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Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

A Look in the Mirror – Using Inquirers Perspectives to Understand Enrollment Funnels

February 12, 2024

Eleven months ago, my wife and I were on vacation in Tucson, Arizona. In a past life, I’d briefly worked in Saguaro National Park removing invasive species, so I was eager to get back and bask in the unique qualities of the Sonoran Desert and the Old Pueblo of Tucson. On a Sunday afternoon, we…

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Blurring the Lines for Faculty Development

January 30, 2024

In December 2020, my staff at the Vanderbilt University Center for Teaching sent a survey to about 500 faculty and other instructors who had completed the online course design institute we offered the previous summer. The OCDI, as we called it, was a two-week faculty development program aimed at helping our university’s instructors prepare to…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Prompting Progress: Advancing Your AI Skills

February 15, 2024

Generative artificial intelligence has the potential to greatly enhance your creativity, efficiency, productivity and relevance in nearly every role in higher education. The pathway to success in using generative AI is to become proficient in composing the initial prompts and follow-ups that fully, precisely and unambiguously communicate your needs to the tool. It is a…

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Lifelong Learning with Artificial General Intelligence (AGI)

February 1, 2024

What will it mean to higher education when AI systems carry out tasks at an intelligence level that matches or exceeds humans? Recently, both OpenAI CEO Sam Altman and Meta CEO Mark Zuckerberg made somewhat surprising announcements regarding Artificial General Intelligence (AGI). In an interview with Bill Gates, Altman said AGI could come in the…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

UPCEA Congratulates Members Recognized in the 2024 U.S. News & World Report Ranking of Best Online Bachelor’s Programs

21 of Top 25 Ranked Institutions are UPCEA Members WASHINGTON, D.C. (February 20, 2024) — UPCEA, the online and professional education association, is pleased to congratulate the many UPCEA members recognized in the 2024 U.S. News & World Report Best Online Programs rankings. U.S. News rankings include more than 1,750 online programs, covering bachelor’s and…

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UPCEA Announces 2024 Association Award Recipients

8 Individuals and 8 Programs Receive Association’s Highest Honors WASHINGTON, February 2, 2024 – UPCEA, the online and professional education association, has announced the recipients of the 2024 Association Awards. The UPCEA Association Awards program includes recognition of both individual and institutional achievement across the UPCEA membership. Since 1953, UPCEA has recognized its members’ outstanding…

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The Edge: Missed opportunities in nondegree credentials (The Chronicle of Higher Education)

The untapped possibilities of nondegree credentials Employers have a strong interest in partnering with colleges to design and deliver nondegree programs. Yet more than 45 percent of employers in a recent survey said colleges had never approached them to do so. That’s one finding from a new report by UPCEA, the online and professional education association,…

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Distance Education and State Authorization Negotiated Rulemaking Begins | Policy Matters (January 2024)

Major Updates Negotiated Rulemaking Session on Program Integrity and Institutional Quality Begins  The U.S. Department of Education has started a Negotiated Rulemaking Session focused on Program Integrity and Institutional Quality. The first session took place January 8–11. The second session will occur from February 5–8, and the final session is scheduled for March 4–7. These…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

The UPCEA Community: Focus on Credentials

May 24, 2023

Twenty years ago nearly every online leader was familiar with faculty concerns about quality and cannibalization. Those concerns proved ill-founded, of course. Indeed, the online learning revolution continues unabated, driven by a virtuous circle of learning innovation and entrepreneurial approaches to expanding access. This transformative potential is why online learning continues to be a major…

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The UPCEA Community: Advancing Online and Professional Education

April 17, 2023

The UPCEA community is a lot of things – innovative and collaborative, fearless and forward-looking. It’s a community of colleagues who share innovative solutions to vexing challenges. A community of entrepreneurs, working together to expand the frontiers of learning. It’s a community made up of all of us.  This community is part of a great…

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Valuable insights from UPCEA's trusted corporate partners.

Corporate Learning Partnerships Part 1: Position Your School to Market to Businesses Effectively

July 26, 2023

How to establish successful corporate partnerships Corporate learning partnerships are effective revenue generators for many higher education institutions. These partnerships can also help schools better serve their missions by expanding access to higher education for adult learners. But developing successful higher education marketing initiatives to establish relationships with corporate partners can be challenging. At MindMax,…

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Paid Search & SEO in Higher Ed: Are Our Search Marketing Priorities Right?

July 6, 2023

Key Insights The majority of Professional, Continuing, and Online Education units prioritize paid search advertising. This shows that institutions view search as an important part of a prospect’s journey — but a much smaller portion invest in SEO. Search engine optimization is worthy of ongoing investment. However, university marketing units and outsourced marketing providers don’t…

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