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A Blog on Latest Trends Impacting Marketing and Higher Education
from the Founding Director of UPCEA's Center for Research and Strategy, Jim Fong

New Study: Third-Party Providers and PCO Units

October 20, 2022

UPCEA recently collaborated with ed2go on research related to professional, continuing, and online (PCO) education units’ relationships with third-party providers. This study, Perceptions of Third-Party Providers as a Result of the Pandemic, found that PCO units often sought assistance from third-party providers to help expand bandwidth to support existing students, diversify their portfolios, and continually…

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Innovating Off the Degree Backbone

July 22, 2022

The National Student Clearinghouse continues to report sobering statistics on higher education enrollments[i].  Their Spring 2022 report shows that undergraduate enrollment fell by 662,698, as compared to the prior year.  In addition, spring graduate enrollments were relatively flat, but still falling by 22,337.  With the predicted demographic cliff looming nearby, a decade of tuition increases…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Practice What You Preach

August 20, 2018

Online: Trending Now #139 We all are in higher education; we encourage prospective students to enroll; we extol the benefits of continuing to learn throughout life; the question is, how well do we practice what we preach?  With a commitment to higher education and with many of us in professional and continuing education, one would…

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Can an LMS Be Designed for Humans First, Tech Second?

August 6, 2018

Despite the evolution of learning management systems over the past two decades, LMSs seem to remain tech-oriented rather than learner oriented – is this likely to change?  Online: Trending Now #138 Learning management systems have been around since the last century.  The World Wide Web, of course, provided great impetus to the LMS through the…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

UPCEA and AACRAO Announce 2023 Conference to Examine the Emergent Field of Alternative Credentials in Higher Education

‘Convergence: Credential Innovation in Higher Education’ will gather credential innovation stakeholders, Nov. 1-3, 2023, in Washington, DC WASHINGTON, D.C. (Nov. 17, 2022) – The University Professional and Continuing Education Association (UPCEA) and the American Association of Collegiate Registrars and Admissions Officers (AACRAO) announced today they will jointly present a new conference in 2023 focused on…

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Survey: 3 in 10 Students Lose Significant Academic Credits Transferring Between Colleges

A new study from UPCEA and StraighterLine examines barriers and motivations for transfer students with implications for institutions, finds 30% of students lose at least a quarter of existing academic credit  WASHINGTON, D.C. (November 17, 2022) – UPCEA (University Professional and Continuing Education Association), the largest association of adult and continuing education units at colleges…

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Department of Education Releases Final Rules on 90/10 Rule, Incarcerated Individuals, Borrower Defense, Debt Relief Programs, Among Others | Policy Matters (October 2022)

Major Updates Submission Form for Federal Student Loan Forgiveness Opens; Accepting Applications Through End of 2023 The application for federal student loan forgiveness for up to $20,000 for eligible individuals opened earlier this month. Though the deadline to submit for forgiveness is December 31, 2023, student loan borrowers are encouraged to submit prior to November…

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UPCEA Announces Retirement of Chief Membership Officer Kimberly Zaski, New Staff Additions

WASHINGTON, D.C., October 28, 2022 – UPCEA, the association for leaders in online and professional continuing education, has announced a number of key staff changes. Chief Membership Officer and Vice President, Corporate Partnerships Kimberly Zaski is retiring at the end of the calendar year. She will be replaced by Kathleen Ives, formerly CEO of the…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

Apply now for free enrollment in January 2022 PCO Pro courses

November 11, 2021

I’m pleased to share with you a special offer for UPCEA members: a complimentary opportunity for you and your colleagues to join us for an UPCEA professional development course. Our professional development courses and certificates have been enthusiastically endorsed and highly rated by participants. Students have appreciated the opportunity to learn from leaders in the…

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UPCEA Seeks Part-Time Data Analyst to Join Center for Research and Strategy Team

September 24, 2021

UPCEA is currently seeking a part-time Data Analyst for a fully remote position with our Center for Research and Strategy team.   The Data Analyst is responsible for collecting, analyzing, and transforming data into actionable insights on various projects for UPCEA. Role responsibilities include identifying, gathering, and analyzing data to produce understandable and insightful figures and…

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Valuable insights from UPCEA's trusted corporate partners.

Making the Case: Marketing to Adult Learners with Data

December 1, 2022

With enrollments declining and as a tight labor market reaches record-low unemployment,, marketers and recruiters in higher education now face the difficult task of finding new students in a uniquely challenging time for colleges and universities. One potential source of those new students? Adult learners. Moving Up and Moving Forward, a new research report from Lightcast, uses analysis…

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SEO & Digital Advertising: Jet Fuel for Your Higher Education Marketing Strategy

October 28, 2022

If you were asked what digital channels facilitate your most qualified prospects’ journey to inquiry or application, would you know the answer? It’s no secret that in the last three years, demand for online education has skyrocketed, while the demographics of Professional, Continuing and Online (PCO) education units’ students have evolved. Facilitated by the Great…

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