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A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Marketing in a Post-Pandemic World

June 24, 2022

Marketing budgets and staffing have significantly increased from pre-pandemic levels I once heard that when faced with trauma or chaos, humans consider a number of options … fight, flight (or flee) or freeze. Institutions and their leadership make similar choices when faced with economic adversity. Based on the 2022 UPCEA Marketing Survey, institutions of higher…

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Problem Solved. Flexible, Future-Facing, Non-Degree Education Supporting Degreed Education

May 20, 2022

Beyond the health and social implications of the pandemic, the economic dominos that fell for higher education included The Great Resignation followed by The Great Interruption.  The economy in the U.S. and other parts of the world continues to be impacted by the former, as many jobs remain unfilled or where a constant churn of…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

The Future of Higher Ed Immersed in Web 3.0

June 23, 2022

Not everyone agrees about what Web 3.0 will be, let alone how it will impact higher education, but the time to begin preparing is now. It’s not at all surprising that a definitive vision for the future internet has not yet been shared, because there is no agreement on what the next iteration of the…

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Credentials: Closing the Relevancy Loop

June 9, 2022

One of higher ed’s challenges is to close the loop on relevancy for every student in every module of every class. Too often in our classes we present history, equations, assorted facts, data and retrospective analyses without supplying the current and future context of application of all of those components. The applicability of the class…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Morning Education: HEA for the ‘Contemporary Learner’ (Politico)

Three online and higher education organizations offered recommendations to Congress today on the reauthorization of the Higher Education Act. The Online Learning Consortium, the University Professional and Continuing Education Association and the WICHE Cooperative for Educational Technologies write that a reauthorization of the law grounded in the traditional classroom will hinder advancements. Read more.

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Three Influential Online And Higher Ed Organizations Issue Recommendations For Re-authorization Of The Higher Education Act

Representing more than 1,000 higher education institutions, OLC, UPCEA and WCET offer guiding principles for evolving the HEA for 21st Century learners. WASHINGTON, DC – As Congress reviews the re-authorization of the Higher Education Act (HEA), three leading online and higher education organizations have come together to offer recommendations and champion the interests of contemporary learners….

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UPCEA Partners With Lumina Foundation To Launch Alternative Credential Challenge

Solutions Must Be Submitted by February 18, 2016 WASHINGTON, DC – UPCEA, the leader in professional, continuing, and online education, is pleased to announce a contest in partnership with the Lumina Foundation to bring increased visibility to the rise of alternative credentials and to seed innovation. It is now widely understood that the United States…

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UPCEA Celebrates Successful Centennial Year

History, High Member Engagement, Impressive Speakers as 100th Year Comes To a Close WASHINGTON, DC – UPCEA (the University Professional and Continuing Education Association) celebrated its Centennial in 2015, the anniversary of the association’s founding and first Annual Conference in Madison, Wisc. in 1915. The theme of the 2015 Annual Conference, Access, Innovation, Engagement: A…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

Apply now for free enrollment in January 2022 PCO Pro courses

November 11, 2021

I’m pleased to share with you a special offer for UPCEA members: a complimentary opportunity for you and your colleagues to join us for an UPCEA professional development course. Our professional development courses and certificates have been enthusiastically endorsed and highly rated by participants. Students have appreciated the opportunity to learn from leaders in the…

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UPCEA Seeks Part-Time Data Analyst to Join Center for Research and Strategy Team

September 24, 2021

UPCEA is currently seeking a part-time Data Analyst for a fully remote position with our Center for Research and Strategy team.   The Data Analyst is responsible for collecting, analyzing, and transforming data into actionable insights on various projects for UPCEA. Role responsibilities include identifying, gathering, and analyzing data to produce understandable and insightful figures and…

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Valuable insights from UPCEA's trusted corporate partners.

Dr. Anthony Carnevale on the Changing Journey from Adolescence to Adulthood

June 7, 2022

Historical and cultural moments that impacted the evolution of the American education system In a new episode of the MindMaxing podcast series, “Adolescence to Adulthood,” Dr. Anthony Carnevale outlines the political, economic, and social shifts that have made obtaining a college education a necessity—and a challenge—for many students, especially those from lower-income families. As research…

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Four practices to advance equity in online student support

May 6, 2022

Taking a holistic approach to updating DEI practices When you provide a coaching program to online learners across the country, the populations you support are extremely diverse. Different backgrounds. Different cultures. Different ages, socio-economic situations, and life experiences. That’s why, as student supporters in online communities, it’s critical to implement equitable support techniques that serve…

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