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A Blog on Latest Trends Impacting Marketing and Higher Education
from UPCEA's Chief Research Officer, Jim Fong

Greeting the Student of the Future on their Terms at the Digital Storefront

March 16, 2023

We are emerging from the pandemic and the higher education landscape is daunting. The battle for funding and student loan debt relief is tied up in the court system.  New statements have been released from the Department of Education regarding bundled services and third-party providers. Politics are at play regarding college systems in Florida and…

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Scaling the Demographic Cliff

February 13, 2023

By Jim Fong, UPCEA’s Chief Research Officer, and Bruce Etter, UPCEA’s Senior Director of Research and Consulting When hikers are faced with an obstacle like a cliff, they have several options. One is to go around it but with some mixture of uncertainty and consequences, such as lost time or having to use additional resources.…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

AI is Impacting Education, But the Best is Yet to Come!

March 16, 2023

When generative AI came rolling out of development lab obscurity last year, most of us were surprised – even shocked. AI has always been a path to streamline production and distribution. In the past, it had come to replace blue collar jobs. When I first tried it out in August, I wrote in this column, “Higher…

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The Emerging New Task and Partner for Higher Education

March 2, 2023

We have a new partner in higher education to assist with fulfilling our primary mission. What is our primary mission? I turned to our new partner to briefly articulate that, “The primary mission of higher education is to provide advanced learning opportunities beyond the high school level, with the aim of developing a highly skilled…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

UPCEA Announces Partnership With Keypath Education

WASHINGTON, DC– UPCEA, the association for professional, continuing, and online education, is pleased to announce the signing of a Silver level partnership agreement with Keypath Education, formerly known as PlattForm, a partner for higher education institutions around the world. Keypath Education is a full-service partner for more than 250 colleges and universities, delivering sustainable institutional growth…


UPCEA Announces 2015 Marketing Award Recipients

170 Recipients Receive Honors Across 26 Categories for Excellence in Marketing WASHINGTON, D.C., September 16, 2015 — UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2015 Marketing Awards. The UPCEA Marketing Awards program recognizes the top marketing and creative work across the UPCEA membership. This year, UPCEA is…


Musings on trends and updates from UPCEA CEO Bob Hansen.

Apply now for free enrollment in January 2022 PCO Pro courses

November 11, 2021

I’m pleased to share with you a special offer for UPCEA members: a complimentary opportunity for you and your colleagues to join us for an UPCEA professional development course. Our professional development courses and certificates have been enthusiastically endorsed and highly rated by participants. Students have appreciated the opportunity to learn from leaders in the…

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UPCEA Seeks Part-Time Data Analyst to Join Center for Research and Strategy Team

September 24, 2021

UPCEA is currently seeking a part-time Data Analyst for a fully remote position with our Center for Research and Strategy team.   The Data Analyst is responsible for collecting, analyzing, and transforming data into actionable insights on various projects for UPCEA. Role responsibilities include identifying, gathering, and analyzing data to produce understandable and insightful figures and…

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Valuable insights from UPCEA's trusted corporate partners.

Is Your Enrollment Management Function Set Up for Success?

March 9, 2023

If your school is investing heavily in creating brand awareness and generating leads at the top of the funnel (TOFU) but getting lackluster results, enrollment management issues lower in the funnel may be to blame. To achieve enrollment goals, you need a strong enrollment management foundation—a system for guiding prospective students beyond the initial awareness…

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How Supporting Student Veterans Benefits Your Institution

March 1, 2023

Student veterans make up approximately six percent of undergraduate college students and seven percent of graduate students (US Department of Education, National Center for Education Statistics). While generally referred to as student veterans, this overarching title includes active-duty service members and those in the National Guard or Reserves. Precise information on the military-connected student population,…

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