Helix Education and UPCEA Publish New Research Showing the Extent to Which Data Analytics are Underutilized throughout Higher Education (PRWeb)
According to new research published by UPCEA and Helix Education, 83 percent of higher education professionals surveyed have no knowledge of the cost-per-inquiry of their most effective marketing channel for undergraduate inquiry, and more than half made the same indication for graduate inquiry. Additionally, less than half of higher education professionals go through a formalized process when determining which new programs to develop. Leading by Gut or by Data: The Data-Driven State of Higher Ed Decision Making reveals the extent to which institutions apply data across the student lifecycle, where data gaps exist, and how institutions are mitigating barriers to the data-driven mindset.
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