Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreThere is a new “cliff” in American higher education, and it is not the demographic cliff. Rather, it is the dramatic cliff in math knowledge, skills, and abilities. Let me be clear that other discipline deficiencies are found in this new generation of college students, however they are dwarfed by those in math. These have…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreSpecial announcement: UPCEA Membership Roster Changes
As chair of the UPCEA Membership committee, I am pleased to share some exciting news. If you are like my team at the University of Washington, you have more people who could benefit from your institution’s UPCEA membership than you have roster slots. For us, that has meant a constant rotation of staff through a…
Policy Matters | Increasing Partisan Divide in Views on Education (August 2019)
Welcome to the third installment in our monthly public policy primer, Policy Matters. Each issue has the latest updates and actionable items in public policy for adult and nontraditional education stakeholders. We’ve set up a form if you’re interested in learning more, and for continued updates from Policy Matters. Please note that you must sign up with this…
The Cybercrime Urgency in Professional Learning Spaces
By SmartBrief Editors This post is produced in partnership with UPCEA It’s no secret that hackers are getting more sophisticated and that no businesses or organizations are immune. A reported 60% of large businesses and more than 50% of high-income charities have experienced cyber security breaches in the last year and a small business is…
Groups Align to Advocate for Today’s Students (Inside Higher Ed)
A coalition of groups representing veterans, working adults and historically underrepresented students have teamed up to form a new organization designed to change federal and other policies to better recognize how “today’s students” differ from the traditional 18- to 24-year-olds who’ve historically dominated postsecondary enrollments. The Today’s Students Coalition says it will work to modernize the financial…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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