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Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

Key Findings from 2024 UPCEA Marketing Survey

April 17, 2025

As more and more institutions face internal and external pressures to identify and cultivate new revenue streams, many are turning to online and professional continuing education to attract new learners and address fiscal shortfalls. While this continued increase in supply undoubtedly benefits the student, it makes an already saturated market even more competitive. UPCEA’s 2024…

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Observations from a (Pretend) Prospective Student: The Do’s and Don’ts of Enrollment Communication

April 3, 2025

I’ve been through the college enrollment process before, and to be honest, it’s not exactly something that I wish to do again. And yet, as part of my role at UPCEA, I regularly step into the shoes of a prospective student during our Enrollment Process Reviews. These “secret shopper” exercises involve posing as potential applicants…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

The Disruptive Future of Society as AI Dominates the Workplace

April 16, 2025

The technology of Generative Artificial Intelligence (AI) gained worldwide attention with the initial release of OpenAI’s ChatGPT on November 30, 2022, and it has continued to expand at awesome speed and capability ever since. This has generated fear and anxiety among some observers and enthusiasm among others. The enthusiasm is for the many ways in…

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Innovation and Collaboration in Higher Education during Challenging Times

April 2, 2025

The field of higher education is notoriously slow to change. Yet, when faced with the extraordinary challenges of today, our associations are quick to foster support, collaboration and unity. I just returned from the UPCEA Annual Conference held in Denver. A record attendance of some 1,300 administrators, faculty and staff from member institutions gathered to…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Georgia Tech’s Dean of Professional Education Nelson Baker to Serve as UPCEA President

WASHINGTON, March 29, 2019 – UPCEA, the Washington, D.C.-based association for university leaders in professional, continuing, and online education, welcomed Dr. Nelson Baker as the association’s 2019-20 President during the 2019 UPCEA Annual Conference. Baker is the dean of Professional Education at the Georgia Institute of Technology and professor in the university’s School of Civil…

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President Trump Signs Campus Free Speech Executive Order

On March 21st, President Trump signed an executive order on “Improving Free Inquiry, Transparency, and Accountability on Campus” that directs federal agencies which provide funding for university research to be sure that they are funding colleges that support free speech on their campuses. This was an “historic action to defend American students and American values…

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White House Releases Vision for Higher Education Act Reform

The White House released their vision of what reforms should be made to the Higher Education Act (HEA) during the reauthorization of it in Congress.  It’s proposals within mirror the budget it also proposed just one week prior. Some of the major retooling includes: changing accreditation process to focus on outcomes; a significant cut for…

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Trump Administration Releases Budget Cutting Approximately 10% of ED Funding

On Monday March 11th, the Trump administration released their budget proposal for the 2020 fiscal year. Included in the proposal is a $7.1 billion cut to the Department of Education, approximately equal to 10% of its total current operational budget. These proposals follow similar attempts in past budgets the administration has put forward. The cuts…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

A new direction for the Distance Teaching and Learning Conference

November 7, 2024

Over the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…

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Beyond Degrees: How Credential Innovation is Closing the Gap for 42 Million Learners

October 24, 2024

A Movement, Not Just a Community Convergence is emerging as the place where the credential innovation community for higher ed comes together. But more than a community, it’s a movement. Not a movement to make degrees less valuable, let alone obsolete. Rather, it’s a movement to complement degrees by meeting the needs of those for…

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Valuable insights from UPCEA's trusted corporate partners.

Higher Ed SEO Trends to Stay Competitive

March 14, 2025

Higher education institutions are navigating a rapidly evolving search landscape. With so many prospective students turning to search engines to explore programs and make enrollment decisions, universities must ensure their SEO strategies keep pace with these changes. Without a clear SEO strategy, institutions risk losing visibility. According to the Higher Ed SEO Research Study developed…

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The Key to Professional & Continuing Education Success Starts with Your Systems Data

March 7, 2025

Systems are the processes, people, and technology that make your university run on a day-to-day basis. There are a thousand of them that make up your infrastructure, from recruiting and enrollment to learning design and continuing education. It’s these systems that dictate the experiences your students, staff, and faculty have within your university. As such,…

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