According to the U.S. Census, there are approximately 326 million people in the United States. In 2016, there were approximately 74 million Baby Boomers, those born between 1946 and 1964. At their peak, there was as many as 79 million in the U.S. To put things in perspective, Millennials, those born between 1981 and 1994,…
Read MoreJust as industry is primarily employing three generations of workers, Boomer, Generation X, and Millennial, it also employs three generations of marketers … the mass marketer, the target marketer, and now the digital marketer. Similarly, as Generation Z is making its presence known in the workforce, so is the analytical or automated marketer. Over the…
Read MoreAI in Higher Ed Will Come Slowly, Until All of a Sudden! Higher education is, by nature, very slow to change. So it is with embracing Artificial Intelligence (AI). Yet, when it finally comes, the changes will come in an avalanche. In discussions with faculty and staff, I have encountered some reluctance to take AI…
Read MoreThere is a new “cliff” in American higher education, and it is not the demographic cliff. Rather, it is the dramatic cliff in math knowledge, skills, and abilities. Let me be clear that other discipline deficiencies are found in this new generation of college students, however they are dwarfed by those in math. These have…
Read MoreWorkforce Pell Grants for Short-Term Programs: A Primer and Update from Negotiated Rulemaking: Consensus Reached – What’s in the Draft Regulations
What Online and Professional Continuing Higher Education Leaders Should Know In early December, the Department of Education kicked off negotiated rulemaking with the Accountability in Higher Education and Access through Demand-driven Workforce Pell (AHEAD) committee, focusing most of its efforts in the first week on new Workforce Pell regulations and loss of Pell eligibility as…
UPCEA Welcomes New Board and Committee Members for 2026 Terms
WASHINGTON, December 12, 2025 – UPCEA, the online and professional education association, is pleased to announce the election of new officers and new directors to serve on the UPCEA Board of Directors. Elected in November, these individuals will assume their roles at the conclusion of the 2026 UPCEA Annual Conference in New Orleans, La. on…
UPCEA Releases 2026 Predictions for Higher Education
Report highlights the accelerating transformation of higher education, from AI-driven infrastructure to lifelong learning pathways. WASHINGTON (Dec. 8, 2025) – UPCEA, the online and professional education association, today announced the release of its “Predictions 2026: Insights for Online & Professional Education.” This year’s report brings together expert perspectives from across the association to examine the…
UPCEA Announces Release of New Secret Shopper Benchmarking Study at UPCEA MEMS 2025
Findings unveiled during the conference’s closing keynote reveal major gaps and opportunities in enrollment responsiveness. WASHINGTON and BOSTON (Dec. 4, 2025) – UPCEA, the online and professional education association, today announced the release of its newest research report, Enrollment Process Review: Secret Shopper Analysis, during the closing session at the 2025 UPCEA Marketing, Enrollment Management,…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreOnline programs are no longer a nice-to-have. They are essential, with many schools looking to online as their primary growth lever amid market headwinds. A strong portfolio of online programs can allow institutions to grow enrollment, reach new student populations, and future-proof their offerings. But building, launching, and sustaining a successful online program operation requires…
Read MoreHalf of prospective students use AI tools every week. Yet, only about a third of higher education institutions have a formal strategy for AI search. That gap isn’t just a metric. It’s a brand visibility crisis. Students are using ChatGPT and Perplexity to research programs, compare universities, and narrow their lists, often before they ever…
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