Artificial intelligence is becoming part of the everyday work of higher education. From enrollment management and student services to academic administration and continuing and professional education, AI is creating opportunities to rethink how work is accomplished. Much of the discussion has focused on what AI can do. For institutional leaders, however, a more important question…
There are many assumptions about AI use across generations. Gen Z readily embraces artificial intelligence. Millennials are integrating it into their work. Gen X is more cautious and pragmatic. Baby Boomers are reluctant adopters. Is it really that simple? Perhaps not. Generational differences in AI use appear to be real. What those differences mean is…
I am an advocate for AI and the vast possibilities for advancement it can bring across the world. Yet, these advancements must not be rushed lest we risk unintended consequences. In this high-tech, high-competition environment in the AI field, we are seeing new versions of models rolled out by the frontier companies (OpenAI, Google and…
After nearly four long years of evolving and often conflicting policies since ChatGPT officially emerged, high profile public school districts have decided they now need a moratorium on use of AI to provide even more time to consider policies and practices. Readers of this column know that I generally constrain topics to higher education, however,…
Workforce Pell Moves from Rules to Reality: State Pipelines, New Federal Training, and $65 Million from Labor | Policy Matters (September 2026)
Major Updates Workforce Pell Moves from Rules to Reality: State Approval Pipelines Mature, ED Launches Training, and Labor Awards $65 Million Nearly three months after Workforce Pell Grants (Pell awards for programs of 150–599 clock hours, or 8 to fewer than 15 weeks) became available on July 1, the rollout is moving at very different…
2026 UPCEA MEMS Award Recipients Announced
26 recipients chosen across three award categories WASHINGTON, D.C., September 16, 2026 — UPCEA, the online and professional education association, has announced the recipients of the 2026 Excellence in Enrollment Management Award, the Excellence in Advancing Student Success Award, and the Excellence in Marketing Award. All three awards are sponsored by UPCEA’s Marketing, Enrollment Management,…
New Research: AI Answers Decide Which Schools Prospects Choose as Consideration Sets Continue to Shrink
UPCEA and Search Influence’s 2026 study finds prospective students question AI more, but increasingly use and trust it in their search for programs NEW ORLEANS, La. — September 16, 2026 — Prospective students consider just three or fewer continuing and online education programs before applying, and AI-generated search overviews increasingly shape which ones make that…
Post-Pandemic, Online Ed Has ‘Staying Power’ (Inside Higher Ed)
“The surge in online enrollment forced by the pandemic is leveling out. And the modality is now far more popular than it ever was during the 2010s, according to newly released federal data. The Education Department published fall 2024 online enrollment data last month, covering more 5,615 institutions. The data shows nearly 54 percent of college students…
In 1915, UPCEA’s founders built this association on a simple idea: carrying knowledge to the people. That founding purpose never had an expiration date, and it does not have one now. It is why, more than a century later, the question in front of us was never whether professional learning needs to change. It is…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Marketing cost per inquiry (CPI) is a primary signifier of how well your marketing is performing, but it has historically lacked a critical aspect that makes it a valuable barometer for success: its very own benchmark. Search Influence and UPCEA have addressed this crucial gap in higher education marketing with our Marketing Metrics Research Report:…
Effectively enrolling and supporting student veterans is more than a patriotic gesture—it should be a strategic priority. While colleges nationwide aim to diversify their student populations, student veterans offer a unique opportunity. These students are highly motivated and bring diverse experiences that can significantly enhance any campus community. Here’s how colleges can implement cost-effective strategies…