See below for the full set of all blogs hosted by the association.

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Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

Leading in the Age of AI: Learning from Lincoln

October 20, 2025

“How would you describe your leadership style?”  This question is a common one for both mid-level and senior-level candidates in the interview process. In the past, many relied on descriptors such as transformative, collaborative, or authentic to explain how they approached people and built teams. But as you think about your next career step, perhaps…

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Maximizing Audience Lifetime Value: The Role of Branding, Partnerships, and Alumni Networks in Credential Success

October 13, 2025

Shifting Student and Employer Priorities Create Opportunities for Higher Education Interest and innovation in workforce-related programming and credentials continue to surge, emerging as one of the fastest growing markets in higher education. Two-thirds of colleges and universities are making significant investments in this area, with more than one-third also embedding professional certifications into their online…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Higher Education AI Transformation 2030

October 16, 2025

We have begun a transformation in higher education that will make us more responsive, efficient, and effective at achieving our multiple missions. This will not be easy or without trauma, but it is necessary. I had the honor and good fortune to be invited by the generous and insightful Board Chair of the International Professors…

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AI Hallucinations May Soon Be History

October 2, 2025

An artifact of the race to the top in Artificial Intelligence (AI) is that mistakes inevitably occur in refining the models that are under continuous development. One of those many mistakes apparently led to hallucinations in outputs. We all are witness to the incredibly frenetic race to develop AI tools that publicly kicked off on…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

UPCEA Announces Exclusive Partnership with the International Distance Education Benchmark Project (IDEBP)

Collaboration empowers online education leaders with confidential benchmarking, data-driven insights, and strategic decision-making tools WASHINGTON, D.C., October 29, 2025 — UPCEA, the online and professional education association, has announced an exclusive partnership with the International Distance Education Benchmark Project (IDEBP), a first-of-its-kind initiative designed to help higher education institutions strengthen their digital learning strategies through…

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AI Tools Are Driving Prospective Student Decisions, UPCEA and Search Influence Research Shows

Half of prospective students use AI tools weekly, and early-adopting institutions stand to gain in enrollment visibility. NEW ORLEANS, La., October 13, 2025 – 50 percent of prospective students now use AI-powered search tools at least weekly, making artificial intelligence a critical first step in discovering and evaluating higher education programs. The 2025 AI Search…

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UPCEA Virtual Forum Recap: Expanding Institutional Capacity for Employer Engagement in Credential Innovation

September 17, 2025 marked UPCEA’s first-ever Virtual Forum on Employer Engagement and Credential Innovation. The event, curated by Amy Heitzman, Ph.D., UPCEA’s Deputy CEO and Chief Learning Officer, brought together senior leaders in professional, continuing, and online education to examine how institutions can strengthen partnerships with employers and scale credentialing strategies that align with workforce…

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UPCEA Publishes “The Future Is Now: Essential Conversations for Building Tomorrow’s University Today” to Guide Higher Education Leaders into a New Era

Advocacy piece serves as a guide for institutional leaders to navigate challenging times WASHINGTON, D.C., ISSUED OCTOBER 6, 2025…UPCEA, the online and professional education association, today announces the release of its latest advocacy piece, “The Future Is Now: Essential Conversations for Building Tomorrow’s University Today.”  Designed to raise awareness of critical questions every campus leader…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

Foreword by Bob Hansen Featured in The COLO Guidebook

July 10, 2025

We are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…

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A new direction for the Distance Teaching and Learning Conference

November 7, 2024

Over the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…

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Valuable insights from UPCEA's trusted corporate partners.

Tracking the Right Higher Education SEO Metrics for Marketing Success

September 8, 2023

Key Insights Looking at SEO success metrics helps you evaluate your SEO strategy’s performance, while analyzing SEO health metrics lets you inform your SEO strategy. Institutional leaders want reporting on SEO metrics, but most don’t receive regular updates. From deans to marketing leaders to SEO analysts, various audiences need to receive and review different levels…

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Corporate Learning Partnerships Part 2: Higher Ed Strategies for B2B Sales

August 23, 2023

Higher education institutions aiming to develop successful corporate learning partnerships must be willing to acknowledge that marketing to and engaging businesses is different from marketing to and engaging students. In the first part of this series on higher ed corporate learning, we discussed how schools can position themselves to effectively market to businesses. Once that…

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