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A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Beware Higher Education: Cancel Culture and Generation Z are Here to Stay

August 11, 2020

Generation Z, those ages 8 to 23, are 67 million strong and represent one in five U.S. residents.[i] Those approximately 14 to 23, the iGeneration, are a powerful and influential group and constitute more than half of Gen Z. iGen recently disrupted President Trump’s Tulsa rally through the use of TikTok. They, along with young…

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Marketing and Enrollment Management in a Time of Uncertainty

June 19, 2020

Institutions of higher education are faced with major challenges and have leaned toward many of their professional, continuing and online (PCO) education units to not only assist with bringing traditional teaching faculty into a more aggressive world of online learning, but to also supplement lost revenue and enrollments due to students not returning to campus…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Multiple Digital Learning Modes to Optimize Class

July 30, 2020

As many of us prepare for a digitally delivered fall term, we should consider the variety of options that can be employed in our classes, enabling flexibility and optimizing learning outcomes. These COVID-19 times are disrupting our lives, our work and our learning. They force us to find new ways to deliver our curriculum and…

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Virtual Laboratories: Convergence of Learning and Career Practice

July 17, 2020

In the months of COVID-19 isolation, the gulf between college science labs and professional labs has narrowed; they both are converging in online practice. Academic virtual science labs have improved year by year as more and more learners seek to advance their education and careers through online learning. At the same time, professional laboratories have…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Students to Keep Pressing Congress for Higher Education Update (Bloomberg Government)

Ten student advocacy groups are teaming up to push for a reauthorization of the main federal higher education law, even as lawmakers are turning their focus to other bills. The groups have individually advocated for various groups of students, including veterans, low-income students, parents and adults returning to school. By forming a coalition, the groups…

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Policy Matters | California-based Distance Ed Students from Out-Of-State Schools Ineligible for Financial Aid

Major Updates State Authorization Rule Goes into Effect, Causing Thousands of California-based Distance Ed Students from Out-Of-State Schools to be Ineligible for Financial Aid. The US Dept. of Ed released a formal response regarding a recent court ruling which blocked their ability to change an Obama-era rule on state authorization, thus making that rule effective May…

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UPCEA Supports Closing the College Hunger Gap Act in Letter to Congress

UPCEA, along with Higher Learning Advocates, and 17 other organizations, signed a letter supporting the ​Closing the College Hunger Gap Act of 2019​. This legislation would provide college students who may be eligible for Supplemental Nutrition Assistance Program (SNAP) with eligibility and application information and would require the Department of Education to collect data on…

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Bipartisan Coalition Will Give Voice To A New Generation of College Students

Today’s Students Coalition pairs unconventional allies in support of policy changes that reflect the shifting demographics of higher education WASHINGTON, July 23, 2019 — Ten of the nation’s leading education advocacy groups today announced the formation of the Today’s Students Coalition, which will advocate for policies responsive to the needs of the most diverse generation of college…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

UPCEA Seeks VP of Finance & Administration

July 23, 2020

UPCEA is currently seeking a Vice President of Finance & Administration for a fully remote position. I am turning to the UPCEA community for help in filling this spot on our team at headquarters. If you know anyone in the finance and accounting areas of the non-profit or higher education sectors who might be interested…

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Just Released: UPCEA Hallmarks of Excellence in Credential Innovation

May 20, 2020

Over the past five years UPCEA has published two Hallmarks of Excellence frameworks, first in Online Leadership and then Professional and Continuing Education. These quality frameworks have been endorsed and used by countless organizations and institutions as they evaluate, enhance, and sometimes even build professional, continuing, and online enterprises. Today, I am so pleased to…

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