Putting AI into Action for Higher Education
UPCEA is the hands-on partner for leaders who need to translate AI from idea to implementation. We bring together practitioners, publish applied research on artificial intelligence in higher education, and deliver cohort-based learning so members can move from piloting AI tools to measurable results through strategic implementation. While postsecondary leaders gravitate to frameworks, innovators operationalize and pilot new initiatives, like AI.
This hub centralizes our primers, research briefs, training, and member spotlights on AI resources, with an emphasis on marketing and enrollment, learner support, credential innovation, and workforce alignment.
AI Primers & Insights
Short, actionable overviews to get your team aligned—plus starter resources from UPCEA.
Each topic includes a few UPCEA resources so your team can operationalize AI in your online and professional education departments. These AI resources for UPCEA members will grow over time as we add new guides, cases, and tools.
Implementing AI in our work - Enrollment, Student Success, Teaching
AI-Enabled Enrollment & Marketing
AI is rewriting discovery and conversion. Recent UPCEA research shows half of prospective students use AI-powered search weekly, so showing up in AI overviews (and the SEO that feeds them) determines visibility.
Student Success, Advising & Retention
AI is moving from content creation to tutoring and agentic systems, enabling responsive support and mastery-based progress—key for learner success.
Teaching & Learning Design
Generative and embodied AI are reshaping course design, assessment, and feedback loops across online and hybrid modalities.
Leading AI - Governance, Credentials, Institutional Strategy
Governance, Ethics & Operational Readiness
Responsible AI demands policy alignment, cross-functional coordination, and cultural readiness across marketing, enrollment, IT, data privacy, and academic units.
Credential Innovation, Program Design & Workforce Alignment
Institutional Strategy & Future-Proofing
AI influences revenue models, online enterprise strategy, and institutional resilience; leaders need a forward-looking view.
- UPCEA Senior Fellow Ray Schroeder's EduAI Advisor GPT
- New book: AI Applications in Online Higher Administration: Strategies for Maximizing Returns and Improving Outcomes
- Focus on the Future
What's Next + Engage More
Online: Trending Now
Insights on AI and the future of higher education from UPCEA Senior Fellow, Ray Schroeder.
Disrupting the Disrupters
The advent of online education was a classic Clayton Christensen disrupter. That was a quarter of a century ago. Now the disrupter is becoming disrupted. Harvard professor Clayton Christensen described disruptive innovation as “a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves…
The Forgotten Middle-Skilled
Nearly half of all college graduates are reported to be underemployed in their first job and a third in non-STEM fields remain underemployed after five years. There are more college graduates available than college-requisite jobs in the marketplace at this time. But, there are many more openings than qualified applicants among middle-skill job positions. Burning…
Hey, Google, Alexa, Siri and Higher Ed
The growing use of voice search and virtual digital assistants will have an increasing impact on how we deliver, search for and market higher education. I watch the many ways in which my 7-year-old grandson engages with Google Home when he drops by the house. Whenever a question of history or fact arises, I pull…
