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2019 UPCEA Marketing and Enrollment Award Recipients Announced

November 1, 2019

WASHINGTON, D.C., November 1, 2019 — UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2019 Excellence in Enrollment Management Award and the 2019 Marketing Awards.

The UPCEA Excellence in Enrollment Management Award recognizes an outstanding professional, continuing, and/or online organization (unit or individual) that models best practices and combines process excellence with superior results. The UPCEA Marketing Awards program recognizes the top marketing and creative work across the UPCEA membership.

The 2019 recipient of the UPCEA Excellence in Enrollment Management Award is K-State Global Campus for their “K-State Global Campus Benchmarking Tool” award entry.

This year, UPCEA is honoring 173 recipients with Marketing Awards for their excellence in 27 awards categories across 8 divisions: Print Publications, Print Advertising, Outdoor/Exhibit Signage, Broadcast Advertising, Mixed Media Campaign, Most Improved, Strategic Recruitment Marketing Plan, and Interactive Media.

“Today’s continuing and online education marketers and enrollment managers must be forward-thinking, innovative, and creative to reach contemporary learners,” said Mary Angela Baker, UPCEA Awards Committee Chair. “These awards honor the complex work done by these professionals in our field, and showcase the varied styles and strategies of the winning entries. Bravo to all of the 2019 award recipients!”

Award recipients will be honored at the 2019 UPCEA Marketing and Enrollment Management Seminar, on December 5 in New Orleans.

The 2019 Marketing Award recipients are:

Broadcast Advertising

Broadcast Advertising Campaign

  • University of Wisconsin-Madison, Division of Continuing Studies, Summer Term Broadcast, Silver

Radio

  • York University, School of Continuing Studies, Big Data: New Year, New Career, Silver
  • University of Denver, University College, Impact Your World Radio Spot, Silver

Television

  • University of Denver, University College, Your Lifelong Learning Partner Commercial, Bronze

 

Interactive Media

E-communication

  • The University of Alabama, Program Development and Marketing (Bama By Distance), Check Out Our Specials – Online Degrees Made for You, Gold
  • California State University, Fullerton, Extension and International Programs, Degree Completion Flyer, Gold
  • California State University, Fullerton, Extension and International Programs, EIP Programs Flyer, Silver
  • California State University, Northridge, Tseng College, MA in Instructional Design program eblast, Silver
  • Columbia University School of Professional Studies, Student Affairs, Master’s Degree Email Campaigns, Silver
  • Purdue University Fort Wayne, Division of Continuing Studies, Training Outreach Newsletter Redesign, Silver
  • University of California, Irvine Division of Continuing Education, Marketing and Communications, UCI Law School – LL.M. Marketing Campaign, Silver
  • University of Nebraska High School, UNHS Homeschool E-blast & Blog Post “The Future is Bilingual – 5 Reasons to Learn Spanish”, Silver

Interactive Media Campaign

  • University of Missouri, Mizzou Online, Be fearless: Industry partnership equals success in online engineering program launch, Gold
  • Georgia Institute of Technology, Georgia Tech Professional Education, International Women’s Day: Career Highlights, Advice, and Stories from Women in STEM, Gold
  • University of North Carolina at Charlotte, Summer School/Distance Education, UNC Charlotte Summer School Recruitment 2019, Silver

Miscellaneous Interactive Media

  • University of Calgary, Continuing Education, Student Welcome Guide, Gold
  • University of Cambridge Institute of Continuing Education, Marketing, Using a digital marketing strategy to recruit healthcare data professionals of the future, Gold
  • The University of Arizona, Arizona Online, Arizona Online Military Landing Page, Silver
  • The University of Arizona, Arizona Online, Arizona Online Start Now Landing Page, Silver
  • Oregon State University Ecampus, Ecampus Report Reader Checklist, Silver
  • Western Washington University, Outreach and Continuing Education, Everett Interactive Tour, Silver
  • Oregon State University Ecampus, OSU Ecampus congratulatory admissions email, Silver
  • University of Nebraska Online, Marketing, 2018 Greeting Card, Bronze
  • California State University, Fullerton, Extension and International Programs, Graduate Certificate in Human Resources Management Twitter Post, Bronze
  • University of British Columbia, Extended Learning, English Language Institute 50th Anniversary Campaign, Bronze

