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Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

Key Findings from 2024 UPCEA Marketing Survey

April 17, 2025

As more and more institutions face internal and external pressures to identify and cultivate new revenue streams, many are turning to online and professional continuing education to attract new learners and address fiscal shortfalls. While this continued increase in supply undoubtedly benefits the student, it makes an already saturated market even more competitive. UPCEA’s 2024…

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Observations from a (Pretend) Prospective Student: The Do’s and Don’ts of Enrollment Communication

April 3, 2025

I’ve been through the college enrollment process before, and to be honest, it’s not exactly something that I wish to do again. And yet, as part of my role at UPCEA, I regularly step into the shoes of a prospective student during our Enrollment Process Reviews. These “secret shopper” exercises involve posing as potential applicants…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

The Disruptive Future of Society as AI Dominates the Workplace

April 16, 2025

The technology of Generative Artificial Intelligence (AI) gained worldwide attention with the initial release of OpenAI’s ChatGPT on November 30, 2022, and it has continued to expand at awesome speed and capability ever since. This has generated fear and anxiety among some observers and enthusiasm among others. The enthusiasm is for the many ways in…

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Innovation and Collaboration in Higher Education during Challenging Times

April 2, 2025

The field of higher education is notoriously slow to change. Yet, when faced with the extraordinary challenges of today, our associations are quick to foster support, collaboration and unity. I just returned from the UPCEA Annual Conference held in Denver. A record attendance of some 1,300 administrators, faculty and staff from member institutions gathered to…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

UPCEA Announces Online Leadership Roundtable Advisory Council Changes

WASHINGTON, October 22, 2020 — UPCEA, the Washington, D.C.-based association for college and university leaders in professional, continuing, and online education, announced changes this month to its Online Leadership Roundtable Advisory Council.   The Online Leadership Roundtable (OLR) is the body for senior leaders charged with driving online strategy at the unit or campus level….

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People & Programs: New Online Graduate Certificate Programs Create ‘Stackable’ Pathway to University of Texas at Austin Master’s Degree

The Cockrell School of Engineering at The University of Texas at Austin has launched a new program allowing learners to pursue career-focused course bundles that can be applied as academic credit toward a graduate degree. Starting with two 100% online graduate certificates — a Mechanical Engineering Controls Certificate and a Petroleum Engineering Data Analytics Certificate —…

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Evolving the College Model to Meet Demands

By SmartBrief Editors This post is produced in partnership with UPCEA. As the Associate Vice Provost for Professional and Continuing Studies at the University of Delaware (UD), Dr. George Irvine has spent the last six months transitioning his division’s programs from in-person to wholly online due to the pandemic. He chaired a university-wide committee to…

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UPCEA Supports New Community College Workforce Education Study

UPCEA is excited to be supporting a new study of community college workforce education, funded by Lumina Foundation and spearheaded by Opportunity America. Opportunity America and Lumina Foundation are partnering with Wilder Research to conduct this national study.   What. The study aims to answer the following questions: How extensive is the workforce education offered…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

A new direction for the Distance Teaching and Learning Conference

November 7, 2024

Over the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…

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Beyond Degrees: How Credential Innovation is Closing the Gap for 42 Million Learners

October 24, 2024

A Movement, Not Just a Community Convergence is emerging as the place where the credential innovation community for higher ed comes together. But more than a community, it’s a movement. Not a movement to make degrees less valuable, let alone obsolete. Rather, it’s a movement to complement degrees by meeting the needs of those for…

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Valuable insights from UPCEA's trusted corporate partners.

Higher Ed SEO Trends to Stay Competitive

March 14, 2025

Higher education institutions are navigating a rapidly evolving search landscape. With so many prospective students turning to search engines to explore programs and make enrollment decisions, universities must ensure their SEO strategies keep pace with these changes. Without a clear SEO strategy, institutions risk losing visibility. According to the Higher Ed SEO Research Study developed…

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The Key to Professional & Continuing Education Success Starts with Your Systems Data

March 7, 2025

Systems are the processes, people, and technology that make your university run on a day-to-day basis. There are a thousand of them that make up your infrastructure, from recruiting and enrollment to learning design and continuing education. It’s these systems that dictate the experiences your students, staff, and faculty have within your university. As such,…

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