Many institutions are facing significant financial hurdles and enrollment managers are called upon now more than ever to solve the multiple challenges related to enrollment issues including low numbers, diversification of learners to include the growing number and importance of adult learners, international enrollments, and tension between undergraduate and graduate program enrollments. Changing our current…
Read MoreKnowing what our potential students want is critical in a time of greater competition for students who will enroll in our programs. Things have dramatically changed since the early 2000s when almost any online program was successful by almost any measure. Demand for online education was growing, while the supply of online programs could not…
Read MoreThere are important steps to be taken in higher education as we prepare for the deep society-wide changes that will take place in the next five to ten years. In general, these columns have focused on the incremental actions that should be taken to benefit higher education institutions and their constituencies as they adapt to…
Read MoreThe Generative AI (GenAI) revolution has not ignored higher education, a whole host of tools are available now and more revolutionary tools are on the way. Beginning with concern over the potential for plagiarism and cheating by way of the use of GenAI chatbots, higher education has paid attention to the development of this technology.…
Read MoreHow will the rise of AI in the workplace impact liberal arts education? (Higher Ed Dive)
Demand for liberal arts education has declined in recent years as students increasingly eye college programs that directly prepare them for jobs. But according to many tech and college experts, as businesses launch advanced AI tools or integrate such technology into their operations, liberal arts majors will become more coveted. That’s because employers will need…
An Online Pivot That Continues to Pay Off (Inside Higher Ed)
Unity Environmental University has celebrated explosive enrollment growth since it transitioned to a predominantly online institution beginning in 2016. And at a time when many small colleges are struggling with stagnant enrollment and financial challenges, Unity’s strategic pivot to digital learning continues to pay off. […] Online higher education experts applaud the choices Unity administrators have…
UPCEA’s Finance Department Grows, Welcomes Tanya Smith
UPCEA proudly welcomes Tanya Smith as the association’s new Controller. Tanya is a Certified Public Accountant with an extensive background in higher education. Prior to joining UPCEA’s Finance and Accounting team, she dedicated 25 years to the University of Alabama in Huntsville (UAH), where she most recently served as the Director of Accounting and Financial…
Universities Investing in Microcredential Leadership (Inside Higher Ed)
Amy Heitzman noticed a new trend when UPCEA, an online and professional education association, put out calls last year to institutions looking to bulk up microcredential programs. “Five of the 40 [applicants] said, ‘We’re going to hire someone to head this up,’” said Heitzman, UPCEA’s deputy CEO and chief learning officer. “And it was like,…
I am pleased to share a major announcement today regarding a profession that is indispensable to the future of higher education. The field of Professional, Continuing, and Online Education (PCO) has truly come of age in the 21st century – and our importance and sophistication continues to expand exponentially as our members play an increasingly…
Read MoreToday I’m writing to shine a light on UPCEA’s best kept secret: the Center for Research and Strategy led by Jim Fong and featuring some of the best consultants in the industry. The Center provides actionable research and benchmarking free of charge for all members; and high value custom consulting across the entire spectrum of…
Read MoreHigher education marketing teams face a critical challenge: adapting to how learners now discover and explore educational programs. From the first touchpoint to application completion, marketers must ensure a seamless experience for prospective students and maintain their presence throughout the enrollment funnel. This makes recruitment SEO more important now than ever before. With fewer…
Read MoreButler University has long been recognized for its commitment to providing high-quality education and fostering the development of well-rounded professionals. The Doctor of Pharmacy (PharmD) program has been a cornerstone of the university’s academic offerings for decades. Through a continuous commitment to improvement, Butler has embraced innovative approaches to ensure its offerings remain relevant and…
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