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A Blog on Latest Trends Impacting Marketing and Higher Education
from the Founding Director of UPCEA's Center for Research and Strategy, Jim Fong

Innovating Off the Degree Backbone

July 22, 2022

The National Student Clearinghouse continues to report sobering statistics on higher education enrollments[i].  Their Spring 2022 report shows that undergraduate enrollment fell by 662,698, as compared to the prior year.  In addition, spring graduate enrollments were relatively flat, but still falling by 22,337.  With the predicted demographic cliff looming nearby, a decade of tuition increases…

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Marketing in a Post-Pandemic World

June 24, 2022

Marketing budgets and staffing have significantly increased from pre-pandemic levels I once heard that when faced with trauma or chaos, humans consider a number of options … fight, flight (or flee) or freeze. Institutions and their leadership make similar choices when faced with economic adversity. Based on the 2022 UPCEA Marketing Survey, institutions of higher…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Imagine We Are Starting a University Now

September 22, 2022

In so very many ways, we in higher education have fallen behind business, industry, governments, and society as a whole. We are offering programs and products that may have been relevant 50 or a hundred years ago but are not in touch with the society of the fourth industrial revolution. Learners currently are given few forward-thinking,…

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Longevity Declining Among Higher Ed Employees: What is There to Lose?

September 8, 2022

More than half of college employees say they are likely to leave their jobs in the next year as reported in a new survey by the College and University Professional Association for Human Resources, CUPA-HR. The most common reasons listed for seeking new employment were the prospect of higher pay, an opportunity to work remotely,…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

UPCEA Announces 2022 Regional Award Recipients

20 Individuals and 14 Programs Honored Across 5 Regions WASHINGTON, September 22, 2022 – UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2022 Regional Awards. Each of UPCEA’s five Regions recognizes both individual and institutional achievement of the UPCEA members within the Region.  Award recipients will be honored…

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UPCEA Announces 2022 Diversity in Leadership Scholars

UPCEA Announces 2022 Diversity in Leadership Scholars

UPCEA is pleased to announce the 2022 cohort of Bethaida “Bea” González Diversity in Leadership Scholars.  Representative and diverse leadership is a cornerstone of UPCEA’s Commitment to Diversity and Inclusive Excellence. The goal of the Diversity Scholars program is to equip diverse professionals at any stage of their career with the skills and knowledge needed…

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Biden Administration Announces Long-Awaited Student Debt Forgiveness, Signals End of Student Loan Payment Pause | Policy Matters (August 2022)

Major Updates Biden Administration Announces Long-Awaited Student Debt Forgiveness, Signals End of Student Loan Payment Pause After years of anticipation, the Biden Administration rolled out its student debt forgiveness and repayment package. While the $10,000 in forgiveness for any individual making less than $125k per year (or $250k jointly) which was included in the final…

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New Portal Login Security Verification Step

In order to improving the security and functionality of our member login, we would like to inform you about an email verification step you will see soon. Starting on Friday September 9th, when you log in to your user profile on the UPCEA member portal, you will receive an email from: Sender: MemberSuite Support <[email protected]>…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

Apply now for free enrollment in January 2022 PCO Pro courses

November 11, 2021

I’m pleased to share with you a special offer for UPCEA members: a complimentary opportunity for you and your colleagues to join us for an UPCEA professional development course. Our professional development courses and certificates have been enthusiastically endorsed and highly rated by participants. Students have appreciated the opportunity to learn from leaders in the…

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UPCEA Seeks Part-Time Data Analyst to Join Center for Research and Strategy Team

September 24, 2021

UPCEA is currently seeking a part-time Data Analyst for a fully remote position with our Center for Research and Strategy team.   The Data Analyst is responsible for collecting, analyzing, and transforming data into actionable insights on various projects for UPCEA. Role responsibilities include identifying, gathering, and analyzing data to produce understandable and insightful figures and…

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Valuable insights from UPCEA's trusted corporate partners.

The Benefit of Higher Education Being Late to Technology-Based Learning

September 14, 2018

In his recent book Thank You for Being Late, Thomas Friedman analyzes why the world seems to be accelerating away from us at a remarkable pace. His explanation: Humans are adaptable, but no generation has experienced technology, globalization and climate change at the rate we are seeing. As an example, Friedman suggests that if advances…

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What about all this data?

August 17, 2018

For millennia, knowledge has always been equated to power. Information was once a scarce commodity and those who held the information or knowledge were generally already in power or had the ability to gain it. Since we have now left the industrial age and entered into ‘The Informational Age’ – or whatever we end of…

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