See below for the full set of all blogs hosted by the association.

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Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

Don’t Bring a Brochure to a Robot Fight: Winning Page One and the AI Overview

November 7, 2025

Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…

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Owning Your Awesomeness: Professional Growth Strategies from UPCEA 2025

November 3, 2025

Introduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Universities Teaching Wisdom Skills 2030

October 30, 2025

Two weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…

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Higher Education AI Transformation 2030

October 16, 2025

We have begun a transformation in higher education that will make us more responsive, efficient, and effective at achieving our multiple missions. This will not be easy or without trauma, but it is necessary. I had the honor and good fortune to be invited by the generous and insightful Board Chair of the International Professors…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Friday Focus: Nurture Your Career and Yourself

In celebration of National Distance Learning Week, UPCEA is highlighting key resources each day that showcase how online and professional education leaders continue to drive innovation, resilience, and transformation. It’s Friday—a perfect moment to pause, take a breath, and focus on you. Your career, your growth, and your well-being all deserve attention. UPCEA offers ways…

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Future-Forward: Trends and Strategic Directions in Online and Professional Education

In celebration of National Distance Learning Week, UPCEA is highlighting key resources each day that showcase how online and professional education leaders continue to drive innovation, resilience, and transformation. Higher education is standing at the edge of rapid transformation, where the choices made today will define the universities of tomorrow. From shifting learner demographics and…

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Online Leaders Have a Community — and It’s UPCEA

In celebration of National Distance Learning Week, UPCEA is highlighting key resources each day that showcase how online and professional education leaders continue to drive innovation, resilience, and transformation. Behind every successful online learning initiative is a strong community of leaders who share ideas, solve challenges, and push the field forward together. At UPCEA, that…

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Data-Informed Decisions: Why You Need Data and What Data You Should Curate

In celebration of National Distance Learning Week, UPCEA is highlighting key resources each day that showcase how online and professional education leaders continue to drive innovation, resilience, and transformation. Data is the language of modern leadership. In an era of constrained resources and heightened accountability, online and professional education leaders can no longer rely on…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

Foreword by Bob Hansen Featured in The COLO Guidebook

July 10, 2025

We are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…

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A new direction for the Distance Teaching and Learning Conference

November 7, 2024

Over the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…

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Valuable insights from UPCEA's trusted corporate partners.

Digital Marketing Strategy for Higher Education: Drive Enrollment With SEO and PPC

June 6, 2025

How Do You Market to College Students Today? What is the modern student search journey? Today’s students explore school options across various platforms, often following curiosity rather than a set path. Before they even land on a college website, students might watch a dorm tour on TikTok, get advice from Reddit threads, or ask ChatGPT…

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Learning Design: Your Best Underutilized Marketing Tool

May 23, 2025

Many non-academic factors influence learners’ higher education decisions: financial implications, geography, degree paths, sports success, family legacy, and more. While there are many ways for a given institution to market itself, economic, technological, and societal shifts are motivating schools to refocus their marketing on attributes that specifically drive positive outcomes and generate industry-ready graduates: Learners…

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