Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreDepartment of Education Announces Formal Rulemaking Committee, Seeks Nominations
Following their request for input on a wide-ranging set of topics to be placed into a single negotiated rulemaking session, the Department has formally announced their intent to hold sessions in January, February, and March related to these issues. The department has decided to split this rulemaking session into one main committee regarding “Accreditation and…
People & Programs: UCLA Dean of Continuing Education and Extension Wayne Smutz to Retire
Dr. Wayne Smutz, Dean of Continuing Education and Extension at the University of California, Los Angeles, has announced that he is retiring effective October 31, 2018. Smutz has served as the Dean of Continuing Education and UCLA Extension since October 2013. UCLA Extension is the continuing education division of the University of California, Los Angeles….
Google Curriculum, College Credit (Inside Higher Ed)
Google made its first substantial foray into postsecondary education in January, with the creation of a new online certificate program aimed at people who are interested in working in entry-level IT support roles. Necessity was a key motivator for the technology giant, which like most has struggled to find enough IT hires and also is seeking to…
The Seven Deadly Sins Of Digital Badging In Education (Forbes)
An academic institution’s digital badging initiative is getting off the ground and students are “earning” badges, or micro-credentials, but are they actually providing value to the student toward his or her future career? Many academic institutions are going through this evolution process in deciding to certify learning through credentialing, otherwise known as digital badging to help…
We are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreOver the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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