The Metaverse and Web 3.0: Embedding Ourselves into the Internet (The European Business Review)

July 26, 2022

Read Ray Schroeder’s perspective on the metaverse and augmented reality

We are embarking on an online environment transformation that is every bit as revolutionary as the inception of the Web browser in 1992.  The Metaverse will supplant the browser for many of our activities.  We will immerse ourselves through avatars to engage in commerce, education, and social exchanges.  Now is the time to prepare for the transition.

We are on the verge of a massive reconfiguration of the way in which we digitally communicate, engage with one another, and do commerce.  Emerging at the same time are the Metaverse, the 3D, avatar-centric, virtual reality platform, and the decentralised Web 3.0 platform, built on blockchain, supporting 3D displays, and artificial intelligence.  Working together, the Metaverse and Web 3.0 will combine to support most online communication and commerce in just a few years. While parts of these entities will stand independently, the two platforms will overlap and combine most powerfully to revolutionise the way in which we all use the Internet and host the combination of our physical and digital lives.  Perhaps “phygital” best describes the new environment that is emerging, combining the terms “physical” and “digital”: “Today’s consumer is Phygital: they make consumer choices and purchases both digitally and in the physical world.” 1 Read the full article.


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