Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreEmboldening Student Driven Learning in the Online Environment
By SmartBrief Editors This post is produced in partnership with UPCEA. The world of professional, continuing and online education is in constant flux. Former associate dean of academic affairs at Syracuse University and current University of North Carolina at Greensboro division of online learning dean, Dr. Karen Bull provides her perspective in this online…
Policy Matters | Sen. Alexander wants to pass scaled-back HEA (September 2019)
Welcome to the fourth installment in our monthly public policy primer, Policy Matters. Each issue has the latest updates and actionable items in public policy for adult and nontraditional education stakeholders. Major Updates Senator Alexander Announces Intent to Pass Scaled-Back Higher Education Act Reauthorization Senator Lamar Alexander (R-TN) stated he wants to attempt to update broad-based…
UPCEA Supports Passage of FUTURE Act
UPCEA, along with ACE and other undersigned organizations representing Historically Black Colleges and Universities (HBCUs), Tribal Colleges and Universities (TCUs), Hispanic-Serving Institutions (HSIs), other Minority-Serving Institutions (MSIs), and the higher education community at large, we wrote to Speaker Nancy Pelosi and Minority Leader Kevin McCarthy in the House and Majority Leader Mitch McConnell and Minority…
Deconstructing the Economic Factors Affecting Professional Learning
By SmartBrief Editors This post is produced in partnership with UPCEA. The desire to advance in a career field or life in general is not enough for individuals who are ready to learn more and better their circumstances. Disparity exists when it comes to post-secondary education, including traditional college, certification programs and other forms of…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
Read More