See below for the full set of all blogs hosted by the association.

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A Blog on Latest Trends Impacting Marketing and Higher Education
from UPCEA's Chief Research Officer, Jim Fong

Supply and Demand and the Demographic Cliff

May 17, 2023

Last month, Inside HigherEd and Hanover Research released their survey of over 400 college and university presidents, and the results were confusing. The study showed that eight out of 10 presidents agree (and three of the eight strongly agree) that their institutions will be financially stable in the next decade.[1] However, the report acknowledges that…

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Greeting the Student of the Future on their Terms at the Digital Storefront

March 16, 2023

We are emerging from the pandemic and the higher education landscape is daunting. The battle for funding and student loan debt relief is tied up in the court system.  New statements have been released from the Department of Education regarding bundled services and third-party providers. Politics are at play regarding college systems in Florida and…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Steps to Take While AI Chatbots Mature

May 25, 2023

Too many of us are making snap judgments about AI Chatbots based on reading one or two reviews, or by taking only five minutes to test out the current version. Truth be told, vendors are rushing chatbots out to the market, many of them in beta version, in order to meet their competition and secure…

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The Path Ahead for Generative AI

May 11, 2023

The role of generative AI is rapidly evolving in education and in creating a vision of the society of the future. Early in 2019, GPT-2 was announced by OpenAI, the non-profit, private company that now includes $11 billion in investments from Microsoft Corporation. Compared to what was to follow, the development was relatively quiet. Claudia…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

ED Releases Proposed Gainful Employment, Certification Procedures, HEERF, and Second Chance Pell; Public Comments Open With Multiple Deadlines | Policy Matters (May 2023)

Major Updates Department of Education Releases Proposed Gainful Employment, Financial Responsibility, Administrative Capability, Certification Procedures, and Ability-to-Benefit Regulations – Public Comment Due June 20 The Department of Education has released the long-anticipated retooling of the Gainful Employment (GE) rule following work during the 2021-2022 Negotiated Rulemaking. Current law requires that certificate programs at all institutions…

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The UPCEA Community: Focus on Credentials

Twenty years ago nearly every online leader was familiar with faculty concerns about quality and cannibalization. Those concerns proved ill-founded, of course. Indeed, the online learning revolution continues unabated, driven by a virtuous circle of learning innovation and entrepreneurial approaches to expanding access. This transformative potential is why online learning continues to be a major…

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Apply today for the 2023 cohort of the Bethaida “Bea” González Diversity in Leadership Scholars program

UPCEA is proud to once again be offering UPCEA members the Bethaida “Bea” González Diversity in Leadership Scholars Program. Representative and diverse leadership is a cornerstone of UPCEA’s Commitment to Diversity and Inclusive Excellence.  The goal of the Diversity Scholars program is to equip diverse professionals at any stage of their career with the skills…

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UPCEA Congratulates Senior Fellow Ray Schroeder on his Honorary Doctorate from the University of Illinois Springfield

Schroeder has been a leader in online learning since 1997 Ray Schroeder, UPCEA Senior Fellow and Professor Emeritus and former Associate Vice Chancellor for Online Learning at the University of Illinois Springfield, received an honorary doctorate of humane letters at the UIS commencement on May 13.  Schroeder has been engaged in online learning since 1997…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

The UPCEA Community: Focus on Credentials

May 24, 2023

Twenty years ago nearly every online leader was familiar with faculty concerns about quality and cannibalization. Those concerns proved ill-founded, of course. Indeed, the online learning revolution continues unabated, driven by a virtuous circle of learning innovation and entrepreneurial approaches to expanding access. This transformative potential is why online learning continues to be a major…

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The UPCEA Community: Advancing Online and Professional Education

April 17, 2023

The UPCEA community is a lot of things – innovative and collaborative, fearless and forward-looking. It’s a community of colleagues who share innovative solutions to vexing challenges. A community of entrepreneurs, working together to expand the frontiers of learning. It’s a community made up of all of us.  This community is part of a great…

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Valuable insights from UPCEA's trusted corporate partners.

Reasons Your Website Might Be Preventing Prospective Student Conversions

January 7, 2022

A lot of time and money are invested in your website and marketing tactics to drive traffic to your site. However, if conversions don’t follow, then you’re left wondering if you’re targeting the wrong audiences or if you need to invest more money. Fortunately, the answer is usually “no” – the real issue is often…

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Three Ways to Improve Communication and Increase Student Engagement

September 10, 2021

It’s no secret that COVID-19 disrupted higher education. Overnight, students and instructors shifted from traditional, face-to-face instruction to a fully-virtual model. Student retention was already top-of-mind for college and university administrators. But this sudden shift made the challenge of keeping students engaged even more difficult.   A return to traditional, in-person learning is imminent. But…

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