See below for the full set of all blogs hosted by the association.

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A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

[Snap Poll Results] Future Topics

June 9, 2021

Experiencing a pandemic was new ground for all of us. A new economy was also emerging and as a result of the pandemic, accelerated many industries and dampened others. As a result, higher education clearly was impacted, but must adapt and pivot to align with new business and consumer trends. As professional, continuing and online…

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The Domino Effect: Pandemic Impacts to Higher Education that will Ultimately Reach PCO

May 27, 2021

For the past 15 months, colleges and universities have had a difficult time looking beyond the everyday issues on their campuses as a result of the COVID-19 pandemic. Past predictions and forecasts are no longer relevant as a result. To financially survive the pandemic, colleges and universities had to quickly embrace and deploy different technologies,…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Networking Gets Graduates and Certificate Completers Hired

June 6, 2021

There is an appropriate emphasis on relevant knowledge and skill development for degree and certificate students — that’s what gets employees retained and promoted. Professional contacts and networking are often what get them hired. It was Jerod Kintz who wrote, “It’s not who you know that matters — it’s who knows you that’s important. Personal branding…

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A Second Demographic Cliff Adds to Urgency for Change

May 21, 2021

The demographic cliff we have been anticipating since the drop in births with the 2008 recession now has a younger sibling — the COVID-19 cliff is coming with another deep drop in recent births. One of the most common annual refrains I have heard in my decades on the faculty and in administration in higher…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

UPCEA Welcomes Seven New Board Members

WASHINGTON, April 2, 2020 – UPCEA, the Washington, D.C.-based association for college and university leaders in professional, continuing, and online education, welcomed two new officers and five new directors to serve on the UPCEA Board of Directors during a virtual Board meeting on March 18. “On behalf of the Board Development committee and the entire…

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Wellesley College Associate Provost and Founding Director of Strategic Growth Initiatives Nancy Coleman Serve as UPCEA Board President-Elect

WASHINGTON, April 2, 2020 – UPCEA, the Washington, D.C.-based association for university leaders in professional, continuing, and online education, welcomed Dr. Nancy Coleman as the association’s 2020-21 Board President-Elect during a virtual Board of Directors Meeting on March 18. Coleman is Associate Provost and Founding Director of Strategic Growth Initiatives at Wellesley College.  As UPCEA…

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University of Washington Continuum College Vice Provost Rovy Branon to Serve as UPCEA Board President

WASHINGTON, April 2, 2020 – UPCEA, the Washington, D.C.-based association for university leaders in professional, continuing, and online education, welcomed Dr. Rovy Branon as the association’s 2020-21 Board President during a virtual Board of Directors meeting on March 18. Branon is vice provost for the University of Washington Continuum College. Branon notes that the timing…

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Encourage your students to complete the Census

We are excited to announce that we are partnering with the U.S. Census Bureau to support the 2020 Census. As a partner, we will be working to make sure our community is accurately represented in the upcoming decennial count.    The census counts everyone in the United States. Census results are the basis for congressional…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

Special for UPCEA members: Free PCO Pro course enrollment

April 9, 2021

I’m pleased to inform you of a special offer for our institutional members, in thanks for your loyalty and commitment to UPCEA during the pandemic.   Our new professional development courses and certificates have been enthusiastically endorsed by participants. Students have appreciated the opportunity to learn from leaders in the profession, network with colleagues across…

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Plan to join us in-person for 2022 events!

March 26, 2021

I’m pleased to share with you some exciting news: UPCEA’s industry-leading events will be back live and in-person in April 2022! Even better, we are combining the Annual Conference and the Summit for Online Leadership and Administration + Roundtable (SOLA+R), hosting both events in Orlando, FL, at Disney’s Coronado Springs April 11-14, 2022. For the…

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Valuable insights from UPCEA's trusted corporate partners.

The future of revenue diversification in higher education: Crucial insights for universities in a post-pandemic world

April 14, 2021

Financial sustainability is the biggest existential threat facing higher education today. In the United Kingdom, the universities in deficit have almost quintupled in the last five years, from 24 in 2015/16 to 119 in 2018/19. The COVID-19 pandemic has exacerbated this challenge, with London Economics predicting that universities will be hit by a $3bn shortfall…

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The Top 7 Ways to Recruit Professional and Continuing Education Students for Higher Education

April 6, 2021

Your future continuing education students already exist — researching and searching for your programs right now. So how can you effectively tap into the continuing education market and recruit new students for your programs?  Who are your future students? According to research from Thinking Cap Agency, professional certification students are an average of 31 years…

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