The higher education landscape is arguably the toughest it has been in a generation, marked by economic instability, demographic decline, and the constant imperative for greater efficiency. The 2026 Landscape of Higher Education Report confirms this volatile reality: beginning in 2026, many institutions will face a sustained decline in traditional-aged undergraduates. Enrollment growth is now…
There’s a moment from my college days I remember more clearly than any midterm I ever took. I had stepped away from my bachelor’s degree at Penn State because I wanted to live a little. I’d grown up in the same town that I went to college and I just needed an extended reprieve, something…
As we look at Artificial Intelligence in teaching and learning, we must look beyond facts, figures and formulas to ensure that the skill of perceiving and managing feelings, emotions and personalization are engaged in the process. Looking back on my lifelong history of learning experiences, the ones that I would rank as most effective and…
Agentic AI is no longer merely an interactive tool we talk to; it is a colleague that acts for us. In a very active and highly competitive environment, AI has grown at breakneck speed. As with so many technologies, business and industry have moved far faster than academe to embrace the cost savings, capability expanding…
2019-20 UPCEA Benchmarking Research Agenda Announced
How do your programs, staffing and salaries stack up in the dynamic world of professional, continuing and online education? What marketing tactics are your peers using to get enrollments and fill their classes? Do you need solid benchmarking and stats to share with your campus leadership? UPCEA has exciting news—our Chief Research Officer and Center…
A Glance at the Realm of Higher Education
By SmartBrief Editors This post is produced in partnership with UPCEA. Former associate provost for outreach and engagement at the University of Southern Indiana and current vice provost for continuing education at North Carolina State University, Mark Bernhard offers insight into success within the profession of continuing higher education. Question: Tell us about your…
The Commons: Boost your job prospects by “re-creating” vs recreating
Do you ever feel like there aren’t enough hours in the day? If you’re like millions of working adults (meaning, anyone reading this), of course you do. And, while most of us are referring to a lack of time between 9 and 5, the reality is that the most successful people are willing to sacrifice…
2019 UPCEA Marketing and Enrollment Award Recipients Announced
WASHINGTON, D.C., November 1, 2019 — UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2019 Excellence in Enrollment Management Award and the 2019 Marketing Awards. The UPCEA Excellence in Enrollment Management Award recognizes an outstanding professional, continuing, and/or online organization (unit or individual) that models best practices and…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
We are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
The student journey has changed — and expectations are rising. Students today are moving faster, arriving more informed, and expecting experiences that feel responsive and personalized. Research behaviors are shifting, and AI is increasingly shaping how prospective students discover and evaluate programs. The path to enrollment is becoming more complex and more personalized, and students…
Introduction Higher education is at a crossroads, marked by declining public trust, diminishing enrollments, substantial budget cuts, and increased scrutiny on post-college outcomes. Recent research from UPCEA underscores growing skepticism about the value of traditional degrees, driving institutions and learners alike to explore innovative educational pathways and revenue models (UPCEA, 2025). To address these challenges…