UPCEA Resources: Research & Benchmarking Studies
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Trusted by the nation's top colleges and universities, UPCEA Research & Consulting provides the best value in the industry today. UPCEA's industry experts have years of experience in online and professional continuing education. Stay up to date with these research studies, focused on the most pressing topics in online and professional continuing education today, including alternative credentials, understanding today's students and more.
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2025 State of Continuing Education Report - December 2025
Enrollment Process Review: Secret Shopper Analysis
- December 2025
The Future is Now Essential Conversations for Building Tomorrow’s University Today
Webinar Recording | BOnES 2025 - Data and Insights from the Latest UPCEA Online Enterprise Study - October 2025
Benchmarking Online Enterprises: Insights into Structures, Strategies, and Financial Models in Higher Education 2025 - August 2025
Expanding Institutional Capacity-Study - August 2025
A Graduate Program Case Study - Purdue University - August 2025
University of Wisconsin-Whitewater Case Study - July 2025
UPCEA 2024 Marketing Survey Results - April 2025
State of Continuing Education Report - April 2025
2024 Staffing & Structure Survey Results - March 2025
2024: A Year in Review from UPCEA Research & Consulting - February 2025
Benchmarking Online Enterprises: Insights into Structures, Strategies & Financial Models in Higher Education - November 2024
Doing More With Less - Strategies for Revenue Growth and Efficiency in Higher Education Institutions - UPCEA and MindEdge Learning - November 2024
UPCEA 2024 Salary Survey Results - November 2024
Some College, No Credential Learners: Measuring Enrollment Readiness - UPCEA and StraighterLine - October 2024
Example Feasibility Analysis - September 2024
Example Occupational Opportunity Model (OOM) - September 2024
Example Environmental Scan - September 2024
Example Occupational Mapping Analysis (OMA) - September 2024
Example Secret Shopper Analysis - September 2024
Example Portfolio Decision-Making Model (PDMM) - September 2024
Search Influence and UPCEA Higher Ed Marketing Metrics Research Report: What Gets Measured Gets Managed - April 2024
Higher Ed Marketing Metrics Research Study: What Gets Measured Gets Managed - UPCEA and Search Influence - March 2024
State of Continuing Education 2024 - Research by Modern Campus in partnership with UPCEA, the EvoLLLution, and CAUCE - March 2024
Looking Toward the Future: Enrollment Strategies and Evolving Expectations of Potential Inquirers - UPCEA and InsideTrack - January 2024
Unveiling the Employer's View: An Employer-Centric Approach to Higher Education Partnerships - UPCEA and Collegis Education - January 2024
Alternative Credentials: Business and Program Models - UPCEA and Walmart - December 2023
Flexible, Stackable Certificates: The Future of Education - UPCEA and ISACA - December 2023
Disengaged Learners & Return Paths to Higher Education - UPCEA and StraighterLine - October 2023
2023 State of Continuing Education - UPCEA, Modern Campus, The EvoLLLution and CAUCE - March 2023
Slipping Through the Cracks: Understanding PCO Unit SEO Capabilities - UPCEA and Search Influence - March 2023
The Effect of Employer Understanding and Engagement on Non-Degree Credentials - UPCEA and Collegis Education - February 2023
2022 State of Continuing Education - UPCEA & The EvoLLLution - December 2022
Students’ Lived Experiences in Transferring Credits - StraighterLine and UPCEA Research Study - November 2022
Institutional Decision-Makers' Perspectives on Non-Degree Credentials - UPCEA & Coursera - October 2022
Perceptions of Third-Party Providers as a Result of the Pandemic - UPCEA & ed2go - September 2022
Boomers, Retirees, and the Mature Adult Learner - UPCEA & MindEdge - August 2022
Credentials at Work: Employer Perceptions of Short-Term Credentials - UPCEA & InsideTrack - April 2022
