Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreInfrastructure Bill Passes + Build Back Better Act Gets Blocked | Policy Matters (December 2021)
Major Updates Infrastructure Bill Passes + Build Back Better Act Gets Blocked President Biden signed the Infrastructure Bill into law in the middle of November, with bipartisan support. The bill contained significant investments in broadband infrastructure and affordability, and ways in which institutions of higher education may receive grants for research or execution of climate…
In Memoriam: Gregory Milton
A Program Planning and Implementation Network Tribute to Gregory Milton, Ph.D. It is with a heavy heart that we share the news that Greg Milton passed away last week. Greg Milton, Ph.D., was our colleague and friend and PPI’s former Chair (2018). Greg was instrumental to PPI for many years and helped the Network grow…
The 5 ways colleges can reverse trend of students stopping out (University Business)
Senior administrators ranked persistence and retention as the No. 1 priority in supporting higher education students in a study conducted by American University and the Association of American Colleges and Universities this past spring. They understand well the challenges facing those who attend their institutions, including the COVID-19 pandemic’s impact. But there are a number of other…
Report: Who Stops Out of College and Why? (Inside Higher Ed)
Students who stop out of college are disproportionately women, low income and working students, according to a new study by the University Professional and Continuing Education Association and StraighterLine, an online education provider. […] Jim Fong, chief research officer and director of the Center for Research and Strategy at UPCEA, said students will be greatly disadvantaged if…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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