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A Blog on Latest Trends Impacting Marketing and Higher Education
from the Founding Director of UPCEA's Center for Research and Strategy, Jim Fong

New Study: Third-Party Providers and PCO Units

October 20, 2022

UPCEA recently collaborated with ed2go on research related to professional, continuing, and online (PCO) education units’ relationships with third-party providers. This study, Perceptions of Third-Party Providers as a Result of the Pandemic, found that PCO units often sought assistance from third-party providers to help expand bandwidth to support existing students, diversify their portfolios, and continually…

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Innovating Off the Degree Backbone

July 22, 2022

The National Student Clearinghouse continues to report sobering statistics on higher education enrollments[i].  Their Spring 2022 report shows that undergraduate enrollment fell by 662,698, as compared to the prior year.  In addition, spring graduate enrollments were relatively flat, but still falling by 22,337.  With the predicted demographic cliff looming nearby, a decade of tuition increases…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Time to Consider Your Social Media Options

November 28, 2022

As higher ed professionals, this is a good time to re-think our social platforms. As of this writing, the future of Twitter is unclear. Elon Musk has taken over the helm with policies and practices that are prompting massive layoffs and resignations that have threatened the regular operation of the social media tool. Some experts…

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Universities Looking Beyond the Traditional For-Credit Semester Experiences

November 17, 2022

A survey shows that nearly half of said they chose their college on the basis of potential career prospects, only 11% felt prepared to enter the workforce. Salesforce’s third annual Connected Student Report, released last month, identifies some serious shortcomings perceived by college and university students. While nearly half of the 1,300 students surveyed said they chose…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

The Metaverse and Web 3.0: Embedding Ourselves into the Internet (The European Business Review)

Read Ray Schroeder’s perspective on the metaverse and augmented reality.  We are embarking on an online environment transformation that is every bit as revolutionary as the inception of the Web browser in 1992.  The Metaverse will supplant the browser for many of our activities.  We will immerse ourselves through avatars to engage in commerce, education, and social…

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Announcing a new direction for UPCEA’s Regions

Announcing a new direction for UPCEA’s Regions

UPCEA is excited to share the new strategic direction for the association’s five Regions. The Regions are an integral component of UPCEA’s access mission, and are key to both UPCEA’s legacy and future success. Over UPCEA’s 107 year history, the Regions have undergone changes like geographic boundaries, to the more recent Regional conference pilot events…

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Google’s low-cost certificate program aims to help jumpstart tech careers (The College Fix)

Google is making headway with a less expensive and self-paced option to earn digital certifications amid a decline in college enrollment. Google advertises the certification programs as a low-cost option to an expensive and time-consuming four-year higher education pathway. According to the tech giant, a certificate can be earned in three to six months applying…

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U.S. Department of Education Announces Regulatory Agenda; Pushes Some Rulemaking Issues to Next Federal Calendar | Policy Matters (June 2022)

Major Updates U.S. Department of Education Announces Regulatory Agenda; Pushes Some Rulemaking Issues to Next Federal Calendar The Department of Education released their Spring 2022 Agenda and Regulatory Plan, providing timelines and intended regulations they will release this year, and which they will push until the next yearly cycle. The Department broke apart the recent…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

Apply now for free enrollment in January 2022 PCO Pro courses

November 11, 2021

I’m pleased to share with you a special offer for UPCEA members: a complimentary opportunity for you and your colleagues to join us for an UPCEA professional development course. Our professional development courses and certificates have been enthusiastically endorsed and highly rated by participants. Students have appreciated the opportunity to learn from leaders in the…

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UPCEA Seeks Part-Time Data Analyst to Join Center for Research and Strategy Team

September 24, 2021

UPCEA is currently seeking a part-time Data Analyst for a fully remote position with our Center for Research and Strategy team.   The Data Analyst is responsible for collecting, analyzing, and transforming data into actionable insights on various projects for UPCEA. Role responsibilities include identifying, gathering, and analyzing data to produce understandable and insightful figures and…

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Valuable insights from UPCEA's trusted corporate partners.

Making the Case: Marketing to Adult Learners with Data

December 1, 2022

With enrollments declining and as a tight labor market reaches record-low unemployment,, marketers and recruiters in higher education now face the difficult task of finding new students in a uniquely challenging time for colleges and universities. One potential source of those new students? Adult learners. Moving Up and Moving Forward, a new research report from Lightcast, uses analysis…

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SEO & Digital Advertising: Jet Fuel for Your Higher Education Marketing Strategy

October 28, 2022

If you were asked what digital channels facilitate your most qualified prospects’ journey to inquiry or application, would you know the answer? It’s no secret that in the last three years, demand for online education has skyrocketed, while the demographics of Professional, Continuing and Online (PCO) education units’ students have evolved. Facilitated by the Great…

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