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2020 UPCEA Marketing and Enrollment Award Recipients Announced

20 Recipients Chosen For Special 2020 Awards

WASHINGTON, D.C., December 7, 2020 — UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2020 Excellence in Enrollment Management Award and the 2020 UPCEA Crisis Management Marketing Award.

In light of the challenges facing UPCEA members, who are leading their institutions in pivoting towards new modalities due to the pandemic, the 2020 awards program was simplified to recognize the Excellence in Enrollment Management Award and the Crisis Management Marketing Award. Both awards are sponsored by UPCEA’s Marketing, Enrollment, and Student Services Network. Recipients were honored on December 3 at the virtual 2020 Marketing and Enrollment Management Seminar.

 

The UPCEA Excellence in Enrollment Management Award recognizes an outstanding professional, continuing, and/or online (PCO) organization (unit or individual) that models best practices and combines process excellence with superior results in enrollment management. 

 

The 2020 recipient is: 

University of Arkansas Global Campus Student Outreach and Innovation

University of Arkansas Office of Student Outreach and Innovation

Student Outreach and Innovation Team

 

The UPCEA Crisis Management Marketing Award recognizes an outstanding professional, continuing, and/or online (PCO) organization (unit or individual) that has demonstrated the ability to pivot their marketing and implement new plans during these testing times. 

The 2020 recipients are:

 

GOLD

Webinar Marketing Strategy During COVID-19

Brandman University

 

Northwestern University School of Professional Studies Crisis Management Marketing Award Submission

Northwestern University

 

Spring/Summer 2020 Advertising Campaign: This way forward

Ryerson University, The G. Raymond Chang School of Continuing Education

 

SILVER

One Hour @ UBC Community Lecture Series

University of British Columbia Extended Learning

 

University of Washington Continuum College Crisis Management Award

University of Washington Continuum College

UW Continuum College Marketing Team

 

UNC Charlotte Professional Webinar Series

University of North Carolina at Charlotte

UNC Charlotte Continuing Education

 

The CSSW Webinar Series for Faculty Transitioning to Teaching Online Due to the Pandemic

Columbia University

Columbia School of Social Work Online Campus

 

Marketing Benefits of Online Learning: Nexus’ Professional Education Pivot

University of Michigan, College of Engineering

Nexus, University of Michigan College of Engineering

 

Continuing Studies Emergency Benefit

York University School of Continuing Studies

 

UNC Charlotte Distance Education Bachelor of Science in Respiratory Therapy 2020 Campaign

University of North Carolina at Charlotte

 

UNC Charlotte Summer School Recruitment Campaign 2020

University of North Carolina at Charlotte

 

School of Continuing Studies Virtual Groundbreaking

York University School of Continuing Studies

 

BRONZE

CSUF Extension & International Programs – Fullerton Arboretum

California State University, Fullerton

 

UMaine Summer Start

University of Maine

 

#LetsContinYU Campaign

York University School of Continuing Studies

 

CSUF Extension & International Programs Crisis Management Marketing Award – New Programming

California State University, Fullerton

 

Catholic University of America

LaShay Long, Director, Admissions and Communications

 

Transitioning to Remote Learning, UB’s Center for Educational Innovation

University at Buffalo, the State University of New York, Center for Educational Innovation

 

Aggie Strong Campaign

Utah State University

 

Congratulations to all of the 2020 Award recipients!

 

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UPCEA is the leading association for professional, continuing, and online education. Founded in 1915, UPCEA now serves the leading public and private colleges and universities in North America. The association supports its members with innovative conferences and specialty seminars, research and benchmarking information, professional networking opportunities and timely publications. Based in Washington, D.C., UPCEA builds greater awareness of the vital link between adult learners and public policy issues. Learn more at upcea.edu.

 

CONTACT:

Molly Nelson, UPCEA Vice President of Communications and Marketing, 202.659.3130, [email protected]

 

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