UPCEA Owner's Manual

You’ve invested in the best, now get the most from your membership in the association for professional, continuing, and online leaders — UPCEA!


UPCEA is the association for professional, continuing, and online education. Founded in 1915, UPCEA now serves most of the leading public and private colleges and universities in North America. For more than 100 years, the association has served its members with innovative conferences and specialty seminars, research and benchmarking information, professional networking opportunities and timely publications. Based in Washington, D.C., UPCEA also builds greater awareness of the vital link between contemporary learners and public policy issues.

UPCEA is a diverse, inclusive organization supporting and welcoming individual and institutional diversity. We strive for diversity in membership and leadership, including representation from all types of institutions and individuals from all races, genders, and backgrounds.



Let’s get started by logging in to your UPCEA member account at www.upcea.edu/login and taking a look around. You can customize your profile and password, register for conferences at discounted member rates and join one of our seven professional networks. No matter how long you’ve been in higher ed, you can find value in UPCEA's online portal.

Members also have access to CORe, UPCEA’s member community and online networking space where you can ask, answer or search for questions on relevant topics.


Need help? Call us at 202.659.3130 or email info@upcea.edu if you have trouble logging in or need assistance.


It’s Your Network

Everybody talks about the importance of networking, but how often do you get to do it with people who really understand the business of professional, continuing and online education? That’s where your UPCEA membership is key! Your network just got a lot bigger, more accessible and relevant.

Today, the field of professional, continuing, and online education is characterized by engagement in very complex, highly specialized areas of practice. UPCEA’s seven Networks are designed to serve professionals practicing in the key areas that define this vibrant and growing sector of higher education.

At UPCEA, we know that sharing with colleagues and developing lifelong friends is more than just social — it’s a critical business investment in your institution’s ongoing success and your own career advancement. There are abundant networking opportunities at UPCEA’s conferences and seminars, but you can also get advice, answers and ideas from your colleagues online via CORe, UPCEA’s professional networking platform.

Your membership gives you full access to:

✚ Active conversations, and the chance to ask your questions in real time

✚ Access to join any number of UPCEA's seven Networks

✚ Robust search of conversation archive

✚ A diverse resource library

✚ UPCEA’s entire member directory

✚ Exclusive member content — including benchmarking studies, conference session slides, and webinar recordings


Specialized Areas of Practice

Join a Network Today — Choose One Or All Seven!

As an UPCEA member, you can join the Network that’s best for you! Visit upcea.edu, log in to your member portal, and then select the “Browse Networks + Committees” link in the “My Networks + Committees” section. Then click “view” next to the committee of your choice, then scroll down to “committee tasks” and click “join.”

Read below for a short description on each of our Networks.

A Gear - Business and Operations Network Icon

Business & Operations

The mission of the Business and Operations Network is to share best practices and emerging trends related to the business and operations as well the strategic imperatives of professional, continuing, and online (PCO) units at post-secondary institutions. We do this through the exchange of intellectual resources and expertise specific to work focused on the financial, human, operational, and IT resources required to support units that are entrepreneurial in nature.

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Community and Economic Engagement

The Community and Economic Engagement Network's (CEE) core mission is to support network members in promoting new and innovative, internal, and external collaborations to help advance local and regional communities and economies and extend the reach of campus communities. The network represents university outreach and engagement, inclusive of community, economic, and workforce development.

Globe Outline - International Network Icon


Educational institutions are embracing the need for global competencies, are incorporating international concepts into the curriculum, are continuing to develop satellite campuses and are actively pursuing international students, international faculty, study abroad and exchange opportunities, philanthropy, etc. And these changes are happening in countries all over the globe—not just in the United States. The International Network is an indispensable resource, leading the profession toward a prominent role in navigating the globalization of the academy.

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Marketing, Enrollment, and Student Services

The MESS Network engages members in actively building the competencies, skills, and confidence needed by today’s professionals to successfully attract and retain students in an ever-changing and increasingly competitive adult, continuing, professional, and online education marketplace. The Network focuses both on powerful fundamentals and on new and emerging marketing, enrollment, and services practices that come from both inside and outside higher education.