Institutional Representative (IR) Briefing - 2022 UPCEA Annual Conference - April 2022
Preliminary Data: Marketing Survey - February 2022
Preliminary Data: Revenue, Budget, Staffing and Outsourcing Survey - February 2022
2022 UPCEA Marketing Survey Topline Results - Bruce Etter - 2022
Impact of COVID-19 Pandemic on Education Decision Making and Access - UPCEA & Blackboard - 2022
Delivering Alternative Credentials in a Transformed Economy - UPCEA & Blackboard - 2022
The Effect of Employer Understanding and Engagement on Non-Degree Credentials - UPCEA and Collegis Education - February 2023
Institutional Decision-Makers' Perspectives on Non-Degree Credentials - UPCEA & Coursera - October 2022
Nomenclature and Alternative Credentials SNAP Poll Results - August 2022
Quality & Alternative Credentials SNAP Poll Results - June 2022
Credentials at Work: Employer Perceptions of Short-Term Credentials - UPCEA & InsideTrack - April 2022
Delivering Alternative Credentials in a Transformed Economy - UPCEA & Blackboard - 2022
Supporting & Retaining the New Professional Learner - UPCEA & Salesforce.org - December 2021
Today's Disengaged Learner is Tomorrow's Adult Learner - UPCEA & StraighterLine - November 2021
Digital Badges SNAP Poll Results - September 2021
Non-Credit to Credit Pathways to Higher Education Survey (Sponsored by MindEdge) - April 2021
UPCEA/MindEdge Learning Non-Credit to Credit Pathways SNAP Poll Results - March 2021
Embedding Certifications Into Bachelor's Degrees - Certification-Degree Pathways Project - November 2020
An Update on Micro-Credentials & Digital Badges - September 2020
The State of the Alternative Credential Market: UPCEA Member Survey Results - UPCEA & MindEdge, April 2020
The Six Personas of the New Learner: Changing Motivations and Situations of the New Learner Landscape - UPCEA & Thinking Cap, December 2021
Supporting & Retaining the New Professional Learner - UPCEA & Salesforce.org - December 2021
Today’s Disengaged Learner is Tomorrow’s Adult Learner - UPCEA & StraighterLine, November 2021
2021 Salary Survey Results - November 2021
Shifting Paradigms: Understanding Institutional Perspectives on Microcredentialing - UPCEA & The EvoLLLution - July 2021
The Romance of Higher Education - February 2021
A 2021 Outlook for Professional, Continuing and Online Education - January 2021
Stackable Credentials: A 2020 UPCEA Survey - 2020
The State of the Alternative Credential Market: UPCEA Member Survey Results - UPCEA & MindEdge, April 2020
The State of Marketing Metrics: UPCEA Member Survey Results - May 2020
New Program Development Processes - August 2020
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Generation Z Requesting Information, An Opportunity to Reach a New Adult Learner PostPandemic - September 2020
Cannabis: The New Root and Stem of Higher Education - October 2020
Embedding Certifications Into Bachelor's Degrees - Certification-Degree Pathways Project - November 2020
Quick benchmark of revenue sharing - November 2020
Remote Work Continuum (Kansas State) - 2020
How Much Work Did the Workers Work When the Workers Weren’t at Work? - January 2020
Overdue Urban Solutions: Smarter Houses and Buildings - September 2019
Smart Cities and Transportation, and the Impact on Higher Education - September 2019
Fake Meat and an Informed Generation on Higher Education - August 2019
Cybersecurity: Building the Workforce Rather Than Paying the Ransom - July 2019
Micro-Mobility, E-Scooters and Implications for Higher Education - May 2019
Cannabis: The New Root and Stem of Higher Education - April 2019
The Rise of a New Entertainment Category: Esports - March 2019
The Building Blocks of Higher Education’s Future: Blockchain - March 2019
Re-Positioning or Re-Engineering the Liberal Arts Curriculum for the New Economy - 2019
An Insider’s Guide to Generation Z and Higher Education 2019 4th Edition - 2019
Salary - Administration Salaries Cheat Sheets - 2019
Smart Cities Need Liberal Arts Graduates … They Just Don’t Know It - 2019