Mobile Marketing

  • Ryerson University, The G. Raymond Chang School of Continuing Education, The Chang School Website, Silver

Online Display Ads

  • California State University, Stanislaus, Extended and International Education, Online RN-BSN Google Ads, Gold
  • Georgetown University School of Continuing Studies, Marketing, Georgetown SCS Display Ads for Degree Programs, Silver
  • California State University, Sacramento, College of Continuing Education, It’s Your Time: Digital Ad Campaign, Silver
  • California State University, Northridge, Tseng College, LA Needs You digital ads, Silver
  • Northwestern University, School of Professional Studies, MSHA Banner Ads, Silver
  • California State University, Northridge, Tseng College, Online MA in Humanities ads, Silver
  • California State University, Northridge, Tseng College, Change Start with You digital ads, Bronze
  • California State University, Stanislaus, Extended and International Education, MBA Google Ads, Bronze

Streaming/On-demand Content

  • Boston University Metropolitan College, Marketing Communications, BU Food & Wine 30th Anniversary Gala Video Campaign, Gold
  • California Polytechnic State University, Extended Education, Level Up Your Summer at Cal Poly, Gold
  • California State University, Stanislaus, Extended and International Education, Summer Session Promo Video, Gold
  • University of British Columbia, Extended Learning, UBC Future Global Leaders Pre-University Program, Gold
  • University of Missouri, Mizzou Online, 125 Reasons to Make Mizzou Your Home Video Ad, Silver
  • Utah State University, University Marketing & Communication, 2019 Aggie Impact Videos, Silver
  • The University of Alabama, Program Development and Marketing (Bama By Distance), Bama By Distance Commercial, Silver
  • University of California, Irvine, Division of Continuing Education, Be Amazing III, Silver
  • Johnson & Wales University College of Online Education, Enrollment Management, JWU Students Dream Big, Silver
  • University of Illinois at Chicago, UIC Extended Campus, Measurement, Evaluation, Statistics & Assessment: Hear From Our Alumni, Silver
  • California State University, Stanislaus, Extended and International Education, Online RN-BSN Promo Video, Silver
  • Oregon State University Ecampus, OSU Ecampus course media demo reel, Silver
  • Oregon State University Ecampus, OSU Ecampus Janine Romero student video, Silver
  • Oregon State University Ecampus, OSU Ecampus MBA program video, Silver
  • University of Colorado Boulder, Division of Continuing Education, Own Your Journey, Facebook Live Student Conversations, Silver
  • University of California, Irvine, Division of Continuing Education, Podcast Content Marketing, Silver
  • Columbia University School of Social Work, Marketing & Communications, Social Work LIVE: The Facebook Live Program of Columbia University’s School of Social Work, Silver
  • Berklee College of Music, Berklee Online, The Roaring Crowdfund, Silver
  • University of Tennessee at Chattanooga, Center for Professional Education, 2019 Chattanooga AP Summer Institute Welcome Video, Bronze
  • Boston University Metropolitan College, Marketing Communications, BU ST Academic Immersion Intro to Experimental Psychology Video, Bronze
  • York University, School of Continuing Studies, Certificates in Digital & Content Marketing Promotional Video, Bronze
  • Northwestern University, School of Professional Studies, MA in Sports Administration—Jamie Litoff ad, Bronze
  • University of Western States, University Communications and Advancement, UWS Anthem Video, Bronze

Website

  • The University of Arizona, Arizona Online, Arizona Online Website, Gold
  • Kansas State University, Global Campus, Global Campus Homepage, Gold
  • California State University, Fullerton, Extension and International Programs, Fullerton Arboretum Website Redesign, Silver
  • Georgia Institute of Technology, Marketing & Digital Strategy, GTPE Website Redesign, Silver
  • Oregon State University Ecampus, OSU Ecampus Pro Hockey Players’ Association website, Silver
  • Ryerson University, The G. Raymond Chang School of Continuing Education, The Chang School Website, Silver

