See below for the full set of all blogs hosted by the association.

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A Blog on Latest Trends Impacting Marketing and Higher Education
from UPCEA's Chief Research Officer, Jim Fong and Senior Director of Research & Consulting, Bruce Etter

What’s in a Name? Why Higher Education Needs to Standardize Nomenclature to Enable Programmatic Adoption

October 18, 2023

My wife and I were lucky enough to recently welcome our first child into the world. In the months and days leading up to his birth, we regularly discussed potential names for our new family addition. We kept a shared list of ideas that we frequently revisited. A name would be added based on family…

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Pruning Programs to Help a Portfolio Bloom

July 10, 2023

On a recent soggy summer day, I sauntered into my yard with a pair of loppers in one hand and my trusty instructor, my phone, in the other. For the first time, I was going to prune our rose bushes. Like many millennials, I consulted the internet prior to embarking on this task to better…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Preparing for the Unanticipated: AI Applications in Higher Education

November 28, 2023

Generative AI (GenAI) has emerged and is developing far more rapidly than expected. How should universities prepare for the impact and changes that may not even be anticipated? ChatGPT launched just one year ago on November 30, 2022. Since that date, with the infusion of tens of billions of dollars, tech companies around the world…

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Generative AI: Your Assistant as an Administrator or Faculty Member

November 9, 2023

GenAI is quickly becoming a daily fixture in the lives of administrators and faculty. It enhances productivity, creativity and perspectives. In writing this article, I sought the advice of Google Bard, Perplexity and Claude 2. In all of my research using GenAI, I use at least three of the established apps.  This enables me to…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

UPCEA Releases 2024 Predictions for Online & Professional Education

The maturation of online learning, the explosion of AI, the continuing declines in enrollment, and the rise in the importance of ROI, for students and institutions – these are among the converging factors that are shaking up the status quo in higher education. In this environment, online and professional continuing education is poised to play…

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UPCEA Unveils Top Predictions for Online and Professional Education in 2024

UPCEA’s experts explore the explosion of AI, maturation of online learning, enrollment declines and other factors impacting the future of higher ed. WASHINGTON, D.C. (Dec. 4, 2023) – UPCEA, the online and professional education association, today released its Predictions 2024: Insights for Online and Professional Education. In this report, UPCEA’s experts provide insights that bring…

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Distance Ed, Online Student Reporting, State Authorization and Other Topics Announced for Early 2024 Neg Reg | Policy Matters (November 2023)

Major Updates Distance Education, Online Student Reporting, State Authorization and Other Topics Announced for Early 2024 Negotiated Rulemaking The US Department of Education has announced a negotiated rulemaking session covering topics important to the UPCEA community including distance education, reporting for fully online students, as well as state authorization, among other topics. The announced sessions…

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Can Microcredentials Bring Stop-Outs Back to College? (Inside Higher Ed)

A recent survey of students who stopped out of college suggests that giving them the opportunity to earn microcredentials and academic credit for prior learning could lure them back to higher ed. The survey of roughly 1,100 former students ages 18 to 64 was conducted in June by StraighterLine, an online course provider, and UPCEA, an…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

The UPCEA Community: Focus on Credentials

May 24, 2023

Twenty years ago nearly every online leader was familiar with faculty concerns about quality and cannibalization. Those concerns proved ill-founded, of course. Indeed, the online learning revolution continues unabated, driven by a virtuous circle of learning innovation and entrepreneurial approaches to expanding access. This transformative potential is why online learning continues to be a major…

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The UPCEA Community: Advancing Online and Professional Education

April 17, 2023

The UPCEA community is a lot of things – innovative and collaborative, fearless and forward-looking. It’s a community of colleagues who share innovative solutions to vexing challenges. A community of entrepreneurs, working together to expand the frontiers of learning. It’s a community made up of all of us.  This community is part of a great…

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Valuable insights from UPCEA's trusted corporate partners.

Tune in: MindMax launches podcast on higher education

April 2, 2021

What has changed for you in the last year?   For the team at MindMax, almost everything has. Since March 2020, our company has shifted to an entirely remote workforce, helped our university partners pivot their marketing and enrollment strategies to meet the evolving needs of their current and future students, and overall, we’ve spent…

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Are Big Data and Data Science a Threat to Higher Education?

March 15, 2019

It was encouraging to read an UPCEA blog post from August 2018 in which Mindmax CEO Lee Maxey critiqued our data and knowledge environment.  Mr. Maxey’s description of how we’re drowning in data was on point; the sheer mass of analytics, metrics and all things measuring is indeed a problem.  With Big Data, comes Data…

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