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Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

Marketing Microcredentials for Higher Education: Strategies to Attract Lifelong Learners

January 16, 2025

Defining Microcredentials and Their Value Microcredentials, shorter educational programs that develop specific skills or competencies, have seen tremendous growth in recent years. Both adult learners and traditional students increasingly seek these credentials for upskilling or career advancement. While the term “microcredentials” is relatively new, short-form credentials have been offered by higher education institutions for decades,…

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AI Readiness and Its Relationship to Enrollment Management in Continuing Education

January 6, 2025

Enrollment management plays a pivotal role in the success of any online and professional continuing education units through impact on revenue generation, learner engagement, and program sustainability. AI-driven business process automation (BPA) offers transformative solutions to streamline enrollment workflows, enhance recruitment strategies, and improve the overall student experience through allowing staff to focus on human…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Setting a Context for Agentic AI in Higher Ed

February 5, 2025

Artificial Intelligence continues to develop at an unprecedented rate and scale. What will be the changes that we will see in higher education by the end of this year? Let’s begin with the advent of generative AI (GenAI) in 2022. It was on November 30th of that year that OpenAI released ChatGPT. The release resulted in…

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The Rise of Multidisciplinary Research Stimulated by AI Research Tools

January 22, 2025

A revolution is quietly taking place in academic and scholarly research prompted by the advent of AI research tools. This will reshape the very nature of our studies and greatly accelerate synergies and collaborations across academic fields. AI research tools such as OpenAI o1 have now reached test score levels that meet or exceed those…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Emergency Remote Instruction Is Not Quality Online Learning (Inside Higher Ed)

Widespread misconceptions have arisen, write members of the National Council for Online Education, but when done correctly, online courses can be as effective as face-to-face ones. At the beginning of the COVID-19 pandemic in 2020, students, faculty and administrators faced challenges amid the urgent pivot to emergency remote instruction. The pandemic and resulting quarantines are…

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Department Begins Regulatory Re-write on Accountability Rules for Institutions, Secretary Cardona Makes Speech on Top Priorities | Policy Matters (January 2022)

Major Updates Biden-Harris Administration Takes Actions including $198M in Grants to Support Students’ Basic Needs and Mitigate the Spread of COVID-19 at Colleges and Universities “The Department announced that it will be inviting applications next week for a $198 million grant opportunity under the Supplemental Support under American Rescue Plan (SSARP) program to support colleges…

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UPCEA Announces Leadership Teams for New Council for Credential Innovation and Alternative Credentials Network

UPCEA welcomes 31 leaders in alternative credentials to volunteer roles WASHINGTON, D.C. (January 26, 2022) — UPCEA, the association for college and university leaders in online and professional continuing education, announced today the inaugural leadership team for the Council for Credential Innovation (CCI).  The Council for Credential Innovation is composed of senior leaders charged with…

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Agile in Higher Ed Marketing

The Agile methodology has been around for more than 20 years, spearheaded and most well-known in software development and tech circles.  However, the Agile methodology and various frameworks can be applied to almost any discipline.  At NC State Online, embracing Agile has completely transformed our marketing process and allowed us to take on more projects…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

A new direction for the Distance Teaching and Learning Conference

November 7, 2024

Over the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…

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Beyond Degrees: How Credential Innovation is Closing the Gap for 42 Million Learners

October 24, 2024

A Movement, Not Just a Community Convergence is emerging as the place where the credential innovation community for higher ed comes together. But more than a community, it’s a movement. Not a movement to make degrees less valuable, let alone obsolete. Rather, it’s a movement to complement degrees by meeting the needs of those for…

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Valuable insights from UPCEA's trusted corporate partners.

Is an OPM Right for You? How Can You Tell?

January 31, 2025

Is an OPM partnership right for your institution? The answer is rarely a simple yes or no. The decision to work with an Online Program Manager (OPM) is complex—shaped by factors like institutional readiness, cultural alignment, operational needs, staff expertise and financial considerations. Some universities thrive with deep OPM partnerships, others prefer independence, and many…

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Ten Ways to S.K.I.L.L.: Strengthening Knowledge Through Industry-Linked Learning in Higher Education

January 27, 2025

During a recent Virtual Masterclass titled Strategies for Integrating Micro-Credentials into Curriculum, I had the privilege of joining Lancie Affonso from the College of Charleston to explore how industry-recognized microcredentials can enhance course outcomes. Lancie shared examples of how microcredentials can bridge the gap between academic theory and professional practice while meeting students’ diverse interests…

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