Leaders in Professional, Continuing and Online Education

Benchmark This!

Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

The Building Blocks of Higher Education’s Future: Blockchain

Are you reading the blogs on technology by Ray Schroeder, Director of UPCEA’s National Council for Online Education?  When he’s not talking about augmented reality or robotics, he’s talking about blockchain.  Are you at an awkward mixer and everyone is talking about blockchain?  You’re not alone.  It’s a simple, but challenging concept that is coming.  It is not an “if it will come,” but a “when will it come?”  It’s actually here already and slowly integrating into society.

It also has many applications, many of which I struggled to visualize. While blockchain is the underpinning of cashless society, it could also revolutionize supply chains, health systems, manufacturing, agriculture and other industries.

Blockchain could become so integral in day-to-day life that it will become present in nearly all engagements or transactions. Like our DNA, as part of an engagement or activity in society, identifying or connective digital information would be created and act as a record that can be securely traced back as part of “blockchain.”

In the not-too-distant future, blockchain could become so widespread and integral to day-to-day activity, it may act as the genetic material of our world as we know it.

Read my latest report on blockchain here.

Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

Whether you need benchmarking studies, or market research for a new program, UPCEA Consulting is the right choice.

We know you. We know the challenges you face and we have the solutions you need. We speak your language and have been serving leaders like you for more than 100 years. UPCEA consultants are current or former continuing and online higher education professionals who are experts in the industry—put our expertise to work for you.


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Whether you need to assess the viability of a new program, find out how you stack up with the competition or would like a program portfolio review, we can assist with research and data that will help move your unit forward. Your decisions impact the quality of your operation, as well as the bottom line. We’ll provide data that does more than sit on a page—it’s data that tells the story.

The UPCEA Center for Research and Strategy offers a variety of custom research options through a variable pricing model.


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Other UPCEA Updates + Blogs

Micro-Mobility, E-Scooters and Implications for Higher Education

If young Millennials and Gen Z’ers continue to disrupt through greater adoption of other modes of transportation in the sharing economy and advancements in driver-assisted and self-driving vehicles continue, expect our cities to start to transform. With less disposable income than previous generations, a heighten consciousness toward the environment and disinclination to purchase big ticket…

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Coalition Supports FY2020 House Appropriations Bill

UPCEA joined with ACE and 35 other organizations yesterday to send a letter to the House Committee on Appropriations as they were approving spending bills for the Labor, Health and Human Services, and Education for fiscal year 2020. Today, the House Committee on Appropriations approved its bill, allocating $75.9 billion to the Department of Education…

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Generational Politics and the New 4th Edition of ‘An Insider’s Guide to Generation Z’

Generation Z is amazing and not annoying; social and not selfish; inclusive and not isolated; informed and not ignorant. They are resourceful individuals and savvy, informed consumers. They are far different from the often-misunderstood Millennial, yet are often classified similarly.  Generation Z is gaining a lot of attention, yet they remain a mystery to many.…

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Cannabis: The New Root and Stem of Higher Education

Given the domestic and global trend towards medicinal and/or recreational cannabis legalization and the multitude of businesses those laws will create, U.S. universities should consider preparing their students for emerging jobs in this growing market. The industry has expanded far beyond smoking cannabis products, especially because that is not how the future average user of…

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Department of Education Negotiated Rulemaking Committee Reaches Consensus

As part of the Department of Education’s recent and wide-ranging negotiated rulemaking, negotiators reached consensus on all of the topics discussed during their sessions. With only three minutes remaining in the time allotted for negotiators to do their work, before the entire process would have been for naught, all negotiators agreed on changes to regulatory…

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University of Washington Continuum College Vice Provost Rovy Branon to Serve as UPCEA President-Elect

WASHINGTON, March 29, 2019 – UPCEA, the Washington, D.C.-based association for university leaders in professional, continuing, and online education, welcomed Dr. Rovy Branon as the association’s 2019-20 President-Elect during the 2019 UPCEA Annual Conference. Branon is vice provost for the University of Washington Continuum College. As UPCEA President-Elect, Branon will lead the UPCEA Membership Committee…

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