Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreCollaborating for the Future: Employer Partnerships and Credential Innovation
UPCEA members are often the advocates and aggregators for credential innovation on their campuses, as those flexible learning opportunities are often noncredit or certificate-centric, and usually online, avenues pioneered by our online and professional community. To help institutions better advocate for the resources needed for a successful, holistic micro-credentialing strategy, UPCEA engaged in a grant-funded…
2024 UPCEA MEMS Award Recipients Announced
40 Recipients Chosen For Three Award Categories WASHINGTON, D.C., September 27, 2024 — UPCEA, the online and professional education association, has announced the recipients of the 2024 Excellence in Enrollment Management Award, the Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award, and the Excellence in Marketing Award. All three awards…
Reporting Deadline on GE and FVT Pushed to 2025 | Policy Matters (September 2024)
Major Updates Reporting Deadline on GE and FVT Pushed to 2025 The Department of Education (ED) has announced a further delay in the reporting deadline for Gainful Employment (GE) and Financial Value Transparency (FVT) until early 2025. Initially extended to October 1, 2024, the deadline has now been pushed to January 15, 2025. This follows…
New Resource – Digital Accessibility Requirements For Online Learning | Policy Matters (August 2024)
Major Updates Digital Accessibility Requirements For Online Learning | UPCEA Primers + Insights – NEW How Disability Anti-Discrimination Laws Impact Online Courses and Programs Across UPCEA’s membership and higher education more broadly, every individual plays an important role in fostering inclusive environments. Digital accessibility is not just a regulatory requirement but a cornerstone of inclusive…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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