UPCEA Blogs

See below for the full set of all blogs hosted by the association.

Learn more about UPCEA publications. If you want to be sure to get updates from us, be sure you're a UPCEA member.

The Pulse of Higher Ed

Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

UPCEA’s Corporate Member Blog Series #3 | The Partner Playbook: 5 Ways to Help Universities Win the “Modern Learner”

April 6, 2026

The “traditional” student is quickly becoming a relic of a bygone era. The future of enrollment is concentrated in new, non-traditional markets: adult learners seeking rapid re-skilling, dual-enrolled high school students, and the millions of Americans with “some college, no credential” who represent a significant scalable opportunity for growth. Universities know they must pivot decisively…

Artificial Intelligence and the Future of Student Recruitment

March 23, 2026

I recently contributed a chapter in the recently released book, AI Applications in Online Higher Education Administration: Strategies for Maximizing Returns and Improving Outcomes edited by Kathleen Ives, Marie Cini, and Ray Schroeder. This blog highlights key take-aways from my chapter. Higher education recruitment is undergoing one of the most significant transformations in decades. Traditional…

Online: Trending Now

Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

What to Teach Now?

April 2, 2026

Technologists, economists, and visionaries are warning us that in the next three to 18 months, we are going to experience rapid and pervasive disruption of our professional lives, workplace models, and distribution of income. Professional positions requiring college degrees will be lost, remade into highly-productive, cost-efficient, hybrid human-AI models where human contributions and compensation will…

What Three Leading Models of AI Say Are the Most Vulnerable Jobs in Higher Ed

March 19, 2026

I asked Gemini 3 Thinking, ChatGPT 5.4 Thinking, and Sonnet 4.6 Extended to tell me what jobs in higher education are most vulnerable to replacement by Artificial Intelligence (AI) in the next five years. I also asked for recommendations for current and prospective employees in the field.  First, let me share with you links to…

UPCEA Updates

Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from UPCEA Senior Leaders.

As Colleges Focus on Quality in Online Learning, Advocates Ask: What About In-Person Courses? (The Chronicle of Higher Education)

As colleges’ online catalogs grow, so too has the push to develop standards of quality for those courses. But are in-person classes getting the same attention? If you ask many online-education advocates, the answer is “no.” While decades of research and the pandemic-spurred expansion of online learning have helped demystify it and build confidence in…

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Microcredentials Confuse Employers, Colleges and Learners (Inside Higher Ed)

Reskilling. Upskilling. Certificates. Certifications. Badges. Licenses. Microcredentials. Alternative credentials. Digital credentials. So many terms. So little agreement on what they mean, least of all in higher ed. “Employers say, ‘It’s great that this individual has these skills, but we’ll ask our own questions to verify the learner’s knowledge,’” Kyle Albert, assistant research professor at the…

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Survey Reveals Employers’ Views on Microcredential Benefits, Concerns (Campus Technology)

These days, the majority of employers are aware of microcredentials and other non-degree credentials, according to a new study from Collegis Education and UPCEA, the association for higher education professionals in online and continuing education. Out of 510 organizational leaders surveyed, 95% reported being at least somewhat familiar with microcredentials, and more than two-thirds (69%) said they were…

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Employers value microcredentials but don’t know how to assess their quality (Higher Ed Dive)

Dive Brief:  Although a majority of surveyed employers say they value alternative credentials, many also harbor concerns over assessing the quality of education and understanding the skills and competencies they represent.  That’s according to a recent survey of 510 employers from the University Professional and Continuing Education Association, also known as UPCEA, and Collegis Education,…

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From the CEO

Musings on trends and updates from UPCEA CEO Bob Hansen.

Constructing the Future: Why Credential Innovation Needs Bold Leadership

November 21, 2025

The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about?  Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo?  And second, who is leading that innovation, and what do they need to…

Foreword by Bob Hansen Featured in The COLO Guidebook

July 10, 2025

We are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…

Valuable insights from UPCEA's trusted corporate partners.

Using AI to Support Enrollment Teams, Not Replace Them

April 2, 2026

Online enrollment leaders don’t need another mandate to “use AI.” They need relief. Most teams are already stretched thin by demands to manage inquiry volume, follow-up expectations, data hygiene, and prospect responsiveness. They lack the capacity to take on yet another complex initiative, especially one that feels abstract or disruptive. AI mandates promise transformation when…

How to Explain AI SEO ROI to University Leadership (Without Overpromising)

March 9, 2026

Discover how to explain AI SEO ROI to university leadership when attribution is imperfect, with insights and strategy from Search Influence. Across higher education, marketing teams are being asked to explain AI search visibility before institutions agree on how to measure it. Leadership discussions are moving quickly, while reporting frameworks remain centered on keyword rankings,…