Many institutions are facing significant financial hurdles and enrollment managers are called upon now more than ever to solve the multiple challenges related to enrollment issues including low numbers, diversification of learners to include the growing number and importance of adult learners, international enrollments, and tension between undergraduate and graduate program enrollments. Changing our current…
Read MoreKnowing what our potential students want is critical in a time of greater competition for students who will enroll in our programs. Things have dramatically changed since the early 2000s when almost any online program was successful by almost any measure. Demand for online education was growing, while the supply of online programs could not…
Read MoreThere are important steps to be taken in higher education as we prepare for the deep society-wide changes that will take place in the next five to ten years. In general, these columns have focused on the incremental actions that should be taken to benefit higher education institutions and their constituencies as they adapt to…
Read MoreThe Generative AI (GenAI) revolution has not ignored higher education, a whole host of tools are available now and more revolutionary tools are on the way. Beginning with concern over the potential for plagiarism and cheating by way of the use of GenAI chatbots, higher education has paid attention to the development of this technology.…
Read MoreWhy Do Students Leave College Before Finishing? New Study Looks at Common Scenarios. (EdSurge)
When a student stops out of college before getting a degree, the college should act fast if it wants to get them back. That’s because there’s a correlation between how long a student has been disengaged and the likelihood that they’ll return. “As soon as a student drops out or stops out or disengages, the…
42% of stopped-out young adults cited financial reasons for leaving college, survey finds (Higher Ed Dive)
[…] For college administrators, reenrolling students starts with acknowledging that students are stopping out in the first place, said Jim Fong, founding director of UPCEA’s Center for Research and Strategy. “Colleges often don’t want to admit how many students leave school before graduating,” Fong said. “Institutions don’t want to tell the community, ‘Oh, we lost…
2021 UPCEA MEMS Award Recipients Announced
11 Recipients Chosen For Three Award Categories WASHINGTON, D.C., December 2, 2021 — UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2021 Crisis Management Marketing Award, 2021 Excellence in Enrollment Management Award, and the new Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award. …
New Research Answers Question Every College Wants to Know: Why Do Students Leave and How Do We Get Them Back?
BALTIMORE, MD and WASHINGTON, D.C. (December 1, 2021) – UPCEA (University Professional and Continuing Education Association) and StraighterLine conducted a critical empirical research study profiling the disengaged learner to better understand their situations and motivations in relation to higher education. The study focused on individuals who have college credits but are no longer attending college…
The pandemic upheaval forced rapid adaptation across campuses, accelerating the digital transformation that had been underway for decades. Online and professional education is at the forefront of this transformation, addressing strategic questions about business models and learner needs. In this ever-evolving landscape of higher education, adaptation isn’t just an option; it’s a necessity. UPCEA recognized…
Read MoreUPCEA is currently seeking a full-time Controller for a fully remote position with the association. The Controller will oversee and manage all aspects of the organization’s accounting functions. This includes ensuring financial accuracy, compliance with relevant regulations, and providing timely financial reports for internal and external stakeholders. The Controller also plays a key role in…
Read MoreHigher education marketing teams face a critical challenge: adapting to how learners now discover and explore educational programs. From the first touchpoint to application completion, marketers must ensure a seamless experience for prospective students and maintain their presence throughout the enrollment funnel. This makes recruitment SEO more important now than ever before. With fewer…
Read MoreButler University has long been recognized for its commitment to providing high-quality education and fostering the development of well-rounded professionals. The Doctor of Pharmacy (PharmD) program has been a cornerstone of the university’s academic offerings for decades. Through a continuous commitment to improvement, Butler has embraced innovative approaches to ensure its offerings remain relevant and…
Read More