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A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Innovating Off the Degree Backbone

July 22, 2022

The National Student Clearinghouse continues to report sobering statistics on higher education enrollments[i].  Their Spring 2022 report shows that undergraduate enrollment fell by 662,698, as compared to the prior year.  In addition, spring graduate enrollments were relatively flat, but still falling by 22,337.  With the predicted demographic cliff looming nearby, a decade of tuition increases…

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Marketing in a Post-Pandemic World

June 24, 2022

Marketing budgets and staffing have significantly increased from pre-pandemic levels I once heard that when faced with trauma or chaos, humans consider a number of options … fight, flight (or flee) or freeze. Institutions and their leadership make similar choices when faced with economic adversity. Based on the 2022 UPCEA Marketing Survey, institutions of higher…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Online: Trending Now Archives (Earlier than May 2018)

May 1, 2018

Click here to access all of Ray’s articles from May 2018 back to the very start! 

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Conference Committee Nixes Short-Term Job Training Pell Grants from Final Compromise Computer Chip Bill | Policy Matters (July 2022)

Major Updates Conference Committee Nixes Short-Term Job Training Pell Grants from Final Compromise Computer Chip Bill After months of internal negotiations between a conference committee working out differences between the House and Senate passed legislation focusing on competitiveness with China, a much narrower compromise bill has come forth. Smaller than the House of Representatives’ original…

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UPCEA/MindEdge study finds mature adult learners have complex views about education

One size doesn’t fit all — Differences among Boomer learners, retirees, and the mature adult learner BOSTON, MA and WASHINGTON, DC (July 29, 2022) – Driven by Baby Boomer retirements and the Great Resignation, a new wave of mature learners is looking at options in continuing education – but not necessarily to learn new job skills,…

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The Metaverse and Web 3.0: Embedding Ourselves into the Internet (The European Business Review)

Read Ray Schroeder’s perspective on the metaverse and augmented reality.  We are embarking on an online environment transformation that is every bit as revolutionary as the inception of the Web browser in 1992.  The Metaverse will supplant the browser for many of our activities.  We will immerse ourselves through avatars to engage in commerce, education, and social…

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Announcing a new direction for UPCEA’s Regions

UPCEA is excited to share the new strategic direction for the association’s five Regions. The Regions are an integral component of UPCEA’s access mission, and are key to both UPCEA’s legacy and future success. Over UPCEA’s 107 year history, the Regions have undergone changes like geographic boundaries, to the more recent Regional conference pilot events…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

Apply now for free enrollment in January 2022 PCO Pro courses

November 11, 2021

I’m pleased to share with you a special offer for UPCEA members: a complimentary opportunity for you and your colleagues to join us for an UPCEA professional development course. Our professional development courses and certificates have been enthusiastically endorsed and highly rated by participants. Students have appreciated the opportunity to learn from leaders in the…

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UPCEA Seeks Part-Time Data Analyst to Join Center for Research and Strategy Team

September 24, 2021

UPCEA is currently seeking a part-time Data Analyst for a fully remote position with our Center for Research and Strategy team.   The Data Analyst is responsible for collecting, analyzing, and transforming data into actionable insights on various projects for UPCEA. Role responsibilities include identifying, gathering, and analyzing data to produce understandable and insightful figures and…

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Valuable insights from UPCEA's trusted corporate partners.

Dr. Anthony Carnevale on the Changing Journey from Adolescence to Adulthood

June 7, 2022

Historical and cultural moments that impacted the evolution of the American education system In a new episode of the MindMaxing podcast series, “Adolescence to Adulthood,” Dr. Anthony Carnevale outlines the political, economic, and social shifts that have made obtaining a college education a necessity—and a challenge—for many students, especially those from lower-income families. As research…

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Four practices to advance equity in online student support

May 6, 2022

Taking a holistic approach to updating DEI practices When you provide a coaching program to online learners across the country, the populations you support are extremely diverse. Different backgrounds. Different cultures. Different ages, socio-economic situations, and life experiences. That’s why, as student supporters in online communities, it’s critical to implement equitable support techniques that serve…

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