Marketing department media expenditures have been an important topic in student recruitment operations for more than 20 years. During the past decade, higher education providers have experienced a dramatic shift from print to electronic media as the main driver of their marketing operations. The resulting increase in electronic media expenditures has added a layer of…
Read MoreIn recent years, the idea of data-driven decision making has been propelling much of the higher education narrative. As many industries work to incorporate data and analytics into their organizational processes, education providers are also tasked with adopting a more thoroughly informed management approach. A 2013 report titled Building Organizational Capacity for Analytics highlighted that “enhanced analytics…
Read MoreWe are down to the final weeks left to fully prepare students for entry into the AI-enhanced workplace. Are your students ready? The truth is that the workplace is far different than that which we encountered even last year. There is a new “alpha” teammate in the office. That co-worker goes by its initials, “AI.”…
Read MoreWe have entered an era of greater scrutiny and fewer resources in higher education. How might AI enable the deans to become more effective and efficient in administering the college? The challenges are proliferating while funding is deteriorating. Fortunately, the AI options to accomplish more with less funding are expanding. As of the end of…
Read MoreWhich OPM Contract Terms Should Concern Campus Leaders and Why?
UPCEA is pleased to announce the release of a new brief, “Which OPM Contract Terms Should Concern Campus Leaders and Why?,” authored by Jeffrey C. Sun, J.D., Ph.D. and Heather A. Turner, Ph.D., and published jointly by the University of Louisville SKILLS Collaborative, Education Law Association, and UPCEA. When deciding whether to partner with an…
The Online Overhaul (The Chronicle of Higher Education)
“[…] The pressures to embrace online education aren’t equal across institutions, though. Those needing to retain or bulk up enrollment and those serving diverse, high-needs populations — community colleges and regional comprehensives, for example — are likely feeling more urgency to adapt, sources say. (Nearly 42 percent of the online-related jobs posted by public two-year colleges in…
UPCEA Co-Signs Letter with ACE in Response to Department of Ed’s DCL | Policy Matters (February 2025)
UPCEA Co-Signs Letter with ACE and Other Organizations in Response to Department of Education’s Feb. 14, 2025 Dear Colleague Letter (American Council on Education) “The stated purpose of the DCL is to “provide clarity to the public regarding existing legal requirements” for colleges and universities under the Supreme Court’s 2023 decision in Students for Fair…
Higher Education Leaders Align on Guiding Principles for Learning and Employment Records
LER Accelerator champions interoperable credentialing systems to advance workforce development and learner empowerment. Washington, DC – February 26, 2025 – In a landmark collaboration, 12 leading national associations have adopted a unified set of core principles for advancing Learning and Employment Records (LERs). This collective agreement marks a pivotal step toward aligning learning and skills…
Over the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…
Read MoreA Movement, Not Just a Community Convergence is emerging as the place where the credential innovation community for higher ed comes together. But more than a community, it’s a movement. Not a movement to make degrees less valuable, let alone obsolete. Rather, it’s a movement to complement degrees by meeting the needs of those for…
Read MoreHigher education institutions are navigating a rapidly evolving search landscape. With so many prospective students turning to search engines to explore programs and make enrollment decisions, universities must ensure their SEO strategies keep pace with these changes. Without a clear SEO strategy, institutions risk losing visibility. According to the Higher Ed SEO Research Study developed…
Read MoreSystems are the processes, people, and technology that make your university run on a day-to-day basis. There are a thousand of them that make up your infrastructure, from recruiting and enrollment to learning design and continuing education. It’s these systems that dictate the experiences your students, staff, and faculty have within your university. As such,…
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