Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MorePolicy Matters | Department of Education Releases Final Regulations Following Negotiated Rulemaking (November 2019)
Welcome to the November edition of Policy Matters. Each issue has the latest updates and actionable items in public policy for adult and nontraditional education stakeholders. Major Update Department of Education Releases Final Regulations Following Negotiated Rulemaking The US Department of Education has released its final rules that are a result of the negotiated rulemaking session held…
2019-20 UPCEA Benchmarking Research Agenda Announced
How do your programs, staffing and salaries stack up in the dynamic world of professional, continuing and online education? What marketing tactics are your peers using to get enrollments and fill their classes? Do you need solid benchmarking and stats to share with your campus leadership? UPCEA has exciting news—our Chief Research Officer and Center…
A Glance at the Realm of Higher Education
By SmartBrief Editors This post is produced in partnership with UPCEA. Former associate provost for outreach and engagement at the University of Southern Indiana and current vice provost for continuing education at North Carolina State University, Mark Bernhard offers insight into success within the profession of continuing higher education. Question: Tell us about your…
The Commons: Boost your job prospects by “re-creating” vs recreating
Do you ever feel like there aren’t enough hours in the day? If you’re like millions of working adults (meaning, anyone reading this), of course you do. And, while most of us are referring to a lack of time between 9 and 5, the reality is that the most successful people are willing to sacrifice…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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