Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreBest Colleges Ranking – 2025 (WalletHub)
Insights from Ray Schroeder, Senior Fellow at UPCEA – The Online and Professional Education Association and Professor Emeritus of Communication – University of Illinois Springfield Are Ivy League and other “name- brand” schools worth the high sticker price? Wise consumers of higher education should begin with the outcome. What career or job is your desired…
Motivating Students Who Have Some College but No Credential (Inside Higher Ed)
“A survey of roughly 1,000 learners with some college credits but no credential found that many of these former students distrust higher ed and question the value of a degree. The study, highlighted in a new white paper released Tuesday, was conducted by StraighterLine, an online course provider, and UPCEA, the online and professional education association….
Stopped-out students are confident in their academic skills — but financial concerns remain (Higher Ed Dive)
“Facing the rapidly approaching demographic cliff — an expected dropoff in high school graduates starting around 2025 — many colleges are pivoting to reengaging students who attended college but left before earning a credential. Officials see significant enrollment potential among this group, as the nationwide pool of stopped-out students is large and growing. By July 2022,…
New Study Reveals Keys to Re-Engaging the 41.9 Million Americans with Some College, but No Credential
Students’ Perception of the Value of a Degree Drops 50% After Stopping Out WASHINGTON, D.C. (October 15, 2024) — StraighterLine, the leading provider of flexible, affordable post-secondary online courses and industry credentials, and UPCEA (the online and professional education association) released findings from a new study examining the motivations, challenges, and readiness of individuals with…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
Read More