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Online Administration

The Online Administration Network (OA) serves as a bridge between the administrative functions of online learning (marketing, online student services, program development, etc.) and the design of online learning. Participation in the OA Network provides access to authentic institutional online operational models, best practice trends in online management, professional analysis of learning design applications, and the formulation of best practices in the use of technology and learning design in online instruction.

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Program Planning & Implementation

The PPI Network provides a forum for members to share and explore program management best practices and innovations in credit and non-credit programming. The Network supports the professional development needs of program coordinators, managers, and directors and the similar competencies necessary to be successful professional, continuing, and online leaders. The network is a community that strives to identify, develop, and sustain innovative programs. 

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eDesign Collaborative

The UPCEA eDesign Collaborative (formerly the HEeD Association), serves higher education instructional design teams (instructional designers, multimedia developers and team administrators) in higher education seeking networking and professional development. Participation in the eDesign Collaborative provides access to a community of professionals who are interested in best practices for online course creation. 

Did You Know?
Anyone can join a Network — all you need to do is sign yourself up! UPCEA members have access to seven professional Networks, including the eDesign Collaborative for instructional design teams.

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Industry Leading Events

Attend or view webinars on your schedule, and connect with peers in your area at a Regional Conference — especially useful for new or mid-level professionals. Share your lessons learned with colleagues by presenting a conference session, and get involved with the association by becoming a volunteer leader. Connect with other high-level leaders through the Annual Conference and all our events.

UPCEA Logo Swirl Grey
DECEMBER 4-6, 2019

2019 Marketing and Enrollment Management Seminar

New Orleans, LA

SOLA+R - Summit for Online Leadership and Administration + Roundtable | February 4-6, 2020 | New Orleans, LA | UPCEA
FEBRUARY 4-6, 2020

2020 SOLA+R (Summit for Online Leadership and Administration + Roundtable)

 New Orleans, LA

2020 UPCEA Annual Conference - Boston | March 18-20, 2020
MARCH 18-20, 2020

2020 UPCEA Annual Conference

UPCEA Logo Swirl Grey
FEBRUARY 2-4, 2020

2020 Marketing and Enrollment Management Seminar

 Portland, OR

Regions - Your Place For Local Networking!

UPCEA’s five regions provide opportunities for members to examine issues of local and regional importance, develop collaborative initiatives, network with area colleagues, and take advantage of cost-effective professional development at regional conferences each fall. Regional content is especially useful for new and mid-level professionals who will discover opportunities to build leadership skills and learn from our industry’s best in a smaller, more intimate conference setting. Take part in a leadership program, build your skills as a presenter, or nominate a program or person from your region for a regional, national or marketing excellence award.

Use the map to find your region!

Regional Map 2019

Regional Conferences

UPCEA New England Region Map | Connecticut, Rhode Island, Massachusetts, Vermont, New Hampshire, Maine
MARCH 17-19, 2020

2020 New England Regional Package

UPCEA Central Region Map | Colorado, Kansas, Oklahoma, Missouri, Illinois, Indiana, Ohio, Michigan, Wisconsin, Iowa, Nebraska, North Dakota, South Dakota

2020 Central Region Conference

 Columbus, OH

UPCEA West Region Map | New Mexico, Arizona, Utah, Nevada, California, Wyoming, Montana, Idaho, Oregon, Washington
OCTOBER 12-14, 2020

2020 West Region Conference

 Phoenix, AZ

UPCEA South Region Map | Texas, Louisiana, Arkansas, Georgia, Alabama, Mississippi, Florida, Puerto Rico, South Carolina, North Carolina, Kentucky, Tennessee, Virginia
OCTOBER 27-29, 2020

2020 South Region Conference

 Atlanta, GA

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Research and Best Practices
UPCEA members can sign up for and read UPCEA publications to be in the know with the latest news and trends in the field. Also, with exclusive access to our research and benchmarking reports to see how you compare to other institutions. You can also get custom research to help refine your strategy, and receive recognition for institutional excellence in your online efforts.

UPCEA Consulting — The best value in the industry today.
Informed decisions. Ideas that work. The data you need.

