Putting AI into Action for Higher Education
UPCEA is the hands-on partner for leaders who need to translate AI from idea to implementation. We bring together practitioners, publish applied research on artificial intelligence in higher education, and deliver cohort-based learning so members can move from piloting AI tools to measurable results through strategic implementation. While postsecondary leaders gravitate to frameworks, innovators operationalize and pilot new initiatives, like AI.
This hub centralizes our primers, research briefs, training, and member spotlights on AI resources, with an emphasis on marketing and enrollment, learner support, credential innovation, and workforce alignment.
AI Primers & Insights
Short, actionable overviews to get your team aligned—plus starter resources from UPCEA.
Each topic includes a few UPCEA resources so your team can operationalize AI in your online and professional education departments. These AI resources for UPCEA members will grow over time as we add new guides, cases, and tools.
Implementing AI in our work - Enrollment, Student Success, Teaching
AI-Enabled Enrollment & Marketing
AI is rewriting discovery and conversion. Recent UPCEA research shows half of prospective students use AI-powered search weekly, so showing up in AI overviews (and the SEO that feeds them) determines visibility.
Student Success, Advising & Retention
AI is moving from content creation to tutoring and agentic systems, enabling responsive support and mastery-based progress—key for learner success.
Teaching & Learning Design
Generative and embodied AI are reshaping course design, assessment, and feedback loops across online and hybrid modalities.
Leading AI - Governance, Credentials, Institutional Strategy
Governance, Ethics & Operational Readiness
Responsible AI demands policy alignment, cross-functional coordination, and cultural readiness across marketing, enrollment, IT, data privacy, and academic units.
Credential Innovation, Program Design & Workforce Alignment
Institutional Strategy & Future-Proofing
AI influences revenue models, online enterprise strategy, and institutional resilience; leaders need a forward-looking view.
- UPCEA Senior Fellow Ray Schroeder's EduAI Advisor GPT
- New book: AI Applications in Online Higher Administration: Strategies for Maximizing Returns and Improving Outcomes
- Focus on the Future
What's Next + Engage More
Online: Trending Now
Insights on AI and the future of higher education from UPCEA Senior Fellow, Ray Schroeder.
Information (Learning Materials) Wants to be Free
The long-standing tension between “free and open” and for-profit business models is now playing out with textbooks and open educational resources. Over the decades, there has been considerable debate over just who first uttered the phrase “information wants to be free.” It is widely reported that this arose in a discussion between Stewart Brand, editor…
A Visit From the Risk Management Office
How can we be sure we are identifying the most important risks in our changing field and are prepared to mitigate their potential impact? I recently visited with a representative from the University of Illinois’s Enterprise Risk Management unit. The philosophy of the risk unit is that the people closest to a risk are best…
The Maturing MOOC
Online courses are changing — sometimes less open, sometimes less massive — but they’re still relevant. In the summer of 2011 we produced eduMOOC — a constructivist massive open online course about online learning with the help of a small group of talented and expert professionals at the University of Illinois Springfield as well as colleagues around…
