Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreNew Survey Suggests Three Strategies To Re-Enroll Adults Who’ve Dropped Out Of College (Forbes)
A new survey of adults who’ve dropped out of college finds that 57% have completed about half or more of the credits needed to complete a degree program. Of this group, the majority indicated they wanted to return to college to finish their degrees. Those are two of the main finding from a survey conducted…
Survey: More than 50 Percent of College Stop-Outs Were at Least Halfway to Finishing at the Time of Withdrawal
New survey commissioned by StraighterLine and UPCEA delves into barriers to re-enrollment; opportunities for institutions seeking to re-engage adults with some college, but no degree WASHINGTON, (OCTOBER 31, 2023) — UPCEA , the online and professional education association, and StraighterLine today released the findings of a new survey focusing on the complex barriers and opportunities…
Final Licensure and Certification Regulations Released; Online Student Location Determinations Updated | Policy Matters (October 2023)
Major Updates The Department of Education (ED) has released final rules on Ability to Benefit, Administrative Capability, Certification Procedures, and Financial Responsibility. These rules, part of negotiated rulemaking in early 2022, provide new requirements for programmatic accreditation, state licensure, and conforming with state laws when dealing with closure in the context of distance education. The…
2023 UPCEA MEMS Award Recipients Announced
21 Recipients Chosen For Three Award Categories WASHINGTON, D.C., October 20, 2023 — UPCEA, the online and professional education association, has announced the recipients of the 2023 Excellence in Enrollment Management Award, the Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award, and the Excellence in Marketing Award. All three awards…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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