Reasonably priced and all in one place from the experts in professional, continuing, and online education: UPCEA. Whether you need benchmarking studies, guidance for your online enterprise, market research for a new program, or specific information to evaluate and develop strategies to take your programs to the next level, UPCEA Consulting is the right choice. Consulting is offered via the Center for Research and Strategy and the National Council for Online Education. UPCEA also offers peer review teams for on-site visits. See who we’ve worked with at upcea.edu/clients.


Free resources from our top consultants!

Members get more!

As an UPCEA member, you have access to research and benchmarking studies via CORe, and can use our popular Second Opinion program at no charge. Our consultants are available to provide short, rapid-response consultations on questions that require an independent, expert perspective.

The National Council for Online Education

Managing the complicated business of online and distance learning needs best practices, big ideas and the brightest minds to be successful in today’s dynamic and highly competitive world. It requires the sophistication of a modern-day institution and the entrepreneurial leadership of any complex business. The work of the National Council for Online Education is transforming the way institutions leverage online education as a critical strategic asset. The National Council is led by Founding Director Ray Schroeder and Managing Director Julie Uranis — both leading experts in the online space.

Center for Research and Strategy

The Center for Research and Strategy UPCEA offers the gold standard of research and benchmarking information in the industry through its Center for Research and Strategy. Under the experienced leadership of Jim Fong, the Center conducts several free studies per year for the benefit of all UPCEA members, in addition to dozens of custom studies for individual members that are considerably more affordable than the private sector. 

Peer Review

UPCEA deploys teams for on-site consultations at discounted pricing for members that include a strategic review of infrastructure, program mix and services and a host of related topics customized to meet the needs of your institution.

UPCEA Hallmarks of Excellence in Online Education Review

In the spirit of continuous improvement, UPCEA’s National Council for Online Education conducts external reviews of centralized and decentralized online enterprises, provides insights and feedback, and recognizes excellence. Hallmarks Reviews offer leaders the opportunity to receive feedback and recognition for their quality assurance efforts pertaining to various elements of online education.

UPCEA Hallmarks of Excellence in Professional and Continuing Education

The Hallmarks of Excellence in Professional and Continuing Education define a set of standards that reflect the ambitions, potential, and importance of a professional and continuing education unit’s work. The Hallmarks contain seven pillars of excellence, as well as several themes that cross these pillars. A complement to the UPCEA Hallmarks of Excellence in Online Leadership released in 2015, the Hallmarks can be found at the link below.

Timely, Actionable Communications
The UPCEA magazine, Unbound: Reinventing Higher Education, is an e-publication in magazine format designed to showcase thought leadership, case studies, research and other valuable contributions to the field. Unbound welcomes articles from all those who are involved in higher education, especially those who work with adult students. We consider ourselves a learning community, extending beyond the classroom into the larger community. All who have ideas to share about the direction and future of education are welcome. Visit unbound.upcea.edu.

The UPCEA Briefing is a bi-weekly primer designed to position our members as thought leaders on their campuses. The Briefing provides timely, topical, and trending information that members can apply in their programs and departments. Ray Schroeder’s daily blog, the Professional, Continuing, and Online Education Update by UPCEA, is a curated collection of higher education news articles with relevance
to members. Visit bit.ly/PCONews.

UPCEA blogs feature posts from industry experts and thought leaders on the latest in professional, continuing, and online education, including online leadership trends, marketing and enrollment research, instructional design, and more. Check out some recent blog posts below and visit upcea.edu/blogs to explore all UPCEA blogs.

