Putting AI into Action for Higher Education
UPCEA is the hands-on partner for leaders who need to translate AI from idea to implementation. We bring together practitioners, publish applied research on artificial intelligence in higher education, and deliver cohort-based learning so members can move from piloting AI tools to measurable results through strategic implementation. While postsecondary leaders gravitate to frameworks, innovators operationalize and pilot new initiatives, like AI.
This hub centralizes our primers, research briefs, training, and member spotlights on AI resources, with an emphasis on marketing and enrollment, learner support, credential innovation, and workforce alignment.
AI Primers & Insights
Short, actionable overviews to get your team aligned—plus starter resources from UPCEA.
Each topic includes a few UPCEA resources so your team can operationalize AI in your online and professional education departments. These AI resources for UPCEA members will grow over time as we add new guides, cases, and tools.
Implementing AI in our work - Enrollment, Student Success, Teaching
AI-Enabled Enrollment & Marketing
AI is rewriting discovery and conversion. Recent UPCEA research shows half of prospective students use AI-powered search weekly, so showing up in AI overviews (and the SEO that feeds them) determines visibility.
Student Success, Advising & Retention
AI is moving from content creation to tutoring and agentic systems, enabling responsive support and mastery-based progress—key for learner success.
Teaching & Learning Design
Generative and embodied AI are reshaping course design, assessment, and feedback loops across online and hybrid modalities.
Leading AI - Governance, Credentials, Institutional Strategy
Governance, Ethics & Operational Readiness
Responsible AI demands policy alignment, cross-functional coordination, and cultural readiness across marketing, enrollment, IT, data privacy, and academic units.
Credential Innovation, Program Design & Workforce Alignment
Institutional Strategy & Future-Proofing
AI influences revenue models, online enterprise strategy, and institutional resilience; leaders need a forward-looking view.
- UPCEA Senior Fellow Ray Schroeder's EduAI Advisor GPT
- New book: AI Applications in Online Higher Administration: Strategies for Maximizing Returns and Improving Outcomes
- Focus on the Future
What's Next + Engage More
Online: Trending Now
Insights on AI and the future of higher education from UPCEA Senior Fellow, Ray Schroeder.
Georgia Tech Is Creating the Next in Education
With its online master’s in computer science and its recent commitment to a lifetime of education for its students, Georgia Tech challenges MIT as most innovative university. Over the decades, I have always considered the Massachusetts Institute of Technology to be the leader in innovation in higher education. Ever since its open courseware initiative was…
The Promise of Personalized Learning, Enabled by AI
A centuries-old challenge for teachers has been how to adapt learning materials and presentations to meet the varied backgrounds and abilities of students. Emerging technologies, Ray Schroeder writes, can help meet students where they are and customize learning for them. From introductory gen-ed classes to advanced graduate seminars, wherever classes online or on campus include…
Are You Selling Day-Old Doughnuts?
Every year our degrees “expire” in relevancy and timeliness if we don’t refresh each class with an eye to the future, Ray Schroeder argues. We all know the tech expectations of new hires have changed rapidly this century. While many of the soft skills of communication, leadership, critical thinking and social sense remain relevant today,…
