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Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

Marketing Microcredentials for Higher Education: Strategies to Attract Lifelong Learners

January 16, 2025

Defining Microcredentials and Their Value Microcredentials, shorter educational programs that develop specific skills or competencies, have seen tremendous growth in recent years. Both adult learners and traditional students increasingly seek these credentials for upskilling or career advancement. While the term “microcredentials” is relatively new, short-form credentials have been offered by higher education institutions for decades,…

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AI Readiness and Its Relationship to Enrollment Management in Continuing Education

January 6, 2025

Enrollment management plays a pivotal role in the success of any online and professional continuing education units through impact on revenue generation, learner engagement, and program sustainability. AI-driven business process automation (BPA) offers transformative solutions to streamline enrollment workflows, enhance recruitment strategies, and improve the overall student experience through allowing staff to focus on human…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Setting a Context for Agentic AI in Higher Ed

February 5, 2025

Artificial Intelligence continues to develop at an unprecedented rate and scale. What will be the changes that we will see in higher education by the end of this year? Let’s begin with the advent of generative AI (GenAI) in 2022. It was on November 30th of that year that OpenAI released ChatGPT. The release resulted in…

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The Rise of Multidisciplinary Research Stimulated by AI Research Tools

January 22, 2025

A revolution is quietly taking place in academic and scholarly research prompted by the advent of AI research tools. This will reshape the very nature of our studies and greatly accelerate synergies and collaborations across academic fields. AI research tools such as OpenAI o1 have now reached test score levels that meet or exceed those…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Federal Funding Pause Blocked by U.S. District Judge, Memo Rescinded | Policy Matters (January 2025)

At 11th hour, judge blocks Trump’s pause on federal funding (Higher Ed Dive) “UPDATE: Jan. 28, 2025: A U.S. District judge halted the government’s temporary freeze on federal funding just minutes before it was set to take effect at 5 p.m. Tuesday, according to news reports. U.S. District Judge Loren AliKhan in Washington, D.C., blocked the…

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Should I Get Microcredentials To Complement My Four-Year Degree In Today’s Job Market? (Forbes)

“Think about a professional stepping into the workforce—equipped with the strategic insights cultivated during a four-year business degree and bolstered by technical expertise gained through microcredentials. This balanced blend of broad understanding and specialized skills does more than make them competitive; it prepares them to lead and drive transformative change. Employers are no longer satisfied…

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U.S. Department of Education Reveals New Distance Education and Program Integrity Rules: Final Outcomes and Responses to Concerns Raised by UPCEA

The Department of Education recently published new distance education and program integrity rules that address a number of topics raised during negotiated rulemaking sessions held in early 2024. Many of the proposals shared in the Department’s July 24, 2024, Notice of Proposed Rulemaking (NPRM) have been rescinded. Of those that remain, most are scheduled to…

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Proposed Distance Education Rules Are Now Likely To Be Finalized Before the End of the Current Presidential Term | Policy Matters (December 2024)

Proposed Distance Education Rules Are Now Likely To Be Finalized Before the End of the Current Presidential Term On December 30, the U.S. Department of Education (Department) shared the final, unofficial version of its new program integrity and distance education regulations, which call for the collection of new but yet-to-be-established distance education and correspondence course enrollment data…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

A new direction for the Distance Teaching and Learning Conference

November 7, 2024

Over the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…

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Beyond Degrees: How Credential Innovation is Closing the Gap for 42 Million Learners

October 24, 2024

A Movement, Not Just a Community Convergence is emerging as the place where the credential innovation community for higher ed comes together. But more than a community, it’s a movement. Not a movement to make degrees less valuable, let alone obsolete. Rather, it’s a movement to complement degrees by meeting the needs of those for…

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Valuable insights from UPCEA's trusted corporate partners.

Does Higher Ed’s Value Proposition Resonate with Adult Learners?

January 11, 2023

Recent higher education trends have made it clear that now more than ever, colleges and universities must have successful strategies for engaging adult learners. The US birth rate has declined steadily over the past decade, leading to an inevitable reduction in traditional college enrollees aged 18 to 24. There is also an increasing number of…

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Making the Case: Marketing to Adult Learners with Data

December 1, 2022

With enrollments declining and as a tight labor market reaches record-low unemployment,, marketers and recruiters in higher education now face the difficult task of finding new students in a uniquely challenging time for colleges and universities. One potential source of those new students? Adult learners. Moving Up and Moving Forward, a new research report from Lightcast, uses analysis…

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