Recent UPCEA Blog Posts

Special Edition Policy Matters | Major Covid-19 Stimulus Bill Passed + ED Releases Substantial Draft Regulations on Distance Ed, CBE, Credit Hour + More (April 2020)

Major Updates Major Coronavirus Relief Bill (CARES Act) Passes | Provides Financial Aid Relief, $30B+ Stabilization Fund for Education After temporarily stalled negotiations, Congress has passed a $2.2 trillion stimulus package in response to the Covid-19 crisis, the CARES Act, the largest package of its kind ever passed into law. Higher education advocates, including UPCEA,…

Read More

2020 UPCEA Benchmarking Research Agenda

Did you know that each year, UPCEA members receive benchmarking data from the Center for Research and Strategy, directed by Jim Fong? UPCEA benchmarking research is not just the industry standard—it is also a nonprofit service designed for institutions like yours. Look out for these forthcoming studies to benchmark your unit to others in the…

Read More

A Glimpse into the Future Economy after the Pandemic

COVID-19 has certainly changed our world, with more suffering yet to come. Many tragedies have reshaped society and the world economy. After the destruction and loss of life from 9/11, the financial markets and economy suffered in the short-term, but certain industries experienced longer lasting effects, primarily the airline, insurance, food and energy sectors. This…

Read More

Planning for Mode of Course Delivery in Summer and Fall

As many of us are still grappling with the daily details of remote delivery of campus classes, we must turn our eyes to the summer and fall. Many of us have been working day and night to launch our campuswide remote learning response to the virus. Exhausting as that is, we should carve out some…

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Subscription Rather Than Tuition

What if we subscribed to learning and educational engagement throughout our careers? A huge trend has swept the world over the past few decades. While few have connected the otherwise disassociated patterns, there is an unmistakable increase in subscription-based models. The rise of leasing has grown to more than 30 percent of all new car transactions;…

Read More

Policy Matters | US Dept of Education Issues Guidance for Higher Education + Congressional Action on COVID-19; UPCEA Advocacy and Resources (March 2020)

Much congressional action has been taken since the COVID-19 crisis began. A bill that provides tax relief for businesses to support paid sick leave and free coronavirus testing; one authorizing $8.3 billion to help government agencies respond to the virus; and a bill protecting GI Bill housing benefits for online veteran students, are all now…

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Career Center

Looking for that perfect person to fill an open position at your institution? Get the responses you want from the UPCEA job board. UPCEA hosts online job recruitment advertisements for both UPCEA members and non-members.

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Volunteer and grow as a leader, presenter, or mentor

Take an active role in your membership! Members are encouraged to serve as volunteer leaders — there are many ways to get involved:

✚ Be an ambassador, “conference buddy” or mentor

✚ Submit a proposal to present at regional or national conferences

✚ Serve on a regional or network committee

Join a network and share your knowledge

Volunteer at your regional conference

✚ Join the UPCEA Diversity & Inclusion Committee and help shape D&I efforts in the association and field

✚ Submit an article for Unbound, UPCEA’s e-journal

Post on CORe and join the conversation

Showcase your excellence with membership awards!

Association Awards

The Association Awards Program includes recognition of both individual and institutional achievement across the UPCEA membership. UPCEA recognizes its members’ outstanding contributions to the Association and the field,
as well as their achievements in innovative programming, marketing and promotion, community development and services, research and publications, and other areas.
Click here to learn more about Association Awards.


Each of the five regions host individual awards programs. Awards are presented at regional conferences.
Click here to learn more about Regional Awards.

The Marketing, Enrollment, and Student Services Network sponsors an annual competition — the UPCEA Marketing Awards — to recognize the best marketing practices and promotional pieces in the field of professional, continuing, and online education. We invite Association members to enter their finest work for the academic year in the awards competition. The entries are reviewed by a panel of marketing, communication, and design professionals. Winners are chosen and announced in the fall.
Click here to learn more about Marketing Awards.

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Care and maintenance + Customer service

You can log in and update your member information at any time, or call the Washington, D.C. office if you need help updating your organization’s roster. With your list of professional members up to date, you and your colleagues won’t miss any important communications from UPCEA, including research and studies available only to members delivered right to your inbox!

Need help mapping the details? Call us!

To add more professional members to your organization’s roster, call us at
202.659.3130 and we will be happy to work with you. Our Washington office is open Monday–Friday, 9 a.m.–5 p.m. ET. We’re here for you! If at any time you have questions, concerns or need more information to get the most out of your UPCEA membership, call us! UPCEA team members will answer your questions or point you in the right direction. Or feel free to email us at info@upcea.edu.