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A Blog on Latest Trends Impacting Marketing and Higher Education
from UPCEA's Chief Research Officer, Jim Fong

Supply and Demand and the Demographic Cliff

May 17, 2023

Last month, Inside HigherEd and Hanover Research released their survey of over 400 college and university presidents, and the results were confusing. The study showed that eight out of 10 presidents agree (and three of the eight strongly agree) that their institutions will be financially stable in the next decade.[1] However, the report acknowledges that…

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Greeting the Student of the Future on their Terms at the Digital Storefront

March 16, 2023

We are emerging from the pandemic and the higher education landscape is daunting. The battle for funding and student loan debt relief is tied up in the court system.  New statements have been released from the Department of Education regarding bundled services and third-party providers. Politics are at play regarding college systems in Florida and…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Steps to Take While AI Chatbots Mature

May 25, 2023

Too many of us are making snap judgments about AI Chatbots based on reading one or two reviews, or by taking only five minutes to test out the current version. Truth be told, vendors are rushing chatbots out to the market, many of them in beta version, in order to meet their competition and secure…

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The Path Ahead for Generative AI

May 11, 2023

The role of generative AI is rapidly evolving in education and in creating a vision of the society of the future. Early in 2019, GPT-2 was announced by OpenAI, the non-profit, private company that now includes $11 billion in investments from Microsoft Corporation. Compared to what was to follow, the development was relatively quiet. Claudia…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

UPCEA Celebrates Successful Centennial Year

History, High Member Engagement, Impressive Speakers as 100th Year Comes To a Close WASHINGTON, DC – UPCEA (the University Professional and Continuing Education Association) celebrated its Centennial in 2015, the anniversary of the association’s founding and first Annual Conference in Madison, Wisc. in 1915. The theme of the 2015 Annual Conference, Access, Innovation, Engagement: A…

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UPCEA Announces 2015 Division And Best In Show Marketing Award Recipients

6 Recipients Chosen Out of 18 Leading Entries for Top Honors DENVER, CO — UPCEA, the association for leaders in professional, continuing, and online education, has announced the Division and Best in Show award recipients of the 2015 Marketing Awards. The UPCEA Marketing Awards program recognizes the top marketing and creative work across the UPCEA membership…

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UPCEA And OLC Form Coalition To Advance The Interests Of Non-Traditional Learners

WASHINGTON, DC, and NEWBURYPORT, MA, Sept. 24, 2015 — The University Professional and Continuing Education Association (UPCEA) and the Online Learning Consortium (OLC) have formed a coalition to advance the interests of non-traditional (sometimes called “contemporary”) learners and the programs that support them. This partnership comes at a time of great importance to the higher education federal policy landscape, as Congress…

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UPCEA Announces Partnership With Keypath Education

WASHINGTON, DC– UPCEA, the association for professional, continuing, and online education, is pleased to announce the signing of a Silver level partnership agreement with Keypath Education, formerly known as PlattForm, a partner for higher education institutions around the world. Keypath Education is a full-service partner for more than 250 colleges and universities, delivering sustainable institutional growth…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

The UPCEA Community: Focus on Credentials

May 24, 2023

Twenty years ago nearly every online leader was familiar with faculty concerns about quality and cannibalization. Those concerns proved ill-founded, of course. Indeed, the online learning revolution continues unabated, driven by a virtuous circle of learning innovation and entrepreneurial approaches to expanding access. This transformative potential is why online learning continues to be a major…

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The UPCEA Community: Advancing Online and Professional Education

April 17, 2023

The UPCEA community is a lot of things – innovative and collaborative, fearless and forward-looking. It’s a community of colleagues who share innovative solutions to vexing challenges. A community of entrepreneurs, working together to expand the frontiers of learning. It’s a community made up of all of us.  This community is part of a great…

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Valuable insights from UPCEA's trusted corporate partners.

Getting the Attention of Employers to Scale Your Microcredential Program

April 3, 2023

We read almost daily about the need for upskilling and reskilling the workforce and the opportunity for higher education institutions to provide training through microcredential programs. While a recent survey by Collegis Education and UPCEA confirms this need, the fact is many colleges and universities who offer microcredentials have realized only meager enrollments. For microcredential…

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Is Your Enrollment Management Function Set Up for Success?

March 9, 2023

If your school is investing heavily in creating brand awareness and generating leads at the top of the funnel (TOFU) but getting lackluster results, enrollment management issues lower in the funnel may be to blame. To achieve enrollment goals, you need a strong enrollment management foundation—a system for guiding prospective students beyond the initial awareness…

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