Benchmark This!

Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

[Study Results] Non-Credit to Credit Pathways

Our recent study on non-credit to credit pathways, sponsored by MindEdge, revealed that while institutions recognize the value of these pathways, most colleges and universities have not yet implemented these routes to a degree.

These pathways are prescribed avenues that translate non-credit achievements into credit toward a degree. Non-credit to credit pathways ensure that each non-credit learning experience (e.g. professional certifications or licenses, micro-credentials/badging, military experience, or continuing education units) can be a step toward something more widely recognized.

Although non-credit achievements are widespread in higher education, non-credit to credit pathways are a newer (and much less common) phenomenon. Non-credit to credit pathways should be a part of the strategic vision of the future of higher education, though, as students are increasingly interested in flexible, affordable opportunities.

Many thanks to Dr. Gail Ruhland of St. Cloud State University, Dr. Lynda Wilson of CSU Dominguez Hills, and Dr. Sandra von Doetinchem of the University of Hawaii at Manoa, and Bruce Etter of UPCEA’s Center for Research and Strategy for their work on the study!

See the full study results here.

Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

Whether you need benchmarking studies, or market research for a new program, UPCEA Consulting is the right choice.

We know you. We know the challenges you face and we have the solutions you need. We speak your language and have been serving leaders like you for more than 100 years. UPCEA consultants are current or former continuing and online higher education professionals who are experts in the industry—put our expertise to work for you.


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Whether you need to assess the viability of a new program, find out how you stack up with the competition or would like a program portfolio review, we can assist with research and data that will help move your unit forward. Your decisions impact the quality of your operation, as well as the bottom line. We’ll provide data that does more than sit on a page—it’s data that tells the story.

The UPCEA Center for Research and Strategy offers a variety of custom research options through a variable pricing model.


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