As more and more institutions face internal and external pressures to identify and cultivate new revenue streams, many are turning to online and professional continuing education to attract new learners and address fiscal shortfalls. While this continued increase in supply undoubtedly benefits the student, it makes an already saturated market even more competitive. UPCEA’s 2024…
I’ve been through the college enrollment process before, and to be honest, it’s not exactly something that I wish to do again. And yet, as part of my role at UPCEA, I regularly step into the shoes of a prospective student during our Enrollment Process Reviews. These “secret shopper” exercises involve posing as potential applicants…
When I make presentations about AI, I am most often asked, “What can I do now to ensure that AI doesn’t take my job?” And, that’s a challenge to answer. We do not know just how, and how quickly, AI will roll out. However, a Gallup Poll released last week showed nearly one-quarter of American…
As we look at Artificial Intelligence in teaching and learning, we must look beyond facts, figures and formulas to ensure that the skill of perceiving and managing feelings, emotions and personalization are engaged in the process. Looking back on my lifelong history of learning experiences, the ones that I would rank as most effective and…
New Research Highlights a Disconnect Between University Retention Strategies and Adult Learner Priorities
National study from Collegis Education and UPCEA highlights opportunity for institutions to strengthen student persistence through better alignment of strategy, systems, and support WASHINGTON, D.C. and CHICAGO, IL – February 4, 2026 — As adult learners account for a growing share of higher education enrollment, colleges and universities face increasing pressure to sustain persistence in…
Consensus Achieved on New Accountability Metrics at AHEAD Negotiated Rulemaking | Policy Matters (January 2026)
Major Updates Education Department AHEAD Negotiated Rulemaking Wraps Up; Consensus Achieved on New Accountability Metrics The Department of Education’s AHEAD negotiated rulemaking committee has now wrapped its winter work with consensus language on the program accountability portion, following the committee’s earlier consensus on Workforce Pell regulatory text. Now that consensus has been reached, ED is…
Workforce Pell Is Here and Data Readiness Is the Real Test for Credential Innovation
The expansion of Pell Grant eligibility to short-term, non-degree programs—commonly known as Workforce Pell—has become a defining moment for credential innovation. In a strategic conversation hosted by UPCEA in December 2025, higher education leaders made one thing clear: access to Workforce Pell is not primarily a policy challenge. It is a data challenge. As institutions…
Reduced-Credit Degrees: Leading with Learners While Preparing for Disruption
As questions about the value, cost, and structure of a traditional bachelor’s degree continue to intensify, higher education leaders are confronting a reality that has remained largely unchanged for decades: the 120-credit-hour degree is more a historical artifact than a learner-centered design choice. During a recent conversation with UPCEA Institutional Representatives, panelists and participants explored…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
We are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
The student journey has changed — and expectations are rising. Students today are moving faster, arriving more informed, and expecting experiences that feel responsive and personalized. Research behaviors are shifting, and AI is increasingly shaping how prospective students discover and evaluate programs. The path to enrollment is becoming more complex and more personalized, and students…
Introduction Higher education is at a crossroads, marked by declining public trust, diminishing enrollments, substantial budget cuts, and increased scrutiny on post-college outcomes. Recent research from UPCEA underscores growing skepticism about the value of traditional degrees, driving institutions and learners alike to explore innovative educational pathways and revenue models (UPCEA, 2025). To address these challenges…