The higher education landscape is arguably the toughest it has been in a generation, marked by economic instability, demographic decline, and the constant imperative for greater efficiency. The 2026 Landscape of Higher Education Report confirms this volatile reality: beginning in 2026, many institutions will face a sustained decline in traditional-aged undergraduates. Enrollment growth is now…
There’s a moment from my college days I remember more clearly than any midterm I ever took. I had stepped away from my bachelor’s degree at Penn State because I wanted to live a little. I’d grown up in the same town that I went to college and I just needed an extended reprieve, something…
As we look at Artificial Intelligence in teaching and learning, we must look beyond facts, figures and formulas to ensure that the skill of perceiving and managing feelings, emotions and personalization are engaged in the process. Looking back on my lifelong history of learning experiences, the ones that I would rank as most effective and…
Agentic AI is no longer merely an interactive tool we talk to; it is a colleague that acts for us. In a very active and highly competitive environment, AI has grown at breakneck speed. As with so many technologies, business and industry have moved far faster than academe to embrace the cost savings, capability expanding…
Can Associations Attract Millennials with Credentialing? (Associations Now)
“The degree will always be an important credential, but it won’t always be the gold standard,” said Jim Fong, director of UPCEA’s Center for Research and Marketing strategy, in a press release. “As millennials enter the prime years of their career and move into positions of greater power, we’ll see more alternative credentials for specific…
Department of Education Releases Proposed Rules on State Authorization
The Department of Education released Friday July 22 their proposed regulations on State Authorization, following an earlier failure to reach consensus as part of negotiated rule making. State authorization for distance education — the proposed regulation for institutions administering a program in which a distance or online education student is present in another state. The administration has proposed…
Alternative credentials now a must-have for traditional universities (eCampusNews)
Millennials prefer badging and certificates to traditional degrees, according to researchers from UPCEA, Penn State and Pearson. More than half of higher education institutions (64 percent) participating in a recent survey said alternative credentials are an important strategy for institutions’ futures. That same survey also found that millennial students are likely to support the use…
Millennials prefer credentialing programs to traditional degrees (Education Dive)
A new study reveals that more than 90% of American colleges and universities offer alternative credential or badging programs for certification in industry-specific careers. The University Professional and Continuing Education Association says millennial survey respondents prefer certifications to bachelor’s degrees, and schools are responding with increased development of professional training silos. Read the full story.
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
We are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
The student journey has changed — and expectations are rising. Students today are moving faster, arriving more informed, and expecting experiences that feel responsive and personalized. Research behaviors are shifting, and AI is increasingly shaping how prospective students discover and evaluate programs. The path to enrollment is becoming more complex and more personalized, and students…
Introduction Higher education is at a crossroads, marked by declining public trust, diminishing enrollments, substantial budget cuts, and increased scrutiny on post-college outcomes. Recent research from UPCEA underscores growing skepticism about the value of traditional degrees, driving institutions and learners alike to explore innovative educational pathways and revenue models (UPCEA, 2025). To address these challenges…