Mixed Media Campaign

  • The University of Arizona, Arizona Online, Arizona Online amAZe Campaign, Gold
  • Bridgewater State University, College of Continuing Studies, Love Summer @ BSU 2019, Gold
  • University of Wisconsin Extended Campus, Marketing, UW Health Information Management & Technology Graduate and Healthcare Administration Student Story Video Campaign, Gold
  • University of Tennessee at Chattanooga, Center for Professional Education, 2019 Chattanooga AP Summer Institute Marketing Campaign, Silver
  • University of Nebraska High School, 2019 UNHS Summer School Campaign “This Summer Hit the Road and the Books!”, Silver
  • Worcester Polytechnic Institute, Corporate & Professional Education, CPE Spring Carnival, Silver
  • The California State University, Professional and Continuing Education, CSU Veterans Affairs – Tending the Light Mixed Media Campaign, Silver
  • California State University, Sacramento, College of Continuing Education, Degree Completion Campaign 2018-19, Silver
  • Boise State University, Extended Studies, Resolutions of an Online Student – Build A Better Toolkit, Silver
  • Georgetown University School of Continuing Studies, Marketing, SCS Summer Sessions Marketing Campaign, Silver
  • University of Calgary, Continuing Education, Spring 2018 Campaign, Silver
  • Georgia Institute of Technology, Georgia Tech Professional Education, The Power Systems Certificate Rebrand, Silver
  • University of Washington Continuum College, University of Washington Professional & Continuing Education Find Your Path to Success Campaign, Silver
  • Western Washington University, Outreach and Continuing Education, “Here You Can” Campaign, Bronze
  • University of Nebraska High School, 2019 UNHS Ninety Years Campaign, Bronze
  • Georgetown University School of Continuing Studies, Marketing, SCS Summer High School Marketing Campaign, Bronze

Most Improved

  • California State University, Sacramento, College of Continuing Education, Judicial Administration Campaign, Gold
  • Georgetown University School of Continuing Studies, Marketing, Master’s Degrees Print Ads, Gold
  • Washington State University, Global Campus, Washington State University Global Campus website, Gold
  • The University of Alabama, Program Development and Marketing (Bama By Distance), Bama By Distance Most Improved Marketing Materials, Silver
  • Johnson & Wales University College of Online Education, Enrollment Management, Build Your Future Website, Silver
  • Georgia Institute of Technology, Georgia Tech Professional Education, Building Brand Advocacy through GTPE’s Newsletter Revamp, Silver
  • University of British Columbia, Extended Learning, Community Programs – Liberal Arts and Sciences, Silver
  • University of Tennessee at Chattanooga, Center for Professional Education, CPE Website Refresh, Silver
  • Columbia University School of Professional Studies, Marketing, Website Relaunch, Silver
  • University of California, Irvine Division of Continuing Education, Marketing and Communications, Enrollment Success – A Facebook Case Study, Bronze
  • Boston University Metropolitan College, Marketing Communications, Boston University Metropolitan College International B2B Brochure, Bronze
  • The California State University, Professional and Continuing Education (PaCE), The California State University’s (CSU) Professional and Continuing Education (PaCE) Rebrand, Bronze
  • University of Wisconsin Extended Campus, Marketing, UW Independent Learning Website Redesign, Bronze
  • University of Vermont, Continuing and Distance Education, UVM Continuing and Distance Education Website Refresh with Mobile Optimization, Bronze
  • Western Washington University, Outreach and Continuing Education, WesternOnline – New Look, Bronze

 

Outdoor / Exhibit Signage

Outdoor Billboard/Signage

  • The University of Arizona, Arizona Online, Arizona Online amAZe Billboards, Silver
  • Ryerson University, The G. Raymond Chang School of Continuing Education, Life is Full of Choices – Out Of Home: Programmatic Digital Outdoor, Silver
  • Baylor University, Curriculum & Instruction – EdD Online, Baylor EdD Online – Immersion Welcome Signage, Bronze
  • California State University, East Bay, University Extension, Summer Session 2019, Bronze
  • University of Nebraska Online, Marketing, Front Lobby Wall Mural, Bronze
  • California Institute of Integral Studies, Marketing & Communications, Undergraduate Kiosk Ads, Bronze

Outdoor Campaign

  • California State University, Stanislaus, Extended and International Education, Delta College Ad – Transfer to Stan State, Silver
  • University of Denver, University College, Impact Your World Outdoor Campaign, Bronze
  • California State University, Stanislaus, Extended and International Education, Winter Session Banner Ads, Bronze

