Marketing department media expenditures have been an important topic in student recruitment operations for more than 20 years. During the past decade, higher education providers have experienced a dramatic shift from print to electronic media as the main driver of their marketing operations. The resulting increase in electronic media expenditures has added a layer of…
Read MoreIn recent years, the idea of data-driven decision making has been propelling much of the higher education narrative. As many industries work to incorporate data and analytics into their organizational processes, education providers are also tasked with adopting a more thoroughly informed management approach. A 2013 report titled Building Organizational Capacity for Analytics highlighted that “enhanced analytics…
Read MoreWe may be just months away from an influx of embodied AI robots (EAI). Those are, in many cases, humanoid bots powered by autonomous AI. Generative AI (GenAI) continues to advance with reasoning power, competing with Ph.D.-level knowledge in math and several of the science fields. We are beginning to see autonomous agents that can…
Read MoreThe app initiates personalized conversations and offers responses without a prompt. This signals a shift toward agentic AI, where models act more like colleagues. Perhaps this was merely a move to increase engagement with the OpenAI GPT-4o app. Or perhaps this model of AI is getting a boost in using contextual knowledge. Then again, OpenAI reported…
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Beyond Degrees: How Credential Innovation is Closing the Gap for 42 Million Learners
A Movement, Not Just a Community Convergence is emerging as the place where the credential innovation community for higher ed comes together. But more than a community, it’s a movement. Not a movement to make degrees less valuable, let alone obsolete. Rather, it’s a movement to complement degrees by meeting the needs of those for…
UPCEA Announces Selection of Peer Learning Leaders to Drive Innovation in Skills-Based Credentialing
Six individuals selected for grant-funded work helping advance University-to-Business credential innovation strategies WASHINGTON (October 23, 2024) – UPCEA, the online and professional education association, is thrilled to announce the selection of six individuals to be Peer Learning Leaders for the association’s grant-funded “Expanding Institutional Capacity for Employer Engagement in Credential Innovation” project. The project will…
Half of Higher Ed Institutions Now Use AI for Outcomes Tracking, But Most Lag in Implementing Comprehensive Learner Records
Survey conducted by Instructure and UPCEA explores the intersection of AI and credentialing in Higher Education SALT LAKE CITY — October 22, 2024 — Instructure, the leading learning ecosystem and UPCEA, the online and professional education association, announced the results of a survey on whether institutions are leveraging AI to improve learner outcomes and manage…
Best Colleges Ranking – 2025 (WalletHub)
Insights from Ray Schroeder, Senior Fellow at UPCEA – The Online and Professional Education Association and Professor Emeritus of Communication – University of Illinois Springfield Are Ivy League and other “name- brand” schools worth the high sticker price? Wise consumers of higher education should begin with the outcome. What career or job is your desired…
A Movement, Not Just a Community Convergence is emerging as the place where the credential innovation community for higher ed comes together. But more than a community, it’s a movement. Not a movement to make degrees less valuable, let alone obsolete. Rather, it’s a movement to complement degrees by meeting the needs of those for…
Read MoreThe pandemic upheaval forced rapid adaptation across campuses, accelerating the digital transformation that had been underway for decades. Online and professional education is at the forefront of this transformation, addressing strategic questions about business models and learner needs. In this ever-evolving landscape of higher education, adaptation isn’t just an option; it’s a necessity. UPCEA recognized…
Read MoreThe recent Convergence Conference in New Orleans brought together thought leaders from across the higher education spectrum, offering profound insights on how institutions can evolve to better meet the needs of learners in an era of rapid change. This was our fourth UPCEA-hosted event and the second time at Convergence, but my first time attending….
Read MoreAs Veterans Day approaches, universities and colleges nationwide often reflect on how to honor student veterans on their campuses. Instagram posts may already be scheduled with some version of “Thank You for Your Service” typed across a proudly waiving American flag. While expressions of gratitude are a step in the right direction, going beyond annual…
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