Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreHow to Choose a Microcredential (U.S. News & World Report)
Microcredentials – sometimes referred to as non-degree or short-term credentials – have grown in popularity, raising many questions about their worth. In the U.S., the public has more familiarity with degrees than short-term credentials, says Marni Baker Stein, chief content officer at Coursera, an open online course provider. “There’s a lot of information about short-form…
UPCEA Seeks Full-Time Controller
UPCEA is currently seeking a full-time Controller for a fully remote position with the association. The Controller will oversee and manage all aspects of the organization’s accounting functions. This includes ensuring financial accuracy, compliance with relevant regulations, and providing timely financial reports for internal and external stakeholders. The Controller also plays a key role in…
State Authorization and Distance Education Negotiated Rulemaking Continues | Policy Matters (February 2024)
Major Updates Negotiated Rulemaking on State Authorization, Distance Education, Accreditation and Other Topics Continues In early February a session was held in continuation of the US Department of Education’s crucial Negotiated Rulemaking on Program Integrity and Institutional Quality, with the second of three sessions running from February 5-8, and the third and final session scheduled…
UPCEA Congratulates Members Recognized in the 2024 U.S. News & World Report Ranking of Best Online Bachelor’s Programs
21 of Top 25 Ranked Institutions are UPCEA Members WASHINGTON, D.C. (February 20, 2024) — UPCEA, the online and professional education association, is pleased to congratulate the many UPCEA members recognized in the 2024 U.S. News & World Report Best Online Programs rankings. U.S. News rankings include more than 1,750 online programs, covering bachelor’s and…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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