Trade Show Exhibit

  • York University, School of Continuing Studies, Collision 2019 Booth – York University School of Continuing Studies, Gold
  • Georgia Institute of Technology, Georgia Tech Professional Education, Georgia Tech Professional Education – Corporate Education trade show exhibit, Silver

Transit

  • Utah State University, University Marketing & Communication, 2018 USU Online Bus Wraps, Silver
  • California Institute of Integral Studies, Marketing & Communications, Airport Ad: “Make Meaning. Embrace Possibility: 25 Degrees in Things That Matter.”, Silver
  • Western Washington University, Outreach and Continuing Education, Summer Bus Ads, Silver
  • California State University, East Bay, University Extension, Advance Your Career – Online Education Programs, Bronze
  • The University of Alabama, Program Development and Marketing (Bama By Distance), Bama By Distance Airport Advertising Campaign, Bronze

Print Advertising

Print Ad Campaign

  • York University, School of Continuing Studies, Dispute Resolution and Family Mediation: Discover two careers that help change lives, Gold
  • Utah State University, University Marketing & Communication, 2018 Finish Faster Campaign, Silver
  • California State University, Los Angeles, College of Professional and Global Education, Cal State LA Downtown – LA Weekly Campaign, Silver
  • Purdue University Fort Wayne, Division of Continuing Studies, Education with Purpose Ad Campaign, Silver
  • Boston University Metropolitan College, Marketing Communications, Your Summer Just Got…, Silver
  • California State University, Los Angeles, College of Professional and Global Education, Cal State LA Downtown – LA Metro Rail Campaign, Bronze
  • Georgia Institute of Technology, Georgia Tech Professional Education, Georgia Tech Global Learning Center – Alumni Print Ad Campaign, Bronze
  • The University of Alabama, Program Development and Marketing (Bama By Distance), The University of Alabama – AACN-NTI 4-day Conference Campaign, Bronze

Single Ad

  • California State University, Stanislaus, Extended and International Education, EMBA Port-O-Call Magazine Ad, Gold
  • Georgetown University School of Continuing Studies, Marketing, SCS Summer High School Commuter Student Ad, Silver
  • Georgetown University School of Continuing Studies, Marketing, The Georgetown University English Language Center in the Washington Diplomat, Silver
  • Texas Tech University eLearning & Academic Partnerships, Marketing, USA Today Special Edition Degrees of Impact Ad, Silver
  • Texas Tech University eLearning & Academic Partnerships, Marketing, The Official Houston Astros Gameday Magazine Ad, Bronze

Print Publications

Annual/Anniversary Report/Magazine

  • California State University, Los Angeles, College of Professional and Global Education, Soaring to Success: 2017-2018 Annual Report, Gold
  • University of Delaware, Professional & Continuing Studies, Professional & Continuing Studies 2018 Impact Report, Silver
  • California State University, Sacramento, College of Continuing Education, Access Magazine: ProjectAttain! (Volume 18, Issue 2), Silver
  • University of Washington Continuum College, University of Washington Continuum College 2018 Year in Review, Silver
  • University of Western States, University Communications and Advancement, UWS Annual Report, Silver
  • Georgetown University School of Continuing Studies, Dean’s Office, Education that Serves Society, Bronze
  • Georgia Institute of Technology, Georgia Tech Professional Education, Georgia Tech – Savannah 2018 Impact Report, Bronze

Brochure/Booklet

  • Utah State University, University Marketing & Communication, 2018 Perspectives Magazine, Gold
  • University of Alberta Extension, Marketing, “Chart Your Course” Brochure, Gold
  • California State University, Northridge, Tseng College, CSUN College Brochures, Gold
  • University of Louisville, Online Learning, Keep Moving Forward – Military Brochure, Gold
  • Brigham Young University Continuing Education, 32nd BYU Symposium on Books for Young Readers brochure, Silver
  • California State University, Sacramento, College of Continuing Education, Degree Completion One Sheet, Silver
  • Texas Tech University eLearning & Academic Partnerships, Marketing, Professional Science Master’s Degree Promotional Rack Card, Silver
  • California Institute of Integral Studies, Marketing and Communications, Program Brochures, Silver
  • Texas Tech University eLearning & Academic Partnerships, Marketing, Office of Academic Partnerships Informational Flyer, Bronze
  • Purdue University Fort Wayne, Division of Continuing Studies, Office of Sponsored Programs Annual Report, Bronze
  • Oregon State University Ecampus, OSU Ecampus innovation brochure and banner, Bronze
  • Kansas State University, Global Campus, Recruitment Folder and Flyers, Bronze
  • California State University, Northridge, Tseng College, Solution Design gatefold brochure, Bronze
  • Utah State University, University Marketing & Communications, USU 2018 Viewbook, Bronze

