See below for the full set of all blogs hosted by the association.

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A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Creeping Out Generation Z

February 20, 2020

The next generation of adult learners, Generation Z (those currently between the ages of 13 and 23) and young Millennials (roughly 24 to 30), are very different from other generations.  They research providers more, as well as being more likely to abandon shopping carts.[i]  They get creeped out by our efforts to extract too much…

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Escaping Gilligan’s Island: Lessons for Higher Education

January 10, 2020

As an older representative of Generation X, just six months shy of being able to say I am a Boomer, I enjoy watching classic television shows such as I Dream of Jeannie, The Brady Bunch or Gilligan’s Island. Many Millennials and certainly most Gen Z’ers are not aware of Gilligan’s Island nor should we expect…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Our Greatest Strength Is Our Greatest Vulnerability

December 24, 2019

The greatest strength of online learning is the anytime and anywhere characteristic, but the online aspect is also our greatest vulnerability. We tend to think often about the worldwide reach and impact of online learning. Through online, we have the power to change lives and societies. However, we are seriously vulnerable, more so, one might…

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The Rise of Do-It-Yourself Education

December 13, 2019

Do it yourself is more than just a trend for crafts and home improvements — it is an ethos that has reached higher education. DIY has become pervasive in our culture. In part it is fueled by the internet, most particularly by YouTube. In part it is energized by time and money savings. It is further…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Helix Education and UPCEA Publish New Research Showing the Extent to Which Data Analytics are Underutilized throughout Higher Education (PRWeb)

According to new research published by UPCEA and Helix Education, 83 percent of higher education professionals surveyed have no knowledge of the cost-per-inquiry of their most effective marketing channel for undergraduate inquiry, and more than half made the same indication for graduate inquiry. Additionally, less than half of higher education professionals go through a formalized…

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230 Recipients Receive Honors Across 26 Categories for Excellence in Marketing

WASHINGTON, D.C., September 27, 2016 — UPCEA, the leader in professional alongside SMR Digital, continuing, and online education, has announced the recipients of the 2016 Marketing Awards. The UPCEA Marketing Awards program recognizes the top marketing and creative work across the UPCEA membership. This year, UPCEA is honoring 230 recipients for their excellence in 26…

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UPCEA Joins Multiple Distance Ed Orgs to Offer State Authorization Comments

UPCEA co-signed, with a coalition of other organizations with a direct interest in distance education, a letter commenting on the Department of Education’s proposed regulations on state authorization. UPCEA joined along with five other non-profit organizations garnering a collective total of more than 1,000 institutions innovating in offering distance education, the leading organization in higher…

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Millennial demand drives higher ed badging expansion (University Business)

“Almost all U.S. colleges and universities now award certificates, digital badges and other forms of microcredentials so students can quickly show an employer specialized skills they’ve acquired. Driving this fast-growing trend are workforce millennials who want to learn, for instance, how to operate an Amazon delivery drone or repair a self-driving car without having to…

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A Different Corner is written by Julie Uranis, Vice President, Online & Strategic Initaitives, and Managing Director of the National Council for Online Education. This blog veers into topics du jour in PCO and as the title of the blog might imply, a George Michael lyric or ten.

Because we don’t want our team members to ‘Move On’

May 3, 2019

Many moons ago I wrote about the UPCEA Hallmark of Excellence in Online Leadership – Professionalism and how online leaders could begin implementing aspects of that Hallmark in their performance appraisals and professional development plans of staff members (see Professionalism and Staff Evals). The other day I read this piece on the Gallup Talent Blog….

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Giving my inbox ‘One More Try’

April 26, 2019

Friends, it has been a while. Since my last post we’ve hosted several events, I have attended many events, and there has been much news to report. Recently, in my 115th attempt to change how I manage my inbox (as an inbox zero person I am always looking for new tactics to get my inbox…

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The eDesign Collaborative (eDC) Blog is a dedicated resource to announcements, updates, upcoming events, surveys, and other items for the eDC community. 

Spring Cleaning: Three Tips for Redesigning Your Course

January 22, 2019

It’s that time again. Courses are showing up in dashboard, and faculty are beginning to think about what changes they plan to make in their course design. As we near the start of the semester I’d offer these three tips for instructors who look to clean up and streamline their courses. Consider What’s Essential – Fewer Resources A…

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Announcing: 2019 eDC ThinkTank Roadshow

October 30, 2018

After successfully piloting virtual ThinkTanks in 2018 with Utah State University and Oregon State University, we’re happy to announce the 2019 eDC ThinkTank Roadshow schedule. We’ve tweaked things a bit and the 2019 eDC ThinkTanks will now be free and open to all members of UPCEA! Non-members will be charged a nominal registration fee. We…

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