Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreIs the Future of Higher Education a Subscription Model? (MarketScale)
Online learning was steadily growing pre-pandemic. Then it reached a considerable acceleration, but universities are taking a new look at their model to continue gaining new students and remaining solvent. The answer could be subscription-based learning. Discussing this topic and more, Voices of eLearning host JW Marshall spoke with Ray Schroeder, Associate Vice-Chancellor, University of…
Weigh In: Public Input Sought by US Dept of Education on Multiple Issues | Policy Matters (May 2021)
Major Updates Department of Education Announces Rulemaking and Public Input Period on Multiple Issues The Biden Administration is moving to leave their mark on higher education, and the first round of regulatory items it is looking at has been released. A public comment period will be followed by a negotiated rulemaking period, for which they will…
MindEdge Learning and UPCEA Study: Academic Institutions See Value in Non-Credit to Credit Pathways
Nontraditional pathways are a big help to adult learners May 20, 2021 — North American colleges and universities are beginning to recognize the value of non-credit to credit pathways, according to new research by UPCEA (the University Professional and Continuing Education Association) in partnership with MindEdge Learning. But most of these institutions have yet to implement these…
73 Percent of Students Prefer Some Courses Be Fully Online Post-Pandemic (Campus Technology)
In a recent survey, nearly three-quarters of students — 73 percent — said they would prefer to take some of their courses fully online post-pandemic. However, only half of faculty (53 percent) felt the same about teaching online. The fourth and final installment of Cengage‘s Digital Learning Pulse Survey, conducted by Bay View Analytics on behalf of the Online Learning…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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