General Catalog or Tabloid, Color Cover

  • Purdue University Fort Wayne, Division of Continuing Studies, Continuing Studies Spring/Summer 2019 Catalog, Silver
  • Brigham Young University Continuing Education, Marketing and Multimedia Services, BYU Bachelor of General Studies 2019-20 Catalog, Bronze

General Catalog or Tabloid, Full Color

  • University of Delaware, Professional & Continuing Studies, Spring 2019 Guide to Programs, Silver
  • University of Washington Continuum College, University of Washington Professional & Continuing Education 2018-2019 Annual Catalog, Bronze

Miscellaneous Print Pieces

  • University of Nebraska Online, Marketing, 2019 Symposium Table Tent, Silver
  • Texas Tech University eLearning & Academic Partnerships, Marketing, Destination Raiderland Wireless Phone Charging Pad, Silver
  • Western Washington University, Outreach and Continuing Education, SEA Summer T-Shirt, Silver
  • Utah State University, University Marketing & Communication, 2019 Campus Inserts, Bronze
  • University of Wisconsin-Madison, Continuing Studies, Accelerated Engineering Signage, Bronze
  • Boston University Metropolitan College, Marketing Communications, BU Food & Wine 30th Anniversary Gala Invitation and Program Book, Bronze
  • Purdue University Fort Wayne, Division of Continuing Studies, First Destination Survey Flyer, Bronze
  • University of Denver, University College, University College Strategic Plan, Bronze

Newsletter

  • Baylor University, EdD Online, Baylor EdD Online Newsletter, Bronze
  • California Institute of Integral Studies, Marketing & Communications, CIIS Newsletter, Bronze

Postcard

  • University of Wisconsin-Madison Division of Continuing Studies, Summer Term, Wisconsin Experience Summer Launch Postcard, Gold
  • University of Nebraska High School, 2019 UNHS New Diploma Student Welcome Campaign, Silver
  • Purdue University Fort Wayne, Division of Continuing Studies, Summer ’19 – Amp it up, Silver
  • University of Tennessee at Chattanooga, Center for Professional Education, 2019 Chattanooga AP Summer Institute Postcard, Bronze
  • Northwestern University, School of Professional Studies, Summer Session Postcard, Bronze
  • Northwestern University, School of Professional Studies, Summer Writers’ Conference Postcard, Bronze

Poster

  • Georgia Institute of Technology, Georgia Tech Professional Education, Ethics Awareness Week Poster and Sticker, Gold
  • Northwestern University, School of Professional Studies, Summer Session Poster, Gold
  • California State University, Stanislaus, Extended and International Education, MBA Information Sessions, Bronze
  • Kansas State University, Global Campus, Summer Poster, Bronze
  • University of Wisconsin-Madison, Division of Continuing Studies, WCATY Wants Your Brain, Bronze

Strategic Recruitment Marketing Plan

  • Oregon State University Ecampus, OSU Ecampus computer science program marketing campaign, Gold
  • University of Nebraska Online, Marketing, Library Science Case Study, Silver
  • Central Washington University, Public Affairs, CWU-Sammamish Master’s in Information Technology & Administrative Management Launch, Bronze
  • The George Washington University, College of Professional Studies, Pardot: The Next Phase of the Recruitment Journey, Bronze

 

 

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UPCEA is the leading association for professional, continuing, and online education. Founded in 1915, UPCEA now serves the leading public and private colleges and universities in North America. The association supports its members with innovative conferences and specialty seminars, research and benchmarking information, professional networking opportunities and timely publications. Based in Washington, D.C., UPCEA builds greater awareness of the vital link between adult learners and public policy issues. Learn more at upcea.edu.

 

CONTACT:

Molly Nelson, UPCEA Vice President of Communications and Marketing, 202.659.3130, mnelson@upcea.edu

 

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