Industry Insights

Valuable insights from UPCEA's trusted corporate partners.

Preparing the Learner Journey for Technology

A learner who values independence may find an automated response convenient and sufficient. Another, facing the same question, may need guidance to understand the implications for their circumstances. Both expect the institution to help them move forward, but what that requires can look quite different.

Boundless Learning’s 2026 online learner segmentation research, conducted with Hanover Research, identified four distinct learner personas: Driven Achievers, who are goal-oriented and confident in navigating their education; Support-Seeking Strivers, who place greater value on guidance and advising; Independent Learners, who favor autonomy and flexibility; and Personal Growth Explorers, who are motivated by personal development and enrichment.

The findings illustrate meaningful differences in how learners approach technology and institutional support. Among Driven Achievers, 81% value AI-enabled support tools. Among Support-Seeking Strivers, 68% say they need support to succeed, and 68% rely on admissions advisors when evaluating educational opportunities. Meanwhile, 67% of Independent Learners prefer self-paced learning.

These findings reflect different preferences for independence, guidance, and technology-enabled support. The needs of an individual learner may also change with the circumstances of an interaction. Someone who navigates routine enrollment steps independently may need personalized guidance when a decision affects cost, eligibility, or time to completion.

Institutions need technology environments that accommodate these differences, connect information across the learner journey, and enable the appropriate level of support as circumstances change. That requires deliberate choices about how systems, data, workflows, and people work together.

Design around the interaction, not the individual system

Consider an adult learner exploring an online graduate program after business hours. An AI-enabled assistant explains application deadlines and transcript requirements, helping the learner begin independently. The learner then asks whether credits from a previous degree will count toward the program.

The assistant retrieves the published transfer-credit policy and provides a general explanation. But determining how that policy applies to the learner’s circumstances requires additional information and potentially an academic decision.

The institution’s technology environment determines much of what happens next.

If systems are disconnected, the learner may be directed to an admissions inbox, referred to an academic department, and asked to repeat information already provided. If information and workflows are connected, the original inquiry and relevant applicant context can accompany the request, allowing staff to understand what has been asked, what information has already been provided, and what remains unresolved.

The distinction has implications for technology design. Digital tools can provide information, collect context, coordinate workflows, and help staff respond. Their effectiveness depends on the connections between those capabilities and the institutional processes supporting them.

Build a connected foundation without creating unnecessary complexity

A coherent learner experience does not require every institutional function to operate within one platform. Universities already rely on systems serving distinct purposes across recruitment, admissions, student records, learning delivery, and support.

A modular, interoperable architecture allows institutions to maintain appropriate systems of record while connecting the information and workflows needed across the learner lifecycle.

Successful integration begins with the learner and data journey. Institutions need to establish where information originates, which system holds the authoritative record, when information must become available elsewhere, and who is responsible for maintaining its accuracy.

These details directly affect the experience. An admissions advisor may need current application information to provide appropriate guidance. A student support team may need visibility into earlier interactions to understand an unresolved issue. A change in registration status may need to prompt an updated communication or support workflow.

Technical connectivity is one part of this foundation. Consistent data definitions, appropriate access, reliable exchange, monitoring, and exception handling determine whether information remains useful as learners move between systems and teams.

Institutions should also test the circumstances that do not follow a standard path. Incomplete records, changes in status, policy exceptions, and unresolved requests can expose weaknesses that routine technical testing may overlook.

Connect information to timely action

Integrated data creates opportunities to support learners throughout the journey, particularly when information can inform a timely response.

In enrollment management, connected systems can help teams understand inquiry activity, application progression, outstanding requirements, and previous communications. That visibility can support more relevant outreach and reduce unnecessary repetition.

After enrollment, engagement and progression data may help student support teams identify where additional attention could be useful.

The design challenge is connecting that information to an appropriate action.

A dashboard may indicate that an applicant has an outstanding requirement. A connected workflow can make the relevant information available, prompt follow-up, and help staff determine what the learner needs to progress.

Similarly, an engagement indicator may surface a potential concern, but interpreting that indicator and determining an appropriate response may require additional context. Learners with similar activity patterns may have different circumstances and support needs.

Technology can increase the visibility and responsiveness of institutional services. The surrounding workflows determine how information is interpreted, when further attention is warranted, and who is responsible for acting.

Design human involvement into technology-enabled workflows

As institutions expand intelligent automation across recruitment, enrollment, and student support, the design of human involvement becomes increasingly important.

Routine interactions may be completed through technology when information is clear, dependable, and sufficient for the learner’s needs. Other interactions may benefit from technology gathering information, providing preliminary guidance, or preparing relevant context for staff.

Situations involving academic eligibility, financial implications, individual circumstances, or unresolved exceptions may require additional interpretation or institutional authority.

Effective workflows account for these differences. They establish how information is maintained, how the context of an interaction is preserved, and how matters requiring further attention reach someone equipped to address them.

An important distinction exists between giving a learner access to another support channel and ensuring that an unresolved issue receives appropriate follow-through. Both may have a role, depending on what the interaction requires.

Human oversight also includes monitoring the quality of automated interactions, maintaining reliable information, reviewing exceptions, and coordinating improvements when the expected process fails.

These responsibilities should be designed into the technology environment and operating model from the outset.

Evaluate whether technology helps learners progress

Response times, system availability, self-service usage, and interaction volumes provide useful measures of performance. Institutions also need visibility into whether learners receive consistent information, move successfully between touchpoints, and reach an appropriate outcome.

Repeated contacts, conflicting guidance, delayed handoffs, unresolved requests, and abandoned steps can reveal gaps between technical performance and the learner experience.

A practical starting point is to trace several common or consequential interactions from initiation through resolution. Examine the information required, the systems involved, the decisions being made, and the points where responsibility changes. Test what happens when the learner’s circumstances differ from the standard process.

This approach can reveal opportunities to strengthen integration, improve automation, provide better context to staff, and clarify responsibility for outcomes.

Technology creates the greatest value when it connects institutional capabilities and enables appropriate action across the learner journey. The strength of that environment rests on reliable information, coordinated workflows, and the institution’s ability to respond as the needs of an interaction change.

Rachel Tasky is Director of Partnership Growth and Delivery at Boundless Learning. Boundless Learning works alongside colleges and universities to support online and professional education across the learner journey. Its work spans market intelligence, program strategy, enrollment, and student support, connecting technology, data, and operational expertise to help institutions respond to learner needs and support sustainable program delivery. Learn more at boundlesslearning.com.

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