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A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

[Snap Poll Results] Future Topics

June 9, 2021

Experiencing a pandemic was new ground for all of us. A new economy was also emerging and as a result of the pandemic, accelerated many industries and dampened others. As a result, higher education clearly was impacted, but must adapt and pivot to align with new business and consumer trends. As professional, continuing and online…

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The Domino Effect: Pandemic Impacts to Higher Education that will Ultimately Reach PCO

May 27, 2021

For the past 15 months, colleges and universities have had a difficult time looking beyond the everyday issues on their campuses as a result of the COVID-19 pandemic. Past predictions and forecasts are no longer relevant as a result. To financially survive the pandemic, colleges and universities had to quickly embrace and deploy different technologies,…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Networking Gets Graduates and Certificate Completers Hired

June 6, 2021

There is an appropriate emphasis on relevant knowledge and skill development for degree and certificate students — that’s what gets employees retained and promoted. Professional contacts and networking are often what get them hired. It was Jerod Kintz who wrote, “It’s not who you know that matters — it’s who knows you that’s important. Personal branding…

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A Second Demographic Cliff Adds to Urgency for Change

May 21, 2021

The demographic cliff we have been anticipating since the drop in births with the 2008 recession now has a younger sibling — the COVID-19 cliff is coming with another deep drop in recent births. One of the most common annual refrains I have heard in my decades on the faculty and in administration in higher…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Is the Future of Higher Education a Subscription Model? (MarketScale)

Online learning was steadily growing pre-pandemic. Then it reached a considerable acceleration, but universities are taking a new look at their model to continue gaining new students and remaining solvent. The answer could be subscription-based learning. Discussing this topic and more, Voices of eLearning host JW Marshall spoke with Ray Schroeder, Associate Vice-Chancellor, University of…

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Weigh In: Public Input Sought by US Dept of Education on Multiple Issues | Policy Matters (May 2021)

Major Updates Department of Education Announces Rulemaking and Public Input Period on Multiple Issues The Biden Administration is moving to leave their mark on higher education, and the first round of regulatory items it is looking at has been released. A public comment period will be followed by a negotiated rulemaking period, for which they will…

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MindEdge Learning and UPCEA Study: Academic Institutions See Value in Non-Credit to Credit Pathways

Nontraditional pathways are a big help to adult learners May 20, 2021 — North American colleges and universities are beginning to recognize the value of non-credit to credit pathways, according to new research by UPCEA (the University Professional and Continuing Education Association) in partnership with MindEdge Learning. But most of these institutions have yet to implement these…

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UPCEA Recognizes University of Phoenix for Excellence in Online Learning

University of Phoenix receives recognition for a high-quality online education program   WASHINGTON, D.C. (May 6, 2021) — UPCEA, the association for college and university leaders in professional, continuing, and online education, announced today that the University of Phoenix successfully completed the UPCEA Hallmarks of Excellence in Online Leadership Review program, demonstrating consistent excellence throughout…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

Look no further for your benchmarking and research needs

May 4, 2020

Today I’m writing to shine a light on UPCEA’s best kept secret: the Center for Research and Strategy led by Jim Fong and featuring some of the best consultants in the industry. The Center provides actionable research and benchmarking free of charge for all members; and high value custom consulting across the entire spectrum of…

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Regional conferences go virtual ⁠— and are free for members!

April 23, 2020

Exciting news: All five of our 2020 UPCEA Regional Conferences this fall will now be fully virtual AND are free of charge to our members! Choose one or all five regions for this new conference experience—Virtually Together: 2020 UPCEA Regional Conference Series. All are open and complimentary for members this year. Gather your team and…

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Valuable insights from UPCEA's trusted corporate partners.

The future of revenue diversification in higher education: Crucial insights for universities in a post-pandemic world

April 14, 2021

Financial sustainability is the biggest existential threat facing higher education today. In the United Kingdom, the universities in deficit have almost quintupled in the last five years, from 24 in 2015/16 to 119 in 2018/19. The COVID-19 pandemic has exacerbated this challenge, with London Economics predicting that universities will be hit by a $3bn shortfall…

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The Top 7 Ways to Recruit Professional and Continuing Education Students for Higher Education

April 6, 2021

Your future continuing education students already exist — researching and searching for your programs right now. So how can you effectively tap into the continuing education market and recruit new students for your programs?  Who are your future students? According to research from Thinking Cap Agency, professional certification students are an average of 31 years…

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