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Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

New Report Reveals 61% of Higher Education Leaders Believe Continuing Education Units are Undervalued Compared to Traditional Departments

April 5, 2024

The 2024 State of Continuing Education study focused on institutions’ online and professional continuing education units program offerings, institutional support and capabilities, institutional integration and innovation, and continuing education collaboration and integration within the larger institution. Despite their role in shaping the modern learner’s journey, a staggering 61% of higher education leaders feel their professional,…

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UPCEA and Search Influence Higher Ed Marketing Metrics Research Report: What Gets Measured Gets Managed

April 5, 2024

With the beginning of the “demographic cliff” upon higher education, college and university leaders need to rethink their institutional strategies. For institutions to survive or thrive in a new economy driven by automation and artificial intelligence, college and university leaders need to reassess their programs, promotion, pricing, and packaging (stackability), as well as their processes…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Preparing for Our New AI Workforce in Higher Education

April 11, 2024

The recent rapid development of Generative AI (GenAI) has opened the possibility of far more efficient and cost-effective use of technology to assume the roles that are currently performed by humans. The World Economic Forum has estimated that artificial intelligence will replace some 85 million jobs by 2025. That’s only eight months away! A study…

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AI Digital Agents: Sending Advanced Computer Agents on Personal Tasks

March 27, 2024

This is not science fiction, rather it is science fact that we increasingly are sending Artificial Intelligent (AI) agents on our personal and professional tasks. We have discussed much about the development of AI capabilities in this column. We have reached the point of near-vertical expansion of AI speed, capacity and scope of knowledge. Elon…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Despite high interest, continuing education programs are sputtering (University Business)

Professional continuing education looked particularly enticing to colleges and universities in the wake of the pandemic and the staggering enrollment numbers that followed. With traditional enrollment taking a hit, higher education had to find new avenues to enroll learners, and these types of programs seemed to provide the flexibility that fits into almost every lifestyle….

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Colleges want to expand continuing education but don’t devote resources, survey says (Higher Ed Dive)

Dive Brief: Continuing and online education programs offered by traditional brick-and-mortar colleges endure staffing issues, high administrative workloads and challenges accessing real-time student data. That’s according to an annual survey from the University Professional and Continuing Education Association, and Modern Campus, a higher ed software provider. Among surveyed college employees, 71% said their institutions’ senior leaders supported…

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Continuing-education leaders need more data and better tech, says report (EdScoop)

The continuing education arms of colleges and universities are poorly integrated into institutional systems and resources, according to survey findings published Wednesday by the software firm Modern Campus. Non-degree credentials and certificates are an important revenue stream for universities and colleges, but many continuing education leaders said they don’t have enough staff, systems or investment,…

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Creating Noncredit to Credit Pathways

Alternative credential experts identify the conditions necessary to design and deliver noncredit to credit pathways at postsecondary institutions. Over the course of 2022, the Typology, Terminology, and Standards Subcommittee[1] of the Council for Credential Innovation discussed the conditions necessary to create noncredit to credit pathways at postsecondary institutions. Their deliberations eventually narrowed to noncredit learning…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

UPCEA Brand Evolution in an Era of Change

March 26, 2024

The pandemic upheaval forced rapid adaptation across campuses, accelerating the digital transformation that had been underway for decades. Online and professional education is at the forefront of this transformation, addressing strategic questions about business models and learner needs. In this ever-evolving landscape of higher education, adaptation isn’t just an option; it’s a necessity. UPCEA recognized…

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UPCEA Seeks Full-Time Controller 

March 15, 2024

UPCEA is currently seeking a full-time Controller for a fully remote position with the association.   The Controller will oversee and manage all aspects of the organization’s accounting functions. This includes ensuring financial accuracy, compliance with relevant regulations, and providing timely financial reports for internal and external stakeholders. The Controller also plays a key role in…

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Valuable insights from UPCEA's trusted corporate partners.

Higher Ed Marketing: A Corporate Approach for Institutional Success

February 28, 2024

By Kevin Phang, VP, Partnership Development, Marketing & Enrollment, Noodle Marketing plays a key role in shaping a company’s success, and in higher education it’s no different. Colleges, universities, and other institutions face more competition every year, and with market demands and trends in constant flux, the need for strategic, impactful marketing that delivers has…

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Three common challenges adult learners face — and how holistic coaching can help

February 9, 2024

As innovators and changemakers in the adult learner space, you’re always looking for the best ways to support the students you serve and help them overcome obstacles on their educational journey. Through coaching, you can provide adult learners with a personalized approach tailored to each individual, ultimately giving them the tools and techniques they need…

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