I went out of my way to go to Burger King to try their Incredible Whopper. It wasn’t bad, but it got me reflecting on “where did this come from and why?” After one of my presentations on Generation Z a few years ago, a higher education administrator said to me, “You can’t compare education…
Advertising and marketing should never be confused. There are many types of marketers in the workplace and hiring the wrong one or not retaining the right one impacts enrollment success. Tomorrow’s marketer needs to understand strategy, competition, metrics, customer relationship management (CRM) systems, and digital and social media and positioning. They also need to manage…
I am an advocate for AI and the vast possibilities for advancement it can bring across the world. Yet, these advancements must not be rushed lest we risk unintended consequences. In this high-tech, high-competition environment in the AI field, we are seeing new versions of models rolled out by the frontier companies (OpenAI, Google and…
After nearly four long years of evolving and often conflicting policies since ChatGPT officially emerged, high profile public school districts have decided they now need a moratorium on use of AI to provide even more time to consider policies and practices. Readers of this column know that I generally constrain topics to higher education, however,…
Workforce Pell Moves from Rules to Reality: State Pipelines, New Federal Training, and $65 Million from Labor | Policy Matters (September 2026)
Major Updates Workforce Pell Moves from Rules to Reality: State Approval Pipelines Mature, ED Launches Training, and Labor Awards $65 Million Nearly three months after Workforce Pell Grants (Pell awards for programs of 150–599 clock hours, or 8 to fewer than 15 weeks) became available on July 1, the rollout is moving at very different…
2026 UPCEA MEMS Award Recipients Announced
26 recipients chosen across three award categories WASHINGTON, D.C., September 16, 2026 — UPCEA, the online and professional education association, has announced the recipients of the 2026 Excellence in Enrollment Management Award, the Excellence in Advancing Student Success Award, and the Excellence in Marketing Award. All three awards are sponsored by UPCEA’s Marketing, Enrollment Management,…
New Research: AI Answers Decide Which Schools Prospects Choose as Consideration Sets Continue to Shrink
UPCEA and Search Influence’s 2026 study finds prospective students question AI more, but increasingly use and trust it in their search for programs NEW ORLEANS, La. — September 16, 2026 — Prospective students consider just three or fewer continuing and online education programs before applying, and AI-generated search overviews increasingly shape which ones make that…
Post-Pandemic, Online Ed Has ‘Staying Power’ (Inside Higher Ed)
“The surge in online enrollment forced by the pandemic is leveling out. And the modality is now far more popular than it ever was during the 2010s, according to newly released federal data. The Education Department published fall 2024 online enrollment data last month, covering more 5,615 institutions. The data shows nearly 54 percent of college students…
In 1915, UPCEA’s founders built this association on a simple idea: carrying knowledge to the people. That founding purpose never had an expiration date, and it does not have one now. It is why, more than a century later, the question in front of us was never whether professional learning needs to change. It is…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Cut the Roles, or Support the People? When generative AI began fielding most of IKEA’s customer service questions, the company faced a choice familiar to any employer navigating fast-moving technology: cut the affected roles, or retrain the people in them. IKEA retrained them. The retailer built a program that moved 8,500 customer service employees into…
As a student affairs professional, I’ve spent much of my career helping students connect what they’re learning to where it might take them. Along the way, students have taught me something: they are more open to unexpected career possibilities than we sometimes give them credit for. When I introduced students to professions or credentials they had…