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A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Marketing in a Post-Pandemic World

June 24, 2022

Marketing budgets and staffing have significantly increased from pre-pandemic levels I once heard that when faced with trauma or chaos, humans consider a number of options … fight, flight (or flee) or freeze. Institutions and their leadership make similar choices when faced with economic adversity. Based on the 2022 UPCEA Marketing Survey, institutions of higher…

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Problem Solved. Flexible, Future-Facing, Non-Degree Education Supporting Degreed Education

May 20, 2022

Beyond the health and social implications of the pandemic, the economic dominos that fell for higher education included The Great Resignation followed by The Great Interruption.  The economy in the U.S. and other parts of the world continues to be impacted by the former, as many jobs remain unfilled or where a constant churn of…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

The Future of Higher Ed Immersed in Web 3.0

June 23, 2022

Not everyone agrees about what Web 3.0 will be, let alone how it will impact higher education, but the time to begin preparing is now. It’s not at all surprising that a definitive vision for the future internet has not yet been shared, because there is no agreement on what the next iteration of the…

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Credentials: Closing the Relevancy Loop

June 9, 2022

One of higher ed’s challenges is to close the loop on relevancy for every student in every module of every class. Too often in our classes we present history, equations, assorted facts, data and retrospective analyses without supplying the current and future context of application of all of those components. The applicability of the class…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

UCLA’s Dean Of Continuing Education And Extension Smutz To Serve As UPCEA President-Elect

SAN DIEGO, CA – UPCEA, the Washington, D.C.-based association for university leaders in professional, continuing, and online education, welcomed Wayne Smutz as the association’s 2016-17 President-Elect during the 101st UPCEA Annual Conference. Smutz is Dean of Continuing Education and Extension at the University of California, Los Angeles. Smutz deeply believes that continuing and online education organizations…

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UPCEA Announces 2016 Association Award Recipients

13 Individuals and 5 Programs Receive Association’s Highest Honors WASHINGTON, DC – UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2016 Association Awards. The UPCEA Association Awards program includes recognition of both individual and institutional achievement across the UPCEA membership. Since 1953, UPCEA has recognized its members’ outstanding…

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Dive Brief: Coalition advocates for ’21st century’ HEA rewrite (EducationDIVE)

The Online Learning Consortium, the University Professional and Continuing Education Association, and the WICHE Cooperative for Educational Technologies have joined together to release a common set of guiding principles for Congress as it considers reauthorization of the Higher Education Act. Read the full story.

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3 critical parts of HEA reauthorization (eCampusNews)

Fairness, innovation, and accountability are the three guiding principles Congress should use as it reviews the reauthorization of the Higher Education Act (HEA) in light of hte use of technology and online platforms for learning. The Online Learning Consortium (OLC), the University Professional and Continuing Education Association (UPCEA) and the WICHE Cooperative for Educational Technologies…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

Apply now for free enrollment in January 2022 PCO Pro courses

November 11, 2021

I’m pleased to share with you a special offer for UPCEA members: a complimentary opportunity for you and your colleagues to join us for an UPCEA professional development course. Our professional development courses and certificates have been enthusiastically endorsed and highly rated by participants. Students have appreciated the opportunity to learn from leaders in the…

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UPCEA Seeks Part-Time Data Analyst to Join Center for Research and Strategy Team

September 24, 2021

UPCEA is currently seeking a part-time Data Analyst for a fully remote position with our Center for Research and Strategy team.   The Data Analyst is responsible for collecting, analyzing, and transforming data into actionable insights on various projects for UPCEA. Role responsibilities include identifying, gathering, and analyzing data to produce understandable and insightful figures and…

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Valuable insights from UPCEA's trusted corporate partners.

Dr. Anthony Carnevale on the Changing Journey from Adolescence to Adulthood

June 7, 2022

Historical and cultural moments that impacted the evolution of the American education system In a new episode of the MindMaxing podcast series, “Adolescence to Adulthood,” Dr. Anthony Carnevale outlines the political, economic, and social shifts that have made obtaining a college education a necessity—and a challenge—for many students, especially those from lower-income families. As research…

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Four practices to advance equity in online student support

May 6, 2022

Taking a holistic approach to updating DEI practices When you provide a coaching program to online learners across the country, the populations you support are extremely diverse. Different backgrounds. Different cultures. Different ages, socio-economic situations, and life experiences. That’s why, as student supporters in online communities, it’s critical to implement equitable support techniques that serve…

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