For many online and professional continuing education units, the primary barrier to adopting artificial intelligence is not access to tools, it is uncertainty about where to begin and how to proceed without disrupting daily operations. Leaders are often balancing innovation with stability, making it difficult to introduce new approaches without clear structure. A focused, time-bound strategy can reduce that ambiguity. A 90-day adoption…
The “traditional” student is quickly becoming a relic of a bygone era. The future of enrollment is concentrated in new, non-traditional markets: adult learners seeking rapid re-skilling, dual-enrolled high school students, and the millions of Americans with “some college, no credential” who represent a significant scalable opportunity for growth. Universities know they must pivot decisively…
The spring semester is coming to a close with the normal host of routines. Yet, beneath those routines, something is unfolding in the labor market that will greet your new graduates who will face an incrementally tighter job market. I asked Claude Sonnet 4.6 Extended Thinking to research the tasks relevant to preparing our new…
Technologists, economists, and visionaries are warning us that in the next three to 18 months, we are going to experience rapid and pervasive disruption of our professional lives, workplace models, and distribution of income. Professional positions requiring college degrees will be lost, remade into highly-productive, cost-efficient, hybrid human-AI models where human contributions and compensation will…
2020 UPCEA Marketing and Enrollment Award Recipients Announced
20 Recipients Chosen For Special 2020 Awards WASHINGTON, D.C., December 7, 2020 — UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2020 Excellence in Enrollment Management Award and the 2020 UPCEA Crisis Management Marketing Award. In light of the challenges facing UPCEA members, who are leading their institutions…
In Memoriam: Keith Bailey
Long-time UPCEA member and colleague Keith Bailey (1970-2020) passed away in early December 2020. Dr. Bailey served as Assistant Provost for Teaching and Learning and Dean of WVU Online at West Virginia University. In this role, he oversaw the day-to-day operations of both WVU Online and the University’s Teaching and Learning Commons. Dr. Bailey previously…
Embedding Industry Certifications into Bachelor’s Degrees: New Framework Now Available
Report Provides Guidance to Universities and Certification Bodies to Explore Certification-Degree Pathways December 1, 2020 – A new framework to support the development and scaling of certification-degree pathways has been published today by Workcred – an affiliate of the American National Standards Institute (ANSI) – in partnership with the Association of Public and Land-grant Universities (APLU),…
Policy Matters | Joe Biden is President Elect – What Does that Mean for Higher Education Policy? (November 2020)
Major Updates Joe Biden is President Elect – What Does that Mean for Higher Education Policy? President-Elect Joe Biden will become the next President of the United States of America in January, so what does that mean for our field? For one, Jill Biden (who some of you will remember was a Keynote Speaker at…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
We are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Online enrollment leaders don’t need another mandate to “use AI.” They need relief. Most teams are already stretched thin by demands to manage inquiry volume, follow-up expectations, data hygiene, and prospect responsiveness. They lack the capacity to take on yet another complex initiative, especially one that feels abstract or disruptive. AI mandates promise transformation when…
Discover how to explain AI SEO ROI to university leadership when attribution is imperfect, with insights and strategy from Search Influence. Across higher education, marketing teams are being asked to explain AI search visibility before institutions agree on how to measure it. Leadership discussions are moving quickly, while reporting frameworks remain centered on keyword rankings,…