Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreUPCEA Signs Letters to Congress on COVID-19 Supports for Students and Institutions
UPCEA joined with ACE and dozens of other organizations to write congressional leadership to outline the ways in which we believe the federal government can assist students, educators and institutions in recovering from the impact of COVID-19. Colleges and universities are uniquely vulnerable to the impact of the COVID-19 pandemic, as our educational and research…
UPCEA Urges Passage of Online Veteran Student Support Bill in Response to COVID-19
UPCEA, along with ACE, and almost 50 other organizations wrote a letter to Speaker Nancy Pelosi and Minority Leader Kevin McCarthy asking the House to approve a bill ensuring veterans continue to receive their GI bill benefits when campuses move courses online due to COVID-19. S. 3503 would grant the Secretary of the Department of…
UPCEA + 50 Organizations Pen Letter Asking for Student Support during COVID-19 Crisis
UPCEA joined with Higher Learning Advocates with a total of 51 organizations to write to congressional leadership to help support students’ needs. As new cases of COVID-19 exposure and infection arise every day, many of the nation’s institutions of higher education are suspending or moving classes online to do what’s best for the public health…
2020 UPCEA Annual Conference Cancellation
Today we have been forced to cancel the UPCEA Annual Conference originally scheduled for March 18-20, 2020, at the Westin Boston Waterfront Hotel. This year’s conference will not be rescheduled. As we shared previously, we originally opted to postpone the conference due to conditions stemming from the Coronavirus (COVID-19) outbreak. Though we had every…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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